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Danh Sách Từ Vựng Trình Độ C2 - Tiếp thị và Quảng cáo

Tại đây bạn sẽ học tất cả các từ vựng cần thiết để nói về Tiếp thị và Quảng cáo, được sưu tầm dành riêng cho người học trình độ C2.

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CEFR C2 Vocabulary
blurb
[Danh từ]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

tóm tắt, chú thích

tóm tắt, chú thích

Ex: When browsing books online , readers often blurbs to help them decide whether a particular title is worth exploring further .
want ad
[Danh từ]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

quảng cáo tuyển dụng, tin tuyển dụng

quảng cáo tuyển dụng, tin tuyển dụng

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.
banner ad
[Danh từ]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

quảng cáo biểu ngữ, quảng cáo banner

quảng cáo biểu ngữ, quảng cáo banner

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.
classified
[Danh từ]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

tin rao vặt, quảng cáo rao vặt

tin rao vặt, quảng cáo rao vặt

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
advertorial
[Danh từ]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

quảng cáo bài viết, bài viết quảng cáo

quảng cáo bài viết, bài viết quảng cáo

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.
infomercial
[Danh từ]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

chương trình quảng cáo, quảng cáo dạng phim

chương trình quảng cáo, quảng cáo dạng phim

Ex: The fitness guru starred in infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .
pyramid selling
[Danh từ]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

bán hàng theo mô hình kim tự tháp, bán hàng đa cấp

bán hàng theo mô hình kim tự tháp, bán hàng đa cấp

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
gimmick
[Danh từ]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

chiêu trò, mánh lới

chiêu trò, mánh lới

Ex: The tech startup introduced gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .

the inclusion of a company's product in a movie or TV program as a form of paid promotion

quảng cáo sản phẩm, đầu tư sản phẩm

quảng cáo sản phẩm, đầu tư sản phẩm

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
direct marketing
[Danh từ]

the practice of selling products or services using phone, mail, or email

tiếp thị trực tiếp, marketing trực tiếp

tiếp thị trực tiếp, marketing trực tiếp

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .
telemarketing
[Danh từ]

a method of selling and promoting goods and services by phone

tiếp thị qua điện thoại, marketing qua điện thoại

tiếp thị qua điện thoại, marketing qua điện thoại

Ex: Advances in technology have telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .
viral marketing
[Danh từ]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

tiếp thị viral, marketing lan truyền

tiếp thị viral, marketing lan truyền

Ex: The companyviral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .
concern
[Danh từ]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

doanh nghiệp, công ty

doanh nghiệp, công ty

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of concern, fostering a positive work environment .
elevator pitch
[Danh từ]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

bài thuyết trình nhanh, tóm tắt ý tưởng

bài thuyết trình nhanh, tóm tắt ý tưởng

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
branded content
[Danh từ]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

nội dung thương hiệu, nội dung được tài trợ

nội dung thương hiệu, nội dung được tài trợ

Ex: The beauty brand launched a branded content campaign on social media, encouraging users to share their makeup tutorials and skincare routines using branded hashtags, creating a community of brand advocates and generating user-generated content.
dark advertising
[Danh từ]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

quảng cáo tối, quảng cáo bí mật

quảng cáo tối, quảng cáo bí mật

Ex: A financial institution may dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public .

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Continuous monitoring and adjustment conversion rate optimization efforts are essential for staying competitive in the ever-evolving digital landscape .

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

quảng cáo bản địa, quảng cáo tự nhiên

quảng cáo bản địa, quảng cáo tự nhiên

Ex: A search engine may native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

tiếp thị tương tác, marketing tương tác

tiếp thị tương tác, marketing tương tác

Ex: Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

chiến lược tiếp thị du kích, tiếp thị bất ngờ

chiến lược tiếp thị du kích, tiếp thị bất ngờ

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations, sparking curiosity and driving foot traffic to their venue.
remarketing
[Danh từ]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

tiếp thị lại, tiếp thị hồi tiếp

tiếp thị lại, tiếp thị hồi tiếp

Ex: By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe.

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

chiến lược định vị, kế hoạch định vị

chiến lược định vị, kế hoạch định vị

Ex: The skincare brandpositioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .

the point in the buying cycle when a consumer researches a product online before making a purchase decision

không có khoảnh khắc chân thật, khoảnh khắc không có sự thật

không có khoảnh khắc chân thật, khoảnh khắc không có sự thật

Ex: During the zero moment of truth, an effective SEO strategy can ensure that a company's product appears at the top of search results, increasing the likelihood of capturing the consumer's interest and driving sales.

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

siêu cá nhân hóa, cá nhân hóa tối đa

siêu cá nhân hóa, cá nhân hóa tối đa

Ex: Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer's shopping habits and preferences, enhancing customer engagement and retention.
niche
[Tính từ]

specialized or focused on a specific market or audience

đặc thù, chuyên biệt

đặc thù, chuyên biệt

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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