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C2级单词表 - 营销与广告

在这里,您将学习所有关于营销和广告的基本词汇,这些词汇是专门为C2级别的学习者收集的。

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CEFR C2 Vocabulary
blurb
[名词]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

简短的宣传描述, 吸引人的摘要

简短的宣传描述, 吸引人的摘要

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
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want ad
[名词]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

招聘广告, 小广告

招聘广告, 小广告

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.**分类广告**也可以在分类网站上找到,个人和企业在这些网站上广告出售的物品、提供的服务或职位空缺。
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banner ad
[名词]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

横幅广告, 广告横幅

横幅广告, 广告横幅

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.公司经常使用**横幅广告**来提高品牌知名度、增加网站流量并为他们的产品或服务生成潜在客户。
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classified
[名词]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

分类广告, 广告

分类广告, 广告

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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advertorial
[名词]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

软文, 广告文章

软文, 广告文章

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.报纸的**软文广告**部分允许企业通过教育和告知的内容接触到广泛的受众,同时也宣传他们的产品。
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infomercial
[名词]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

广告节目, 电视购物

广告节目, 电视购物

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .健身大师出演了一个**电视购物广告**,解释了他们的锻炼计划的好处,并向在接下来的30分钟内订购的观众提供特别折扣。
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a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

金字塔销售, 传销

金字塔销售, 传销

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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gimmick
[名词]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

噱头, 花招

噱头, 花招

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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the inclusion of a company's product in a movie or TV program as a form of paid promotion

产品植入, 嵌入式广告

产品植入, 嵌入式广告

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .真人秀节目中出现了**产品植入**,参赛者穿着知名时尚品牌的服装和配饰,显著展示了品牌标志。
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the practice of selling products or services using phone, mail, or email

直接营销, 直销

直接营销, 直销

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .**直接营销**策略,如短信营销,为企业提供了一种快速有效的方式,直接将特别优惠和更新信息传达到客户的移动设备上。
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a method of selling and promoting goods and services by phone

电话营销, 电话销售

电话营销, 电话销售

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .技术的进步使得**电话营销**公司能够使用预测拨号系统来提高其呼叫的效率和数量。
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a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

病毒式营销, 病毒式广告

病毒式营销, 病毒式广告

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .该公司的**病毒式营销**活动包括制作一个有趣的视频,该视频迅速在社交媒体上传播,吸引了数百万的观看和新客户。
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a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

电梯游说, 简短介绍

电梯游说, 简短介绍

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

品牌内容, 赞助内容

品牌内容, 赞助内容

Ex: The beauty brand launched a branded content campaign on social media, encouraging users to share their makeup tutorials and skincare routines using branded hashtags, creating a community of brand advocates and generating user-generated content.美容品牌在社交媒体上发起了一场**品牌内容**活动,鼓励用户使用品牌标签分享他们的化妆教程和护肤程序,创建了一个品牌倡导者社区并生成了用户生成的内容。
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the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

黑暗广告, 隐形定向广告

黑暗广告, 隐形定向广告

Ex: A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public .金融机构可能会使用**暗广告**来向高净值个人提供个性化的投资机会,而不向公众披露这些机会。
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the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Continuous monitoring and adjustment conversion rate optimization efforts are essential for staying competitive in the ever-evolving digital landscape .
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a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

原生广告, 整合广告

原生广告, 整合广告

Ex: A search engine may display native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .
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the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

参与式营销, 关系营销

参与式营销, 关系营销

Ex: Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.**参与式营销**在贸易展览会上很有效,公司在那里设立互动展台,进行产品实操演示和活动,以吸引与会者并产生兴趣。
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the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

游击营销, 非常规营销

游击营销, 非常规营销

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
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remarketing
[名词]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

再营销, 重新营销

再营销, 重新营销

Ex: By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe.通过使用**再营销**技术,该健身应用能够提醒那些下载了应用但未订阅高级功能的用户,突出显示好处和促销活动以吸引他们订阅。
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a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

定位策略, 定位计划

定位策略, 定位计划

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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to upsell
[动词]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

高价出售, 建议更高端的型号

高价出售, 建议更高端的型号

Ex: When booking a hotel room , the front desk might attempt to upsell by offering a more luxurious room or additional amenities for a higher price .在预订酒店房间时,前台可能会尝试通过提供更豪华的房间或额外设施以更高的价格进行**追加销售**。
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the point in the buying cycle when a consumer researches a product online before making a purchase decision

真相零时刻, 购买决策的零点时刻

真相零时刻, 购买决策的零点时刻

Ex: During the zero moment of truth, an effective SEO strategy can ensure that a company's product appears at the top of search results, increasing the likelihood of capturing the consumer's interest and driving sales.
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the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

超个性化, 高级个性化

超个性化, 高级个性化

Ex: Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer's shopping habits and preferences, enhancing customer engagement and retention.
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niche
[形容词]

specialized or focused on a specific market or audience

专业的,  专注的

专业的, 专注的

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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C2级单词表
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