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C2 Level Wordlist - Marketing and Advertisement

Here you will learn all the essential words for talking about Marketing and Advertisement, collected specifically for level C2 learners.

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CEFR C2 Vocabulary
blurb
blurb
[noun]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

Ex: The blurb on the back cover of the novel provides a brief summary of the plot to entice readers. 
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want ad
want ad
[noun]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

Ex: The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position. 
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banner ad
banner ad
[noun]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

Ex: The website displayed a banner ad at the top of the page promoting a special sale on clothing. 
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classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

Ex: In the local newspaper, a classified advertised a vintage car for sale, capturing the attention of car enthusiasts. 
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advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

Ex: The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging. 
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infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

Ex: The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers. 
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pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

Ex: Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services. 
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gimmick
gimmick
[noun]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

Ex: The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product. 
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product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
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direct marketing

the practice of selling products or services using phone, mail, or email

Ex: The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts. 
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telemarketing

a method of selling and promoting goods and services by phone

Ex: The company's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions. 
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viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

Ex: The brand's latest video ad utilized viral marketing techniques, rapidly spreading across social media platforms and garnering millions of views. 
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elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

Ex: During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences. 
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branded content

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

Ex: The fashion brand partnered with a popular lifestyle blogger to create branded content featuring their latest collection, seamlessly integrating product placements into her blog posts and social media channels. 
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dark advertising

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

Ex: A political campaign might use dark advertising to target specific demographics with tailored messages, without revealing those ads to the opponent or the general public. 
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conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: The marketing team implemented various strategies for conversion rate optimization, including website redesign, A/B testing, and personalized messaging. 
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native advertising

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

Ex: An online news website may feature native advertising in the form of sponsored articles or promoted posts that blend seamlessly with the editorial content. 
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engagement marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

Ex: The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty. 
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guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

Ex: The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas, surprising and delighting passersby. 
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remarketing

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

Ex: The online retail store implemented a remarketing campaign to target users who had visited their website but left without making a purchase, showing them personalized ads on other websites they visited. 
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positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

Ex: The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige. 
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to upsell
to upsell
[Verb]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

Ex: When buying a new smartphone, the salesperson may attempt to upsell by suggesting a higher-tier model with additional features. 
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zero moment of truth

the point in the buying cycle when a consumer researches a product online before making a purchase decision

Ex: Before making a purchase decision, consumers often reach the zero moment of truth by reading online reviews and watching product demonstrations on YouTube. 
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hyper-personalization

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

Ex: E-commerce platforms use hyper-personalization by analyzing users' browsing and purchase histories to recommend products that match their individual preferences and needs. 
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niche
niche
[Adjective]

specialized or focused on a specific market or audience

Ex: The company developed niche products tailored to the needs of outdoor enthusiasts. 
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