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C2 수준 단어 목록 - 마케팅과 광고

여기에서 C2 레벨 학습자를 위해 특별히 모은 마케팅과 광고에 관한 모든 필수 단어를 배우게 됩니다.

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학습 시작
CEFR C2 Vocabulary
blurb
[명사]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

짧은 홍보 설명, 매력적인 요약

짧은 홍보 설명, 매력적인 요약

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
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want ad
[명사]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

구인 광고, 작은 광고

구인 광고, 작은 광고

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.**구인 광고**는 개인과 기업이 판매 품목, 제공 서비스 또는 구인 정보를 광고하는 분류 웹사이트에서도 찾을 수 있습니다.
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banner ad
[명사]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

배너 광고, 광고 배너

배너 광고, 광고 배너

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.기업들은 종종 **배너 광고**를 사용하여 브랜드 인지도를 높이고, 웹사이트 트래픽을 유도하며, 제품이나 서비스에 대한 잠재 고객을 창출합니다.
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classified
[명사]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

분류 광고, 광고

분류 광고, 광고

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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advertorial
[명사]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

기사형 광고, 광고 기사

기사형 광고, 광고 기사

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.신문의 **기사형 광고** 섹션은 기업이 교육하고 정보를 제공하는 콘텐츠로 넓은 관객에게 도달할 수 있도록 하면서 동시에 그들의 제품을 광고합니다.
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infomercial
[명사]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

광고 프로그램, 텔레쇼핑

광고 프로그램, 텔레쇼핑

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .피트니스 전문가는 **인포머셜**에 출연하여 그들의 운동 프로그램의 이점을 설명하고 다음 30분 이내에 주문하는 시청자에게 특별 할인을 제공했습니다.
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a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

피라미드 판매, 다단계 판매

피라미드 판매, 다단계 판매

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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gimmick
[명사]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

속임수, 계략

속임수, 계략

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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the inclusion of a company's product in a movie or TV program as a form of paid promotion

제품 배치, 통합 광고

제품 배치, 통합 광고

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .리얼리티 쇼에는 참가자들이 유명 패션 브랜드의 의류와 액세서리를 착용하고 브랜드 로고를 눈에 띄게 표시하는 **제품 배치**가 등장했습니다.
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the practice of selling products or services using phone, mail, or email

다이렉트 마케팅, 직접 판매

다이렉트 마케팅, 직접 판매

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .SMS 마케팅과 같은 **다이렉트 마케팅** 전략은 기업에게 특별 제안과 업데이트를 고객의 모바일 기기에 직접 빠르고 효율적으로 전달할 수 있는 방법을 제공합니다.
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a method of selling and promoting goods and services by phone

텔레마케팅, 전화 판매

텔레마케팅, 전화 판매

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .기술의 발전으로 **텔레마케팅** 회사들은 예측 다이얼링 시스템을 사용하여 통화의 효율성과 양을 증가시킬 수 있게 되었습니다.
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a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

바이럴 마케팅, 바이럴 광고

바이럴 마케팅, 바이럴 광고

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .회사의 **바이럴 마케팅** 캠페인은 재미있는 동영상을 만들어 소셜 미디어에 빠르게 퍼져 수백만 회의 조회수와 새로운 고객을 유치했습니다.
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a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

엘리베이터 피치, 짧은 프리젠테이션

엘리베이터 피치, 짧은 프리젠테이션

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

브랜디드 콘텐츠, 스폰서 콘텐츠

브랜디드 콘텐츠, 스폰서 콘텐츠

Ex: The beauty brand launched a branded content campaign on social media, encouraging users to share their makeup tutorials and skincare routines using branded hashtags, creating a community of brand advocates and generating user-generated content.뷰티 브랜드는 소셜 미디어에서 **브랜디드 콘텐츠** 캠페인을 시작하여 사용자들에게 브랜드 해시태그를 사용하여 메이크업 튜토리얼과 스킨케어 루틴을 공유하도록 장려함으로써 브랜드 옹호자들의 커뮤니티를 만들고 사용자 생성 콘텐츠를 생성했습니다.
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the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

다크 광고, 보이지 않는 타겟팅 광고

다크 광고, 보이지 않는 타겟팅 광고

Ex: A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public .금융 기관은 일반 대중에게 이러한 기회를 공개하지 않고 맞춤형 투자 기회를 고액 자산가에게 제공하기 위해 **다크 광고**를 사용할 수 있습니다.
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the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Continuous monitoring and adjustment conversion rate optimization efforts are essential for staying competitive in the ever-evolving digital landscape .
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a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

네이티브 광고, 통합 광고

네이티브 광고, 통합 광고

Ex: A search engine may display native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .
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the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

참여 마케팅, 관계 마케팅

참여 마케팅, 관계 마케팅

Ex: Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.**참여 마케팅**은 기업이 참가자들을 참여시키고 관심을 유발하기 위해 제품 실습 데모와 활동을 갖춘 인터랙티브 부스를 설치하는 무역 박람회에서 효과적입니다.
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the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

게릴라 마케팅, 비전통적인 마케팅

게릴라 마케팅, 비전통적인 마케팅

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
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remarketing
[명사]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

리마케팅, 재마케팅

리마케팅, 재마케팅

Ex: By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe.**리마케팅** 기술을 사용하여 피트니스 앱은 앱을 다운로드했지만 프리미엄 기능을 구독하지 않은 사용자들에게 혜택과 프로모션을 강조하여 구독을 유도할 수 있었습니다.
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a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

포지셔닝 전략, 포지셔닝 계획

포지셔닝 전략, 포지셔닝 계획

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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to upsell
[동사]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

더 비싸게 팔다, 고급 모델을 제안하다

더 비싸게 팔다, 고급 모델을 제안하다

Ex: When booking a hotel room , the front desk might attempt to upsell by offering a more luxurious room or additional amenities for a higher price .호텔 객실을 예약할 때, 프런트 데스크는 더 고급스러운 객실이나 추가 편의 시설을 더 높은 가격에 제공함으로써 **업셀**을 시도할 수 있습니다.
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the point in the buying cycle when a consumer researches a product online before making a purchase decision

진실의 제로 모먼트, 구매 결정의 제로 시점

진실의 제로 모먼트, 구매 결정의 제로 시점

Ex: During the zero moment of truth, an effective SEO strategy can ensure that a company's product appears at the top of search results, increasing the likelihood of capturing the consumer's interest and driving sales.
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the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

초 개인화, 고급 개인화

초 개인화, 고급 개인화

Ex: Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer's shopping habits and preferences, enhancing customer engagement and retention.
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niche
[형용사]

specialized or focused on a specific market or audience

전문화된,  집중된

전문화된, 집중된

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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