C2 Level Wordlist - Marketing and Advertisement

Here you will learn all the essential words for talking about Marketing and Advertisement, collected specifically for level C2 learners.

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C2 Level Wordlist
blurb [noun]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

Ex: Authors often collaborate with publishers to craft compelling blurbs that capture the essence of their books and appeal to potential readers .
want ad [noun]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

Ex: The want ad for the apartment rental specified the desired amenities , location , and rental price range .

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

Ex:

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

Ex:

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

Ex: Companies use advertorials to provide readers with engaging stories that subtly promote their products or services .

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

Ex: The company produced an infomercial to showcase their innovative cleaning solution , highlighting its effectiveness through before-and-after shots .

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

Ex: Unlike legitimate multi-level marketing businesses , pyramid selling primarily relies on continuous recruitment to generate income for its members .
gimmick [noun]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

Ex: Many shoppers were drawn to the store by the promotional gimmick of a free gift with every purchase .

the inclusion of a company's product in a movie or TV program as a form of paid promotion

Ex: The music video included subtle product placement , with the artist drinking from a branded energy drink can during a key scene .

the practice of selling products or services using phone, mail, or email

Ex: A popular form of direct marketing is mailing catalogs to consumers ' homes , showcasing new products and promotions .

a method of selling and promoting goods and services by phone

Ex: Successful telemarketing campaigns often rely on trained sales representatives who can effectively communicate the benefits of the products or services .

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

Ex: Viral marketing campaigns can be unpredictable , as they rely on organic sharing and engagement rather than traditional advertising methods .

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

Ex: Crafting an effective elevator pitch is essential for entrepreneurs who need to quickly communicate their business ideas to potential partners and clients .

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

Ex: The sports drink brand collaborated with athletes to produce branded content showcasing their training routines and performance tips , connecting with their target audience of fitness enthusiasts .

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

Ex: An e-commerce website might use dark advertising to re-target users who abandoned their shopping carts with personalized offers , without showing those ads to other website visitors .

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Conversion rate optimization tools , such as heatmaps and user session recordings , provided valuable insights into website usability and identified areas for improvement .

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

Ex: A podcast may integrate native advertising into its episodes by featuring sponsored segments or endorsements from advertisers , presented in a conversational and authentic manner .

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

Ex: A beauty brand implemented engagement marketing by creating a community forum where customers could share their experiences , ask questions , and receive advice from experts .

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

Ex: The tech startup created a buzz with guerrilla marketing by placing quirky and eye-catching sidewalk chalk art near tech conferences , drawing attention to their innovative app .

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

Ex: Remarketing emails were sent to users who abandoned their shopping carts , offering them special discounts and incentives to complete their purchases .

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

Ex: The tech startup 's positioning strategy focused on its innovative and user-friendly interface , differentiating itself from competitors by highlighting ease of use and cutting-edge technology .

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

Ex: When purchasing electronics , the retailer may attempt to upsell by offering an extended warranty for added coverage .

the point in the buying cycle when a consumer researches a product online before making a purchase decision

Ex: Brands optimize their websites and content for the zero moment of truth by providing detailed product descriptions , FAQs , and customer testimonials to aid in the decision-making process .

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

Ex: Email marketing campaigns utilize hyper-personalization by sending targeted messages that address recipients by name and offer promotions based on their previous purchases and interests .
niche [adjective]

specialized or focused on a specific market or audience

Ex: