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Seznam Slovíček Úrovně C2 - Marketing a reklama
Zde se naučíte všechna základní slova pro mluvení o marketingu a reklamě, shromážděná speciálně pro studenty úrovně C2.
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a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
upoutávka, propagační text
a small advertisement published in a newspaper or website, expressing requirements of a person or company
inzerát na pracovní místo, inzerát s nabídkou práce
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
bannerová reklama, bannerová inzerce
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
inzerát, inzerce
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
reklamní článek, inzerce
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
informační reklama, reklamní pořad
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
pyramidový prodej, pyramidový marketing
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
vychytávka, finta
the inclusion of a company's product in a movie or TV program as a form of paid promotion
product placement, umístění produktu
the practice of selling products or services using phone, mail, or email
přímý marketing, direktní marketing
a method of selling and promoting goods and services by phone
telefonní marketing, telemarketing
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
virální marketing, virální propagace
a business entity, organization, or company engaged in commercial, industrial, or professional activities
podnik, společnost
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
elevator pitch, úvodní prezentace
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
značkový obsah, brandingový obsah
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
temná reklama, skrytá reklama
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
nativní reklama, přirozená reklama
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
marketing zapojení, engagement marketing (použití anglického výrazu)
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
guerrillový marketing, podomní marketing
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
remarketing, opětovné marketingové cílení
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
poziční strategie, strategické umístění
the point in the buying cycle when a consumer researches a product online before making a purchase decision
nula okamžiku pravdy, nultý moment pravdy
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
hyperpersonalizace, superpersonalizace
