Seznam Slovíček Úrovně C2 - Marketing a reklama
Zde se naučíte všechna základní slova pro mluvení o marketingu a reklamě, shromážděná speciálně pro studenty úrovně C2.
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a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
![krátké shrnutí na obálkách knih nebo v reklamách](https://api.langeek.co/v1/assets/flags/cz.png)
krátké shrnutí na obálkách knih nebo v reklamách
![Google Translate](/assets/icons/google_translate.png)
a small advertisement published in a newspaper or website, expressing requirements of a person or company
![sekce reklamy](https://api.langeek.co/v1/assets/flags/cz.png)
sekce reklamy
![Google Translate](/assets/icons/google_translate.png)
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
![online reklama](https://api.langeek.co/v1/assets/flags/cz.png)
online reklama
![Google Translate](/assets/icons/google_translate.png)
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
![krátká reklama v novinách nebo časopisech](https://api.langeek.co/v1/assets/flags/cz.png)
krátká reklama v novinách nebo časopisech
![Google Translate](/assets/icons/google_translate.png)
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
![reklamní reportáž](https://api.langeek.co/v1/assets/flags/cz.png)
reklamní reportáž
![Google Translate](/assets/icons/google_translate.png)
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
![Televizní reklama](https://api.langeek.co/v1/assets/flags/cz.png)
Televizní reklama
![Google Translate](/assets/icons/google_translate.png)
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
![víceúrovňový marketing](https://api.langeek.co/v1/assets/flags/cz.png)
víceúrovňový marketing
![Google Translate](/assets/icons/google_translate.png)
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
![trik](https://api.langeek.co/v1/assets/flags/cz.png)
trik
![Google Translate](/assets/icons/google_translate.png)
the inclusion of a company's product in a movie or TV program as a form of paid promotion
![integrace značky v médiích](https://api.langeek.co/v1/assets/flags/cz.png)
integrace značky v médiích
![Google Translate](/assets/icons/google_translate.png)
the practice of selling products or services using phone, mail, or email
![přímý marketing](https://api.langeek.co/v1/assets/flags/cz.png)
přímý marketing
![Google Translate](/assets/icons/google_translate.png)
a method of selling and promoting goods and services by phone
![telemarketing](https://api.langeek.co/v1/assets/flags/cz.png)
telemarketing
![Google Translate](/assets/icons/google_translate.png)
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
![obchodní strategie, která využívá stávající sociální sítě](https://api.langeek.co/v1/assets/flags/cz.png)
obchodní strategie, která využívá stávající sociální sítě
![Google Translate](/assets/icons/google_translate.png)
a business entity, organization, or company engaged in commercial, industrial, or professional activities
![obchodní nebo průmyslová společnost](https://api.langeek.co/v1/assets/flags/cz.png)
obchodní nebo průmyslová společnost
![Google Translate](/assets/icons/google_translate.png)
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
![krátký popis něčeho](https://api.langeek.co/v1/assets/flags/cz.png)
krátký popis něčeho
![Google Translate](/assets/icons/google_translate.png)
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
![značkové produkty společnosti](https://api.langeek.co/v1/assets/flags/cz.png)
značkové produkty společnosti
![Google Translate](/assets/icons/google_translate.png)
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
![temná reklama](https://api.langeek.co/v1/assets/flags/cz.png)
temná reklama
![Google Translate](/assets/icons/google_translate.png)
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
![optimalizace konverzního poměru](https://api.langeek.co/v1/assets/flags/cz.png)
optimalizace konverzního poměru
![Google Translate](/assets/icons/google_translate.png)
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
![nativní reklama](https://api.langeek.co/v1/assets/flags/cz.png)
nativní reklama
![Google Translate](/assets/icons/google_translate.png)
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
![angažmá marketing](https://api.langeek.co/v1/assets/flags/cz.png)
angažmá marketing
![Google Translate](/assets/icons/google_translate.png)
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
![mazaná marketingová strategie](https://api.langeek.co/v1/assets/flags/cz.png)
mazaná marketingová strategie
![Google Translate](/assets/icons/google_translate.png)
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
![reklama cílená na předchozí návštěvníky webu](https://api.langeek.co/v1/assets/flags/cz.png)
reklama cílená na předchozí návštěvníky webu
![Google Translate](/assets/icons/google_translate.png)
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
![zdůraznění jedinečných vlastností produktu](https://api.langeek.co/v1/assets/flags/cz.png)
zdůraznění jedinečných vlastností produktu
![Google Translate](/assets/icons/google_translate.png)
the point in the buying cycle when a consumer researches a product online before making a purchase decision
![zkoumání produktu před nákupem](https://api.langeek.co/v1/assets/flags/cz.png)
zkoumání produktu před nákupem
![Google Translate](/assets/icons/google_translate.png)
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
![vyrábět něco na něčí objednávku](https://api.langeek.co/v1/assets/flags/cz.png)
vyrábět něco na něčí objednávku
![Google Translate](/assets/icons/google_translate.png)
specialized or focused on a specific market or audience
![výhradní](https://api.langeek.co/v1/assets/flags/cz.png)
výhradní
![Google Translate](/assets/icons/google_translate.png)
![LanGeek](/assets/logo/langeek-mono-small.png)