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C2 수준 단어 목록 - 마케팅 및 광고

여기서는 C2 레벨 학습자를 위해 특별히 수집된 마케팅 및 광고에 관해 이야기하는 데 필요한 모든 필수 단어를 배우게 됩니다.

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리뷰

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플래시카드

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철자법

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퀴즈

학습 시작
CEFR C2 Vocabulary
blurb

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

책 표지나 광고에 대한 간략한 요약

책 표지나 광고에 대한 간략한 요약

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want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

광고 섹션

광고 섹션

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banner ad

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

온라인 광고

온라인 광고

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classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

신문이나 잡지의 짧은 광고

신문이나 잡지의 짧은 광고

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advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

광고 보도

광고 보도

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infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

TV 광고

TV 광고

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pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

다단계 판매

다단계 판매

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gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

눈속임

눈속임

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product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

미디어의 브랜드 통합

미디어의 브랜드 통합

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direct marketing

the practice of selling products or services using phone, mail, or email

직접 마케팅

직접 마케팅

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telemarketing

a method of selling and promoting goods and services by phone

텔레마케팅

텔레마케팅

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viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

기존 소셜 네트워크를 활용한 비즈니스 전략

기존 소셜 네트워크를 활용한 비즈니스 전략

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concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

상업 또는 산업 회사

상업 또는 산업 회사

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elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

무언가에 대한 간단한 설명

무언가에 대한 간단한 설명

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branded content

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

회사의 브랜드 제품

회사의 브랜드 제품

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dark advertising

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

어두운 광고

어두운 광고

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conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

전환율 최적화

전환율 최적화

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native advertising

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

네이티브 광고

네이티브 광고

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engagement marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

참여 마케팅

참여 마케팅

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guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

교활한 마케팅 전략

교활한 마케팅 전략

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remarketing

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

이전 웹사이트 방문자를 타겟으로 한 광고

이전 웹사이트 방문자를 타겟으로 한 광고

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positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

제품의 독특한 특징을 강조

제품의 독특한 특징을 강조

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zero moment of truth

the point in the buying cycle when a consumer researches a product online before making a purchase decision

구매하기 전에 제품 조사하기

구매하기 전에 제품 조사하기

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hyper-personalization

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

누군가의 주문에 따라 무언가를 생산하는 것

누군가의 주문에 따라 무언가를 생산하는 것

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niche

specialized or focused on a specific market or audience

독점적인

독점적인

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