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C2-Wortliste - Marketing und Werbung

Hier lernen Sie alle wesentlichen Wörter, um über Marketing und Werbung zu sprechen, speziell für Lerner der Stufe C2 zusammengestellt.

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CEFR C2 Vocabulary
blurb
[Nomen]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

eine kurze Werbebeschreibung, ein ansprechender Überblick

eine kurze Werbebeschreibung, ein ansprechender Überblick

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
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want ad
[Nomen]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

Suchanzeige, kleine Anzeige

Suchanzeige, kleine Anzeige

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.**Kleinanzeigen** können auch auf Kleinanzeigen-Websites gefunden werden, auf denen Privatpersonen und Unternehmen Artikel zum Verkauf, angebotene Dienstleistungen oder Stellenangebote bewerben.
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banner ad
[Nomen]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

Bannerwerbung, Werbebanner

Bannerwerbung, Werbebanner

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.Unternehmen nutzen oft **Bannerwerbung**, um die Markenbekanntheit zu steigern, den Website-Traffic zu erhöhen und Leads für ihre Produkte oder Dienstleistungen zu generieren.
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classified
[Nomen]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

Kleinanzeige, Anzeige

Kleinanzeige, Anzeige

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

Advertorial, Werbeartikel

Advertorial, Werbeartikel

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.Der **Advertorial**-Bereich der Zeitung ermöglicht es Unternehmen, ein breites Publikum mit Inhalten zu erreichen, die bilden und informieren, während sie gleichzeitig ihre Angebote bewerben.
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an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

Werbeprogramm, Teleshopping

Werbeprogramm, Teleshopping

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .Der Fitness-Guru spielte in einem **Infomercial** mit, erklärte die Vorteile seines Trainingsprogramms und bot Zuschauern, die innerhalb der nächsten 30 Minuten bestellten, einen Sonderrabatt an.
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a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

Pyramidensystem, Schneeballsystem

Pyramidensystem, Schneeballsystem

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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gimmick
[Nomen]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

Gag, Trick

Gag, Trick

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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the inclusion of a company's product in a movie or TV program as a form of paid promotion

Produktplatzierung

Produktplatzierung

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .Die Reality-Show enthielt **Product Placement**, bei dem die Kandidaten Kleidung und Accessoires einer bekannten Modemarke trugen, wobei das Markenlogo prominent zur Schau gestellt wurde.
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the practice of selling products or services using phone, mail, or email

Direktmarketing, Direktverkauf

Direktmarketing, Direktverkauf

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .**Direktmarketing**-Strategien, wie SMS-Marketing, bieten Unternehmen eine schnelle und effiziente Möglichkeit, Sonderangebote und Updates direkt auf die Mobilgeräte der Kunden zu kommunizieren.
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a method of selling and promoting goods and services by phone

Telemarketing, Telefonmarketing

Telemarketing, Telefonmarketing

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .Fortschritte in der Technologie haben es **Telemarketing**-Firmen ermöglicht, predictive Dialing-Systeme zu nutzen, um die Effizienz und das Volumen ihrer Anrufe zu erhöhen.
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a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

virales Marketing, virale Werbung

virales Marketing, virale Werbung

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .Die **virale Marketingkampagne** des Unternehmens bestand darin, ein lustiges Video zu erstellen, das sich schnell in den sozialen Medien verbreitete und Millionen von Aufrufen und neue Kunden anzog.
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a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

Aufzugpräsentation, Kurzpräsentation

Aufzugpräsentation, Kurzpräsentation

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

Markeninhalt, gesponserter Inhalt

Markeninhalt, gesponserter Inhalt

Ex: The beauty brand launched a branded content campaign on social media, encouraging users to share their makeup tutorials and skincare routines using branded hashtags, creating a community of brand advocates and generating user-generated content.Die Beauty-Marke startete eine **Markeninhaltskampagne** in den sozialen Medien, die Nutzer dazu ermutigt, ihre Make-up-Tutorials und Hautpflegeroutinen mit Marken-Hashtags zu teilen, eine Gemeinschaft von Markenbotschaftern zu schaffen und nutzergenerierte Inhalte zu generieren.
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the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

dunkle Werbung, unsichtbare zielgerichtete Werbung

dunkle Werbung, unsichtbare zielgerichtete Werbung

Ex: A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public .Eine Finanzinstitution kann **dunkle Werbung** nutzen, um vermögende Privatpersonen mit personalisierten Investitionsmöglichkeiten zu erreichen, ohne diese Möglichkeiten der breiten Öffentlichkeit offenzulegen.
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the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Continuous monitoring and adjustment conversion rate optimization efforts are essential for staying competitive in the ever-evolving digital landscape .
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a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

native Werbung, integrierte Werbung

native Werbung, integrierte Werbung

Ex: A search engine may display native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .
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the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

Engagement-Marketing, Beziehungsmarketing

Engagement-Marketing, Beziehungsmarketing

Ex: Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.**Engagement-Marketing** ist auf Messen effektiv, wo Unternehmen interaktive Stände mit praktischen Produktdemonstrationen und Aktivitäten einrichten, um Besucher zu engagieren und Interesse zu wecken.
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the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

Guerilla-Marketing, ungewöhnliches Marketing

Guerilla-Marketing, ungewöhnliches Marketing

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
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the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

Remarketing, Wiedervermarktung

Remarketing, Wiedervermarktung

Ex: By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe.Durch den Einsatz von **Remarketing**-Techniken konnte die Fitness-App Benutzer, die die App heruntergeladen, aber keine Premium-Funktionen abonniert hatten, an die Vorteile und Aktionen erinnern, um sie zum Abonnieren zu verleiten.
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a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

Positionierungsstrategie, Positionierungsplan

Positionierungsstrategie, Positionierungsplan

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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to upsell
[Verb]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

teurer verkaufen, ein höherwertiges Modell vorschlagen

teurer verkaufen, ein höherwertiges Modell vorschlagen

Ex: When booking a hotel room , the front desk might attempt to upsell by offering a more luxurious room or additional amenities for a higher price .Bei der Buchung eines Hotelzimmers könnte die Rezeption versuchen, **hochzuverkaufen**, indem sie ein luxuriöseres Zimmer oder zusätzliche Annehmlichkeiten zu einem höheren Preis anbietet.
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the point in the buying cycle when a consumer researches a product online before making a purchase decision

Nullmoment der Wahrheit, Nullpunkt der Wahrheit

Nullmoment der Wahrheit, Nullpunkt der Wahrheit

Ex: During the zero moment of truth, an effective SEO strategy can ensure that a company's product appears at the top of search results, increasing the likelihood of capturing the consumer's interest and driving sales.
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the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

Hyper-Personalisierung, erweiterte Personalisierung

Hyper-Personalisierung, erweiterte Personalisierung

Ex: Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer's shopping habits and preferences, enhancing customer engagement and retention.
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niche
[Adjektiv]

specialized or focused on a specific market or audience

spezialisiert,  fokussiert

spezialisiert, fokussiert

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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