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C2 Level Wordlist - Marketing and Advertisement

Here you will learn all the essential words for talking about Marketing and Advertisement, collected specifically for level C2 learners.

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CEFR C2 Vocabulary
blurb
blurb
[noun]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
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want ad
want ad
[noun]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.
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banner ad
banner ad
[noun]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.
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classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.
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infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .
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pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered .
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gimmick
gimmick
[noun]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
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direct marketing

the practice of selling products or services using phone, mail, or email

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .
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telemarketing

a method of selling and promoting goods and services by phone

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .
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viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .
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elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet , whether at a conference or a casual encounter .
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branded content

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

Ex: The beauty brand launched a branded content campaign on social media , encouraging users to share their makeup tutorials and skincare routines using branded hashtags , creating a community of brand advocates and generating user-generated content .
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dark advertising

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

Ex: A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public .
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conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Continuous monitoring and adjustment of conversion rate optimization efforts are essential for staying competitive in the ever-evolving digital landscape.
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native advertising

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

Ex: A search engine may display native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .
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engagement marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

Ex: Engagement marketing is effective at trade shows , where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest .
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guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
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remarketing

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

Ex: By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe.
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positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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to upsell
to upsell
[Verb]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

Ex: When booking a hotel room , the front desk might attempt to upsell by offering a more luxurious room or additional amenities for a higher price .
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zero moment of truth

the point in the buying cycle when a consumer researches a product online before making a purchase decision

Ex: During the zero moment of truth, an effective SEO strategy can ensure that a company 's product appears at the top of search results , increasing the likelihood of capturing the consumer 's interest and driving sales .
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hyper-personalization

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

Ex: Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer 's shopping habits and preferences , enhancing customer engagement and retention .
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niche
niche
[Adjective]

specialized or focused on a specific market or audience

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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