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C2 Level Wordlist - Marketing and Advertisement

Here you will learn all the essential words for talking about Marketing and Advertisement, collected specifically for level C2 learners.

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CEFR C2 Vocabulary
blurb
[noun]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

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want ad
[noun]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

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banner ad
[noun]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

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an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

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a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

Ex: advertorial on healthy eating included tips and recipes , while also promoting a new line of organic food products .
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an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

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a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

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gimmick
[noun]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

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the inclusion of a company's product in a movie or TV program as a form of paid promotion

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the practice of selling products or services using phone, mail, or email

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .
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a method of selling and promoting goods and services by phone

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a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

Ex: The companyviral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .
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concern
[noun]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

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a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

Ex: Practicing elevator pitch can help you confidently present your value proposition to anyone you meet , whether at a conference or a casual encounter .
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a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

Ex: The beauty brand launched branded content campaign on social media , encouraging users to share their makeup tutorials and skincare routines using branded hashtags , creating a community of brand advocates and generating user-generated content .
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the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

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the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

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a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

Ex: A search engine may native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .
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the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

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the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

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the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

Ex: Remarketing emails were sent to users who abandoned their shopping carts , offering them special discounts and incentives to complete their purchases .
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a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

Ex: The skincare brandpositioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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the point in the buying cycle when a consumer researches a product online before making a purchase decision

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the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

Ex: Retailers hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer 's shopping habits and preferences , enhancing customer engagement and retention .
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niche
[Adjective]

specialized or focused on a specific market or audience

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