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Listahan ng mga Salita sa Antas C2 - Marketing at Advertisement

Dito mo matututunan ang lahat ng mahahalagang salita para sa pag-uusap tungkol sa Marketing at Advertisement, na partikular na kinolekta para sa mga mag-aaral ng antas C2.

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CEFR C2 Vocabulary
blurb
[Pangngalan]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

maikling deskripsyon na pang-promosyon, kaakit-akit na buod

maikling deskripsyon na pang-promosyon, kaakit-akit na buod

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
want ad
[Pangngalan]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

adbertisyo ng paghahanap, maliit na adbertisyo

adbertisyo ng paghahanap, maliit na adbertisyo

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.Ang **want ads** ay maaari ring matagpuan sa mga classified website, kung saan nag-a-advertise ang mga indibidwal at negosyo ng mga bagay na ipinagbibili, serbisyong inaalok, o bakanteng trabaho.
banner ad
[Pangngalan]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner ad, ad banner

banner ad, ad banner

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.Madalas gumagamit ang mga kumpanya ng **banner ads** upang mapataas ang kamalayan sa brand, madala ang trapiko sa website, at makabuo ng mga lead para sa kanilang mga produkto o serbisyo.
classified
[Pangngalan]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

classified ad, ad

classified ad, ad

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
advertorial
[Pangngalan]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

adbertoryal, artikulong pang-adbertismo

adbertoryal, artikulong pang-adbertismo

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.Ang seksyon ng **advertorial** ng pahayagan ay nagbibigay-daan sa mga negosyo na maabot ang malawak na madla sa pamamagitan ng nilalaman na nagtuturo at nagbibigay-kaalaman, habang nag-a-advertise din ng kanilang mga alok.
infomercial
[Pangngalan]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

programang pang-adbertismo, tele-shopping

programang pang-adbertismo, tele-shopping

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .Ang fitness guru ay gumanap sa isang **infomercial**, na nagpapaliwanag ng mga benepisyo ng kanilang workout program at nag-aalok ng espesyal na diskwento sa mga manonood na oorder sa loob ng susunod na 30 minuto.
pyramid selling
[Pangngalan]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

pyramid selling, scheme ng pyramid

pyramid selling, scheme ng pyramid

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
gimmick
[Pangngalan]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

daya, lansi

daya, lansi

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
product placement
[Pangngalan]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

paglagay ng produkto, integrated advertising

paglagay ng produkto, integrated advertising

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .Ang reality show ay nagtatampok ng **product placement** kung saan ang mga kalahok ay nakasuot ng damit at accessories mula sa isang kilalang fashion label, na malinaw na ipinapakita ang logo ng brand.
direct marketing
[Pangngalan]

the practice of selling products or services using phone, mail, or email

direktang marketing, direktang pagbebenta

direktang marketing, direktang pagbebenta

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .Ang mga estratehiya ng **direct marketing**, tulad ng SMS marketing, ay nagbibigay sa mga negosyo ng mabilis at episyenteng paraan upang makipag-ugnayan ng mga espesyal na alok at update nang direkta sa mga mobile device ng mga customer.
telemarketing
[Pangngalan]

a method of selling and promoting goods and services by phone

telemarketing, pamamaraan ng pagbebenta at pagpromote ng mga produkto at serbisyo sa pamamagitan ng telepono

telemarketing, pamamaraan ng pagbebenta at pagpromote ng mga produkto at serbisyo sa pamamagitan ng telepono

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .Ang mga pagsulong sa teknolohiya ay nagbigay-daan sa mga kumpanya ng **telemarketing** na gumamit ng mga predictive dialing system upang madagdagan ang kahusayan at dami ng kanilang mga tawag.
viral marketing
[Pangngalan]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

viral na marketing, viral na patalastas

viral na marketing, viral na patalastas

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .Ang kampanya ng **viral marketing** ng kumpanya ay nagsangkot ng paggawa ng isang nakakatawang video na mabilis na kumalat sa social media, na nakakaakit ng milyun-milyong views at mga bagong customer.
elevator pitch
[Pangngalan]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

elevator pitch, maikling pagsasalita

elevator pitch, maikling pagsasalita

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
branded content
[Pangngalan]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

branded na nilalaman, sponsored na nilalaman

branded na nilalaman, sponsored na nilalaman

Ex: The beauty brand launched a branded content campaign on social media, encouraging users to share their makeup tutorials and skincare routines using branded hashtags, creating a community of brand advocates and generating user-generated content.Ang beauty brand ay naglunsad ng isang **branded content** campaign sa social media, hinihikayat ang mga user na ibahagi ang kanilang makeup tutorials at skincare routines gamit ang branded hashtags, na lumilikha ng isang komunidad ng brand advocates at nakakabuo ng user-generated content.
dark advertising
[Pangngalan]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

madilim na advertising, di-visible na target na advertising

madilim na advertising, di-visible na target na advertising

Ex: A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public .Maaaring gumamit ang isang institusyong pampinansya ng **madilim na advertising** upang maabot ang mga indibidwal na may mataas na net-worth na may mga personalized na oportunidad sa pamumuhunan, nang hindi ibinubunyag ang mga oportunidad na iyon sa pangkalahatang publiko.

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Continuous monitoring and adjustment conversion rate optimization efforts are essential for staying competitive in the ever-evolving digital landscape .
native advertising
[Pangngalan]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

katutubong advertising, integrated advertising

katutubong advertising, integrated advertising

Ex: A search engine may display native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing ng pakikipag-ugnayan, relasyonal na marketing

marketing ng pakikipag-ugnayan, relasyonal na marketing

Ex: Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.Ang **engagement marketing** ay epektibo sa mga trade show, kung saan nag-set up ang mga kumpanya ng interactive na booth na may hands-on na demonstrasyon ng produkto at mga aktibidad upang makisali sa mga dumalo at makabuo ng interes.

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

gerilya marketing, di-pangkaraniwang marketing

gerilya marketing, di-pangkaraniwang marketing

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
remarketing
[Pangngalan]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, muling pamimili

remarketing, muling pamimili

Ex: By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe.Sa pamamagitan ng paggamit ng mga diskarte sa **remarketing**, ang fitness app ay nakapagpaalala sa mga user na nag-download ng app ngunit hindi nag-subscribe sa premium features, na nagha-highlight sa mga benepisyo at promosyon upang hikayatin silang mag-subscribe.

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

estratehiya ng pagpoposisyon, plano ng pagpoposisyon

estratehiya ng pagpoposisyon, plano ng pagpoposisyon

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
to upsell
[Pandiwa]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

magbenta nang mas mahal, magmungkahi ng mas mataas na modelo

magbenta nang mas mahal, magmungkahi ng mas mataas na modelo

Ex: When booking a hotel room , the front desk might attempt to upsell by offering a more luxurious room or additional amenities for a higher price .Kapag nag-book ng hotel room, maaaring subukan ng front desk na **mag-upsell** sa pamamagitan ng pag-aalok ng mas marangyang room o karagdagang amenities para sa mas mataas na presyo.

the point in the buying cycle when a consumer researches a product online before making a purchase decision

zero sandali ng katotohanan, sandali ng zero ng katotohanan

zero sandali ng katotohanan, sandali ng zero ng katotohanan

Ex: During the zero moment of truth, an effective SEO strategy can ensure that a company's product appears at the top of search results, increasing the likelihood of capturing the consumer's interest and driving sales.

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

sobrang personalisasyon, advanced na personalisasyon

sobrang personalisasyon, advanced na personalisasyon

Ex: Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer's shopping habits and preferences, enhancing customer engagement and retention.
niche
[pang-uri]

specialized or focused on a specific market or audience

espesyalisado,  nakatuon

espesyalisado, nakatuon

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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