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CEFR C2 Vocabulary - Marketing and Advertisement
Here you will learn all the essential words for talking about Marketing and Advertisement, collected specifically for level C2 learners.
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blurb
[noun]
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
want ad
[noun]
a small advertisement published in a newspaper or website, expressing requirements of a person or company
banner ad
[noun]
a form of online advertisement that is shown at the sides, top or bottom of a webpage and is delivered by an ad server
classified
[noun]
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or other information
advertorial
[noun]
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
infomercial
[noun]
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
pyramid selling
[noun]
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
gimmick
[noun]
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or transient in nature
product placement
[noun]
the inclusion of a company's product in a movie or TV program as a form of paid promotion
direct marketing
[noun]
the practice of selling products or services using phone, mail or email
viral marketing
[noun]
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
concern
[noun]
a business entity, organization, or company engaged in commercial, industrial, or professional activities
elevator pitch
[noun]
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
branded content
[noun]
material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
augmented reality marketing
[noun]
the act of using tech to add digital stuff to the real world to boost how people interact with brands
dark advertising
[noun]
the practice of targeting specific audiences with personalized ads or content that isn't visible to the general public
conversion rate optimization
[phrase]
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
native advertising
[noun]
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
engagement marketing
[noun]
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
programmatic advertising
[noun]
the automated buying and selling of online advertising space using algorithms and real-time bidding systems to target specific audiences
guerrilla marketing
[noun]
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
remarketing
[noun]
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
positioning strategy
[noun]
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
zero moment of truth
[noun]
the point in the buying cycle when a consumer researches a product online before making a purchase decision
hyper-personalization
[noun]
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
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