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Lista de Palabras Nivel C2 - Marketing y Publicidad

Aquí aprenderás todas las palabras esenciales para hablar sobre Marketing y Publicidad, recopiladas específicamente para estudiantes de nivel C2.

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CEFR C2 Vocabulary
blurb
blurb
[Sustantivo]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

propaganda, texto de contraportada

propaganda, texto de contraportada

Ex: The blurb on the back cover of the novel provides a brief summary of the plot to entice readers. 
want ad
want ad
[Sustantivo]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

avisos clasificados, anuncios clasificados

avisos clasificados, anuncios clasificados

Ex: The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position. 
banner ad
banner ad
[Sustantivo]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner, banderola

banner, banderola

Ex: The website displayed a banner ad at the top of the page promoting a special sale on clothing. 
classified
classified
[Sustantivo]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anuncio clasificado, clasificado

anuncio clasificado, clasificado

Ex: In the local newspaper, a classified advertised a vintage car for sale, capturing the attention of car enthusiasts. 
advertorial
advertorial
[Sustantivo]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publirreportaje, advertorial

publirreportaje, advertorial

Ex: The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging. 
infomercial
infomercial
[Sustantivo]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

publirreportaje, infomercial

publirreportaje, infomercial

Ex: The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers. 
pyramid selling
pyramid selling
[Sustantivo]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

venta piramidal, esquema piramidal

venta piramidal, esquema piramidal

Ex: Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services. 
gimmick
gimmick
[Sustantivo]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

truco, ardid

truco, ardid

Ex: The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product. 
product placement
product placement
[Sustantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

colocación de producto

colocación de producto

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
direct marketing
direct marketing
[Sustantivo]

the practice of selling products or services using phone, mail, or email

marketing directo, mercadotecnia directa

marketing directo, mercadotecnia directa

Ex: The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts. 
telemarketing
telemarketing
[Sustantivo]

a method of selling and promoting goods and services by phone

telemarketing

telemarketing

Ex: The company's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions. 
viral marketing
viral marketing
[Sustantivo]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral, mercadotecnia viral

marketing viral, mercadotecnia viral

Ex: The brand's latest video ad utilized viral marketing techniques, rapidly spreading across social media platforms and garnering millions of views. 
elevator pitch
elevator pitch
[Sustantivo]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

discurso de ascensor, elevator pitch

discurso de ascensor, elevator pitch

Ex: During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences. 
branded content
branded content
[Sustantivo]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

contenido de marca, contenido patrocinado

contenido de marca, contenido patrocinado

Ex: The fashion brand partnered with a popular lifestyle blogger to create branded content featuring their latest collection, seamlessly integrating product placements into her blog posts and social media channels. 
dark advertising
dark advertising
[Sustantivo]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

publicidad oscura, publicidad dirigida invisible

publicidad oscura, publicidad dirigida invisible

Ex: A political campaign might use dark advertising to target specific demographics with tailored messages, without revealing those ads to the opponent or the general public. 
conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: The marketing team implemented various strategies for conversion rate optimization, including website redesign, A/B testing, and personalized messaging. 
native advertising
native advertising
[Sustantivo]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

publicidad nativa, publicidad integrada

publicidad nativa, publicidad integrada

Ex: An online news website may feature native advertising in the form of sponsored articles or promoted posts that blend seamlessly with the editorial content. 
engagement marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing de compromiso, marketing relacional

marketing de compromiso, marketing relacional

Ex: The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty. 
guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing de guerrilla, marketing no convencional

marketing de guerrilla, marketing no convencional

Ex: The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas, surprising and delighting passersby. 
remarketing
remarketing
[Sustantivo]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, remarketing publicitario

remarketing, remarketing publicitario

Ex: The online retail store implemented a remarketing campaign to target users who had visited their website but left without making a purchase, showing them personalized ads on other websites they visited. 
positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

estrategia de posicionamiento, plan de posicionamiento

estrategia de posicionamiento, plan de posicionamiento

Ex: The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige. 
to upsell
to upsell
[Verbo]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

vender más caro, ofrecer una versión superior

vender más caro, ofrecer una versión superior

Ex: When buying a new smartphone, the salesperson may attempt to upsell by suggesting a higher-tier model with additional features. 
zero moment of truth

the point in the buying cycle when a consumer researches a product online before making a purchase decision

momento cero de la verdad, instante cero de la verdad

momento cero de la verdad, instante cero de la verdad

Ex: Before making a purchase decision, consumers often reach the zero moment of truth by reading online reviews and watching product demonstrations on YouTube. 
hyper-personalization

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hiperpersonalización, personalización avanzada

hiperpersonalización, personalización avanzada

Ex: E-commerce platforms use hyper-personalization by analyzing users' browsing and purchase histories to recommend products that match their individual preferences and needs. 
niche
niche
[Adjetivo]

specialized or focused on a specific market or audience

especializado,  enfocado

especializado, enfocado

Ex: The company developed niche products tailored to the needs of outdoor enthusiasts. 
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