C2-Wortliste - Marketing und Werbung

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

Klappentext, Zusammenfassung

a small advertisement published in a newspaper or website, expressing requirements of a person or company

Stellenanzeige, Suchanzeige

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

Banneranzeige, Bannerwerbung

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

Kleinanzeige, Annonce

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

Werbeartikel, Werbebericht

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

Infomercial, Teleshopping

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

Pyramidensystem, Pyramidenschema

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

Gimmick, Trick

the inclusion of a company's product in a movie or TV program as a form of paid promotion

Produktplatzierung

the practice of selling products or services using phone, mail, or email

Direktmarketing, Direktvertrieb

a method of selling and promoting goods and services by phone

Telemarketing, Telefonverkauf

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

Viral-Marketing, virale Werbung

a business entity, organization, or company engaged in commercial, industrial, or professional activities

Unternehmen, Firma

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

Elevator-Pitch, Kurzpräsentation

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

Markeninhalte, gesponserter Inhalt

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

dunkle Werbung, versteckte Werbung

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

native advertising, nativ Werbung

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

Engagement-Marketing, interaktives Marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

Guerrilla-Marketing, unconventional Marketing-Strategien

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

Remarketing, Retargeting

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

Positionierungsstrategie, Positionierungsplan

the point in the buying cycle when a consumer researches a product online before making a purchase decision

Nullmoment der Wahrheit, Eingangs-Moment der Wahrheit

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

Hyper-Personalisierung, hyperindividualisierte Anpassung

specialized or focused on a specific market or audience

nischig, spezialisiert