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a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
简介, 宣传语
a small advertisement published in a newspaper or website, expressing requirements of a person or company
招聘广告, 求职广告
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
横幅广告, 横幅
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
分类广告, 招聘广告
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
广告文章, 广告特写
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
信息广告, 电视购物
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
金字塔销售, 金字塔营销
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
花招, gimmick
the inclusion of a company's product in a movie or TV program as a form of paid promotion
产品植入, 产品置入
the practice of selling products or services using phone, mail, or email
直接营销, 直接销售
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
病毒式营销, 病毒营销
a business entity, organization, or company engaged in commercial, industrial, or professional activities
企业, 公司
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
电梯推介, 简短演讲
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
品牌内容, 赞助内容
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
黑暗广告, 隐秘广告
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
原生广告, 本地广告
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
客户参与营销, 互动营销
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
游击营销, 非传统营销策略
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
再营销, 重定向营销
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
定位策略, 定位计划
the point in the buying cycle when a consumer researches a product online before making a purchase decision
零时刻真相, 初始真相时刻
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
超个性化, 过度个性化
