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Seznam Slovíček Úrovně C2 - Marketing a Reklama

Zde se naučíte všechna základní slova pro mluvení o Marketingu a Reklamě, shromážděná speciálně pro studenty úrovně C2.

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CEFR C2 Vocabulary
blurb
blurb
[Podstatné jméno]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

krátký propagační popis, poutavé shrnutí

krátký propagační popis, poutavé shrnutí

Ex: The blurb on the back cover of the novel provides a brief summary of the plot to entice readers. 
want ad
want ad
[Podstatné jméno]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

inzerát hledání, malý inzerát

inzerát hledání, malý inzerát

Ex: The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position. 
banner ad
banner ad
[Podstatné jméno]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

bannerová reklama, reklamní banner

bannerová reklama, reklamní banner

Ex: The website displayed a banner ad at the top of the page promoting a special sale on clothing. 
classified
classified
[Podstatné jméno]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

inzerát, malá inzerce

inzerát, malá inzerce

Ex: In the local newspaper, a classified advertised a vintage car for sale, capturing the attention of car enthusiasts. 
advertorial
advertorial
[Podstatné jméno]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

reklamní článek, inzerční článek

reklamní článek, inzerční článek

Ex: The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging. 
infomercial
infomercial
[Podstatné jméno]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

reklamní pořad, televizní nakupování

reklamní pořad, televizní nakupování

Ex: The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers. 
pyramid selling
pyramid selling
[Podstatné jméno]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

pyramidový prodej, pyramidové schéma

pyramidový prodej, pyramidové schéma

Ex: Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services. 
gimmick
gimmick
[Podstatné jméno]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

triek, fígl

triek, fígl

Ex: The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product. 
product placement
product placement
[Podstatné jméno]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

umístění produktu, integrovaná reklama

umístění produktu, integrovaná reklama

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
direct marketing
direct marketing
[Podstatné jméno]

the practice of selling products or services using phone, mail, or email

přímý marketing, přímý prodej

přímý marketing, přímý prodej

Ex: The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts. 
telemarketing
telemarketing
[Podstatné jméno]

a method of selling and promoting goods and services by phone

telemarketing, telefonický marketing

telemarketing, telefonický marketing

Ex: The company's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions. 
viral marketing
viral marketing
[Podstatné jméno]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

virální marketing, virální reklama

virální marketing, virální reklama

Ex: The brand's latest video ad utilized viral marketing techniques, rapidly spreading across social media platforms and garnering millions of views. 
elevator pitch
elevator pitch
[Podstatné jméno]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

výtahová prezentace, krátká prezentace

výtahová prezentace, krátká prezentace

Ex: During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences. 
branded content
branded content
[Podstatné jméno]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

značkový obsah, sponzorovaný obsah

značkový obsah, sponzorovaný obsah

Ex: The fashion brand partnered with a popular lifestyle blogger to create branded content featuring their latest collection, seamlessly integrating product placements into her blog posts and social media channels. 
dark advertising
dark advertising
[Podstatné jméno]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

temná reklama, neviditelná cílená reklama

temná reklama, neviditelná cílená reklama

Ex: A political campaign might use dark advertising to target specific demographics with tailored messages, without revealing those ads to the opponent or the general public. 
conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: The marketing team implemented various strategies for conversion rate optimization, including website redesign, A/B testing, and personalized messaging. 
native advertising
native advertising
[Podstatné jméno]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

nativní reklama, integrovaná reklama

nativní reklama, integrovaná reklama

Ex: An online news website may feature native advertising in the form of sponsored articles or promoted posts that blend seamlessly with the editorial content. 
engagement marketing
engagement marketing
[Podstatné jméno]

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing zapojení, vztahový marketing

marketing zapojení, vztahový marketing

Ex: The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty. 
guerrilla marketing
guerrilla marketing
[Podstatné jméno]

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

guerilla marketing, nekonvenční marketing

guerilla marketing, nekonvenční marketing

Ex: The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas, surprising and delighting passersby. 
remarketing
remarketing
[Podstatné jméno]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, remarketingová kampaň

remarketing, remarketingová kampaň

Ex: The online retail store implemented a remarketing campaign to target users who had visited their website but left without making a purchase, showing them personalized ads on other websites they visited. 
positioning strategy
positioning strategy
[Podstatné jméno]

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

strategie umístění, plán umístění

strategie umístění, plán umístění

Ex: The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige. 
to upsell
to upsell
[sloveso]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

prodat dráž, navrhnout vyšší model

prodat dráž, navrhnout vyšší model

Ex: When buying a new smartphone, the salesperson may attempt to upsell by suggesting a higher-tier model with additional features. 
zero moment of truth
zero moment of truth
[Podstatné jméno]

the point in the buying cycle when a consumer researches a product online before making a purchase decision

nulový moment pravdy, okamžik nula pravdy

nulový moment pravdy, okamžik nula pravdy

Ex: Before making a purchase decision, consumers often reach the zero moment of truth by reading online reviews and watching product demonstrations on YouTube. 
hyper-personalization
hyper-personalization
[Podstatné jméno]

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hyperpersonalizace, pokročilá personalizace

hyperpersonalizace, pokročilá personalizace

Ex: E-commerce platforms use hyper-personalization by analyzing users' browsing and purchase histories to recommend products that match their individual preferences and needs. 
niche
niche
[Přídavné jméno]

specialized or focused on a specific market or audience

specializovaný,  zaměřený

specializovaný, zaměřený

Ex: The company developed niche products tailored to the needs of outdoor enthusiasts. 
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