C2 수준 단어 목록 - 마케팅 및 광고

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

소개글, 요약

a small advertisement published in a newspaper or website, expressing requirements of a person or company

구인 광고, 구직 광고

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

배너 광고, 배너

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

분류 광고, 클래스 광고

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

광고 기사, 광고성 기사

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

인포머셜, 텔레쇼핑

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

피라미드 판매, 피라미드 마케팅

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

기믹, 속임수

the inclusion of a company's product in a movie or TV program as a form of paid promotion

제품 배치, 제품 배치하기

the practice of selling products or services using phone, mail, or email

다이렉트 마케팅, 직접 판매

a method of selling and promoting goods and services by phone

텔레마케팅, 전화 마케팅

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

바이럴 마케팅, 입소문 마케팅

a business entity, organization, or company engaged in commercial, industrial, or professional activities

기업, 회사

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

엘리베이터 피치, 간단한 발표

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

브랜드 콘텐츠, 스폰서 콘텐츠

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

다크 광고, 숨겨진 광고

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

네이티브 광고, 콘텐츠 광고

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

참여 마케팅, 인터랙티브 마케팅

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

게릴라 마케팅, 비전통적인 마케팅 전략

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

리마케팅, 재마케팅

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

포지셔닝 전략, 포지셔닝 계획

the point in the buying cycle when a consumer researches a product online before making a purchase decision

제로의 진실의 순간, 초기 진실의 순간

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

하이퍼 개인화, 과도한 개인화

specialized or focused on a specific market or audience

틈새의, 전문화된