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CEFR C2 Vocabulary - Marketing and Advertisement

Here you will learn all the essential words for talking about Marketing and Advertisement, collected specifically for level C2 learners.

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CEFR C2 Vocabulary
blurb
[noun]
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
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want ad
[noun]
a small advertisement published in a newspaper or website, expressing requirements of a person or company
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banner ad
[noun]
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
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classified
[noun]
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
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advertorial
[noun]
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
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infomercial
[noun]
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
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pyramid selling
[noun]
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
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gimmick
[noun]
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
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product placement
[noun]
the inclusion of a company's product in a movie or TV program as a form of paid promotion
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direct marketing
[noun]
the practice of selling products or services using phone, mail, or email
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telemarketing
[noun]
a method of selling and promoting goods and services by phone
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viral marketing
[noun]
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
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concern
[noun]
a business entity, organization, or company engaged in commercial, industrial, or professional activities
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elevator pitch
[noun]
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
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branded content
[noun]
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
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dark advertising
[noun]
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
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conversion rate optimization
[phrase]
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
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native advertising
[noun]
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
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engagement marketing
[noun]
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
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guerrilla marketing
[noun]
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
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remarketing
[noun]
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
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positioning strategy
[noun]
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
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zero moment of truth
[noun]
the point in the buying cycle when a consumer researches a product online before making a purchase decision
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hyper-personalization
[noun]
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
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niche
[adjective]
specialized or focused on a specific market or audience
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