C2 Ordlista - Marknadsföring och Reklam
Här kommer du att lära dig alla de väsentliga orden för att prata om Marknadsföring och Reklam, samlade specifikt för C2-elever.
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a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
en kort reklambeskrivning, en lockande sammanfattning
a small advertisement published in a newspaper or website, expressing requirements of a person or company
efterlysningsannons, liten annons
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
bannerannons, annonsbanner
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
annons, småannons
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
annonsartikel, reklamartikel
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
reklamprogram, teleshopping
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
pyramidförsäljning, pyramidsystem
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
knep, trick
the inclusion of a company's product in a movie or TV program as a form of paid promotion
produktplacering, integrerad reklam
the practice of selling products or services using phone, mail, or email
direktmarknadsföring, direktförsäljning
a method of selling and promoting goods and services by phone
telemarketing, telefonförsäljning
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
viral marknadsföring, viral reklam
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
hisspresentation, kort presentation
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
märkesinnehåll, sponsrat innehåll
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
mörk reklam, osynlig riktad reklam
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
inbyggd reklam, integrerad reklam
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
engagemangsmarknadsföring, relationsmarknadsföring
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
gerillamarknadsföring, ovanlig marknadsföring
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
remarketing, remarknadsföring
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
positioneringsstrategi, positioneringsplan
to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase
sälja dyrare, föreslå en högre modell
the point in the buying cycle when a consumer researches a product online before making a purchase decision
nollögonblicket av sanningen, köpbesluts nollpunkt
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
hyperpersonalisering, avancerad personanpassning
