pattern

Lista de Palabras Nivel C2 - Marketing y publicidad

Aquí aprenderá todas las palabras esenciales para hablar de marketing y publicidad, recopiladas específicamente para estudiantes de nivel C2.

review-disable

Revisión

flashcard-disable

Tarjetas de memoria

spelling-disable

Ortografía

quiz-disable

Cuestionario

Empezar a aprender
CEFR C2 Vocabulary
blurb
[Sustantivo]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

propaganda, texto de contraportada

propaganda, texto de contraportada

want ad
[Sustantivo]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

avisos clasificados, anuncios clasificados

avisos clasificados, anuncios clasificados

banner ad
[Sustantivo]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner, banderola

banner, banderola

classified
[Sustantivo]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anuncio clasificado, clasificado

anuncio clasificado, clasificado

advertorial
[Sustantivo]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publirreportaje, advertorial

publirreportaje, advertorial

Ex: advertorial on healthy eating included tips and recipes , while also promoting a new line of organic food products .
infomercial
[Sustantivo]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

publirreportaje, infomercial

publirreportaje, infomercial

pyramid selling
[Sustantivo]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

venta piramidal, venta en pirámide

venta piramidal, venta en pirámide

gimmick
[Sustantivo]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

artificio, truco

artificio, truco

product placement
[Sustantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

colocación de producto

colocación de producto

direct marketing
[Sustantivo]

the practice of selling products or services using phone, mail, or email

marketing directo, mercadotecnia directa

marketing directo, mercadotecnia directa

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .
telemarketing
[Sustantivo]

a method of selling and promoting goods and services by phone

telemarketing

telemarketing

viral marketing
[Sustantivo]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral, mercadotecnia viral

marketing viral, mercadotecnia viral

concern
[Sustantivo]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

empresa, firma

empresa, firma

elevator pitch
[Sustantivo]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

elevador discurso, discurso corto

elevador discurso, discurso corto

branded content
[Sustantivo]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

contenido de marca, contenido patrocinado

contenido de marca, contenido patrocinado

dark advertising
[Sustantivo]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

publicidad oscura, anuncios ocultos

publicidad oscura, anuncios ocultos

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

native advertising
[Sustantivo]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

publicidad nativa, anuncio nativo

publicidad nativa, anuncio nativo

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing de compromiso, marketing de enganche

marketing de compromiso, marketing de enganche

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing de guerrilla, publicidad de guerrilla

marketing de guerrilla, publicidad de guerrilla

remarketing
[Sustantivo]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, remercadeo

remarketing, remercadeo

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

estrategia de posicionamiento, estrategia de diferenciación

estrategia de posicionamiento, estrategia de diferenciación

the point in the buying cycle when a consumer researches a product online before making a purchase decision

cero momento de verdad, momento cero de verdad

cero momento de verdad, momento cero de verdad

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hiperpersonalización, hiper personalización

hiperpersonalización, hiper personalización

niche
[Adjetivo]

specialized or focused on a specific market or audience

de nicho, nicho

de nicho, nicho

LanGeek
Descargar la aplicación LanGeek