Danh Sách Từ Vựng Trình Độ C2 - Tiếp thị và Quảng cáo

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

tóm tắt, giới thiệu ngắn

a small advertisement published in a newspaper or website, expressing requirements of a person or company

quảng cáo tìm việc, thông báo tuyển dụng

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

quảng cáo banner, quảng cáo dạng banner

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

quảng cáo phân loại, quảng cáo

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

bài quảng cáo, bài viết quảng cáo

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

infomercial, chương trình quảng cáo trên truyền hình

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

bán hàng kim tự tháp, hệ thống bán hàng kim tự tháp

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

mánh khoé, chiêu

the inclusion of a company's product in a movie or TV program as a form of paid promotion

đặt sản phẩm, sự đặt sản phẩm

the practice of selling products or services using phone, mail, or email

tiếp thị trực tiếp, bán hàng trực tiếp

a method of selling and promoting goods and services by phone

tiếp thị qua điện thoại, bán hàng qua điện thoại

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing lan truyền, quảng cáo viral

a business entity, organization, or company engaged in commercial, industrial, or professional activities

doanh nghiệp, công ty

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

bài thuyết trình ngắn, pitch thang máy

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

nội dung thương hiệu, nội dung được tài trợ

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

quảng cáo đen, quảng cáo ẩn

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

quảng cáo bản địa, quảng cáo native

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

tiếp thị gắn kết, tiếp thị tương tác

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing du kích, chiến lược marketing không theo truyền thống

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, tiếp thị lại

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

chiến lược định vị, kế hoạch định vị

the point in the buying cycle when a consumer researches a product online before making a purchase decision

không thời điểm sự thật, thời điểm sự thật ban đầu

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

siêu cá nhân hóa, cá nhân hóa cực độ

specialized or focused on a specific market or audience

ngách, chuyên biệt