Seznam Slovíček Úrovně C2 - Marketing a reklama

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

krátké shrnutí na obálkách knih nebo v reklamách

a small advertisement published in a newspaper or website, expressing requirements of a person or company

sekce reklamy

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

online reklama

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

krátká reklama v novinách nebo časopisech

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

reklamní reportáž

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

Televizní reklama

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

víceúrovňový marketing

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

trik

the inclusion of a company's product in a movie or TV program as a form of paid promotion

integrace značky v médiích

the practice of selling products or services using phone, mail, or email

přímý marketing

a method of selling and promoting goods and services by phone

telemarketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

obchodní strategie, která využívá stávající sociální sítě

a business entity, organization, or company engaged in commercial, industrial, or professional activities

obchodní nebo průmyslová společnost

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

krátký popis něčeho

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

značkové produkty společnosti

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

temná reklama

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

optimalizace konverzního poměru

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

nativní reklama

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

angažmá marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

mazaná marketingová strategie

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

reklama cílená na předchozí návštěvníky webu

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

zdůraznění jedinečných vlastností produktu

the point in the buying cycle when a consumer researches a product online before making a purchase decision

zkoumání produktu před nákupem

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

vyrábět něco na něčí objednávku

specialized or focused on a specific market or audience

výhradní