Seznam Slovíček Úrovně C2 - Marketing a Reklama
Zde se naučíte všechna základní slova pro mluvení o Marketingu a Reklamě, shromážděná speciálně pro studenty úrovně C2.
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a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

krátký propagační popis, poutavé shrnutí
a small advertisement published in a newspaper or website, expressing requirements of a person or company

inzerát hledání, malý inzerát
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

bannerová reklama, reklamní banner
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

inzerát, malá inzerce
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

reklamní článek, inzerční článek
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

reklamní pořad, televizní nakupování
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

pyramidový prodej, pyramidové schéma
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

triek, fígl
the inclusion of a company's product in a movie or TV program as a form of paid promotion

umístění produktu, integrovaná reklama
the practice of selling products or services using phone, mail, or email

přímý marketing, přímý prodej
a method of selling and promoting goods and services by phone

telemarketing, telefonický marketing
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

virální marketing, virální reklama
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

výtahová prezentace, krátká prezentace
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

značkový obsah, sponzorovaný obsah
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

temná reklama, neviditelná cílená reklama
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

nativní reklama, integrovaná reklama
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing zapojení, vztahový marketing
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

guerilla marketing, nekonvenční marketing
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, remarketingová kampaň
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

strategie umístění, plán umístění
to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

prodat dráž, navrhnout vyšší model
the point in the buying cycle when a consumer researches a product online before making a purchase decision

nulový moment pravdy, okamžik nula pravdy
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hyperpersonalizace, pokročilá personalizace
specialized or focused on a specific market or audience

specializovaný, zaměřený
Seznam Slovíček Úrovně C2 |
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