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Lista de Palabras Nivel C2 - Marketing y Publicidad

Aquí aprenderás todas las palabras esenciales para hablar sobre Marketing y Publicidad, recopiladas específicamente para estudiantes de nivel C2.

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CEFR C2 Vocabulary
blurb
[Sustantivo]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

propaganda, texto de contraportada

propaganda, texto de contraportada

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
want ad
[Sustantivo]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

avisos clasificados, anuncios clasificados

avisos clasificados, anuncios clasificados

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.Los **anuncios clasificados** también se pueden encontrar en sitios web de clasificados, donde individuos y empresas anuncian artículos en venta, servicios ofrecidos o vacantes de empleo.
banner ad
[Sustantivo]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner, banderola

banner, banderola

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.Las empresas a menudo utilizan **anuncios de banner** para aumentar el conocimiento de la marca, impulsar el tráfico del sitio web y generar leads para sus productos o servicios.
classified
[Sustantivo]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anuncio clasificado, clasificado

anuncio clasificado, clasificado

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
advertorial
[Sustantivo]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publirreportaje, advertorial

publirreportaje, advertorial

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.La sección de **publicidad editorial** del periódico permite a las empresas llegar a una amplia audiencia con contenido que educa e informa, al mismo tiempo que publicita sus ofertas.
infomercial
[Sustantivo]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

publirreportaje, infomercial

publirreportaje, infomercial

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .El gurú del fitness protagonizó un **infomercial**, explicando los beneficios de su programa de entrenamiento y ofreciendo un descuento especial a los espectadores que ordenen en los próximos 30 minutos.
pyramid selling
[Sustantivo]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

venta piramidal, esquema piramidal

venta piramidal, esquema piramidal

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
gimmick
[Sustantivo]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

truco, ardid

truco, ardid

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
product placement
[Sustantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

colocación de producto

colocación de producto

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .El reality show presentó **colocación de productos** donde los concursantes vestían ropa y accesorios de una conocida marca de moda, mostrando prominentemente el logotipo de la marca.
direct marketing
[Sustantivo]

the practice of selling products or services using phone, mail, or email

marketing directo, mercadotecnia directa

marketing directo, mercadotecnia directa

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .Las estrategias de **marketing directo**, como el marketing por SMS, brindan a las empresas una forma rápida y eficiente de comunicar ofertas especiales y actualizaciones directamente a los dispositivos móviles de los clientes.
telemarketing
[Sustantivo]

a method of selling and promoting goods and services by phone

telemarketing

telemarketing

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .Los avances en tecnología han permitido a las empresas de **telemarketing** utilizar sistemas de marcado predictivo para aumentar la eficiencia y el volumen de sus llamadas.
viral marketing
[Sustantivo]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral, mercadotecnia viral

marketing viral, mercadotecnia viral

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .La campaña de **marketing viral** de la empresa involucró la creación de un video divertido que rápidamente se difundió en las redes sociales, atrayendo millones de vistas y nuevos clientes.
elevator pitch
[Sustantivo]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

discurso de ascensor, elevator pitch

discurso de ascensor, elevator pitch

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
branded content
[Sustantivo]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

contenido de marca, contenido patrocinado

contenido de marca, contenido patrocinado

Ex: The beauty brand launched a branded content campaign on social media, encouraging users to share their makeup tutorials and skincare routines using branded hashtags, creating a community of brand advocates and generating user-generated content.La marca de belleza lanzó una campaña de **contenido de marca** en las redes sociales, animando a los usuarios a compartir sus tutoriales de maquillaje y rutinas de cuidado de la piel usando hashtags de la marca, creando una comunidad de defensores de la marca y generando contenido generado por los usuarios.
dark advertising
[Sustantivo]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

publicidad oscura, publicidad dirigida invisible

publicidad oscura, publicidad dirigida invisible

Ex: A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public .Una institución financiera puede utilizar **la publicidad oscura** para llegar a individuos con alto patrimonio neto con oportunidades de inversión personalizadas, sin revelar esas oportunidades al público en general.

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Continuous monitoring and adjustment conversion rate optimization efforts are essential for staying competitive in the ever-evolving digital landscape .
native advertising
[Sustantivo]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

publicidad nativa, publicidad integrada

publicidad nativa, publicidad integrada

Ex: A search engine may display native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing de compromiso, marketing relacional

marketing de compromiso, marketing relacional

Ex: Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.El **marketing de compromiso** es efectivo en ferias comerciales, donde las empresas instalan stands interactivos con demostraciones prácticas de productos y actividades para involucrar a los asistentes y generar interés.

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing de guerrilla, marketing no convencional

marketing de guerrilla, marketing no convencional

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
remarketing
[Sustantivo]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, remarketing publicitario

remarketing, remarketing publicitario

Ex: By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe.Al utilizar técnicas de **remarketing**, la aplicación de fitness pudo recordar a los usuarios que habían descargado la aplicación pero no se habían suscrito a las funciones premium, destacando los beneficios y promociones para incentivarlos a suscribirse.

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

estrategia de posicionamiento, plan de posicionamiento

estrategia de posicionamiento, plan de posicionamiento

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
to upsell
[Verbo]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

vender más caro, ofrecer una versión superior

vender más caro, ofrecer una versión superior

Ex: When booking a hotel room , the front desk might attempt to upsell by offering a more luxurious room or additional amenities for a higher price .Al reservar una habitación de hotel, la recepción podría intentar **vender más caro** ofreciendo una habitación más lujosa o comodidades adicionales por un precio más alto.

the point in the buying cycle when a consumer researches a product online before making a purchase decision

momento cero de la verdad, instante cero de la verdad

momento cero de la verdad, instante cero de la verdad

Ex: During the zero moment of truth, an effective SEO strategy can ensure that a company's product appears at the top of search results, increasing the likelihood of capturing the consumer's interest and driving sales.

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hiperpersonalización, personalización avanzada

hiperpersonalización, personalización avanzada

Ex: Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer's shopping habits and preferences, enhancing customer engagement and retention.
niche
[Adjetivo]

specialized or focused on a specific market or audience

especializado,  enfocado

especializado, enfocado

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
Lista de Palabras Nivel C2
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