C2级单词表 - 营销与广告

在这里,您将学习所有关于营销和广告的基本词汇,这些词汇是专门为C2级别的学习者收集的。

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C2级单词表
blurb [名词]
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简短的宣传描述

Ex: The movie 's promotional materials featured a glowing blurb from a renowned film critic praising the performances and storytelling .

这部电影的宣传材料中有一篇来自著名影评人的闪亮blurb,赞扬了表演和叙事。

want ad [名词]
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招聘广告

Ex:

求职者经常浏览在线招聘板上的招聘广告,以找到与他们的技能和资格相匹配的机会。

banner ad [名词]
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横幅广告

Ex: The banner ad featured eye-catching graphics and a call-to-action button inviting users to learn more about the product .

横幅广告采用了引人注目的图形和一个号召性用语按钮,邀请用户了解更多关于产品的信息。

classified [名词]
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分类广告

Ex: Job seekers scanned the classifieds section to find employment opportunities matching their skills and experience .

求职者扫描了分类广告部分,以找到与其技能和经验相匹配的就业机会。

advertorial [名词]
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软文

Ex:

旅游网站刊登了一篇软文广告,以个人旅行评论的风格突出了一家豪华度假村。

infomercial [名词]
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广告节目

Ex: Late-night television is often filled with infomercials promoting a wide range of products , from fitness equipment to beauty treatments .

深夜电视经常充斥着电视购物广告,宣传从健身器材到美容护理的各种产品。

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金字塔销售

Ex: Authorities warn consumers to be cautious of pyramid selling programs , as they are often illegal and unsustainable .

当局警告消费者要谨慎对待金字塔销售计划,因为它们通常是非法的且不可持续的。

gimmick [名词]
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噱头

Ex: The restaurant 's new dish came with a unique presentation gimmick , where the food was served on a miniature Ferris wheel .

这家餐厅的新菜品有一个独特的呈现噱头,食物是在一个微型摩天轮上供应的。

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产品植入

Ex: In the popular TV show , product placement was evident as characters frequently used and mentioned a particular brand of smartphones .

在这部受欢迎的电视节目中,产品植入很明显,因为角色们频繁使用并提到了一特定品牌的智能手机。

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直接营销

Ex: Direct marketing techniques , such as telemarketing , allow businesses to engage with customers directly and measure the immediate impact of their efforts .

直接营销技术,如电话营销,使企业能够直接与客户互动并衡量其努力的即时影响。

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电话营销

Ex: Many consumers find telemarketing calls intrusive , leading to the implementation of do-not-call lists to reduce unsolicited calls .

许多消费者认为电话营销电话具有侵扰性,因此实施了不呼叫名单以减少未经请求的电话。

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病毒式营销

Ex: Companies often rely on viral marketing to create buzz around a new product , hoping that users will share the content with their networks .

公司经常依靠病毒式营销来围绕新产品制造话题,希望用户能与他们的网络分享内容。

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电梯游说

Ex: His elevator pitch clearly outlined his skills and experience , making a strong impression on the hiring manager during the brief meeting .

他的电梯演讲清晰地概述了他的技能和经验,在简短的会议中给招聘经理留下了深刻印象。

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品牌内容

Ex: The streaming service produced branded content in the form of original web series sponsored by leading companies , providing entertaining and engaging content while subtly promoting their brands .

流媒体服务以领先公司赞助的原创网络系列形式制作了品牌内容,提供娱乐性和吸引力的内容,同时巧妙地推广他们的品牌。

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黑暗广告

Ex: A company testing a new product may use dark advertising to target a select group of potential customers for feedback before launching the product publicly .

一家测试新产品的公司可能会使用黑暗广告来针对选定的潜在客户群体获取反馈,然后再公开推出产品。

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the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: The e-commerce store hired a conversion rate optimization specialist to analyze user behavior and implement changes aimed at increasing sales and customer engagement .
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原生广告

Ex: A social media platform may display native advertising in users ' feeds , appearing as sponsored posts from brands or influencers that match the style and format of organic content .

一个社交媒体平台可能在用户的动态中显示原生广告,以来自品牌或影响者的赞助帖子形式出现,这些帖子与有机内容的风格和格式相匹配。

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参与式营销

Ex: Engagement marketing campaigns on social media often involve contests and giveaways , encouraging users to interact with the brand by liking , sharing , and commenting on posts .

社交媒体上的参与营销活动通常包括竞赛和赠品,鼓励用户通过点赞、分享和评论帖子与品牌互动。

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游击营销

Ex: A fashion brand executed a guerrilla marketing campaign by staging a flash mob in a crowded shopping mall , where dancers wore the latest collection and handed out discount coupons .

一个时尚品牌通过在拥挤的购物中心策划快闪活动来执行游击营销活动,舞者们穿着最新系列并分发折扣券。

remarketing [名词]
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再营销

Ex:

一家旅行社使用再营销向之前在其网站上搜索过航班和酒店的用户展示度假套餐广告,鼓励他们预订旅行。

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定位策略

Ex: A health food company implemented a positioning strategy by marketing their products as organic , non-GMO , and sustainably sourced , targeting environmentally conscious consumers .

一家健康食品公司通过将其产品营销为有机、非转基因和可持续采购,针对环保意识强的消费者,实施了定位策略

to upsell [动词]
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高价出售

Ex: When buying a new smartphone , the salesperson may attempt to upsell by suggesting a higher-tier model with additional features .

购买新智能手机时,销售人员可能会通过建议具有额外功能的更高端型号来尝试加售

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真相零时刻

Ex: The zero moment of truth occurs when a potential customer searches for information about a product on Google , comparing features and prices before deciding to buy .

零关键时刻发生在潜在客户在Google上搜索产品信息、比较功能和价格并决定购买之前。

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超个性化

Ex: Streaming services like Netflix employ hyper-personalization to suggest movies and TV shows based on a viewer 's past watching behavior and ratings , creating a tailored viewing experience .

像Netflix这样的流媒体服务采用超个性化,根据观众过去的观看行为和评分来推荐电影和电视节目,从而创造定制的观看体验。

niche [形容词]
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专业的

Ex:

这家精品店专门经营迎合独特嗅觉偏好的小众香水。