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Elenco di Parole Livello C2 - Marketing e Pubblicità

Qui imparerai tutte le parole essenziali per parlare di Marketing e Pubblicità, raccolte specificamente per studenti di livello C2.

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CEFR C2 Vocabulary
blurb
[sostantivo]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

trafiletto

trafiletto

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
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want ad
[sostantivo]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

vuoi un annuncio

vuoi un annuncio

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.Gli **annunci** possono anche essere trovati su siti web di annunci, dove privati e aziende pubblicizzano articoli in vendita, servizi offerti o offerte di lavoro.
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banner ad
[sostantivo]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner

banner

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.Le aziende spesso utilizzano **banner pubblicitari** per aumentare la consapevolezza del marchio, aumentare il traffico sul sito web e generare lead per i loro prodotti o servizi.
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classified
[sostantivo]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

annuncio classificato, inserzione

annuncio classificato, inserzione

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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advertorial
[sostantivo]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

pubblicita' editoriale

pubblicita' editoriale

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.La sezione **advertorial** del giornale consente alle aziende di raggiungere un vasto pubblico con contenuti che educano e informano, pubblicizzando allo stesso tempo le loro offerte.
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infomercial
[sostantivo]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

televendita

televendita

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .Il guru del fitness ha recitato in un **pubblicità programmata**, spiegando i benefici del suo programma di allenamento e offrendo uno sconto speciale agli spettatori che ordinano entro i prossimi 30 minuti.
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pyramid selling
[sostantivo]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

vendita piramidale, schema piramidale

vendita piramidale, schema piramidale

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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gimmick
[sostantivo]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

trucco, espediente

trucco, espediente

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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product placement
[sostantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

posizionamento del prodotto

posizionamento del prodotto

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .Il reality show presentava il **product placement** dove i concorrenti indossavano abbigliamento e accessori di una nota etichetta di moda, mostrando in modo prominente il logo del marchio.
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direct marketing
[sostantivo]

the practice of selling products or services using phone, mail, or email

marketing diretto

marketing diretto

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .Le strategie di **marketing diretto**, come il marketing SMS, offrono alle aziende un modo rapido ed efficiente per comunicare offerte speciali e aggiornamenti direttamente ai dispositivi mobili dei clienti.
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telemarketing
[sostantivo]

a method of selling and promoting goods and services by phone

telemarketing

telemarketing

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .I progressi nella tecnologia hanno permesso alle aziende di **telemarketing** di utilizzare sistemi di composizione predittiva per aumentare l'efficienza e il volume delle loro chiamate.
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viral marketing
[sostantivo]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing virale

marketing virale

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .La campagna di **marketing virale** dell'azienda ha coinvolto la creazione di un video divertente che si è rapidamente diffuso sui social media, attirando milioni di visualizzazioni e nuovi clienti.
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elevator pitch
[sostantivo]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

discorso in ascensore, elevator pitch

discorso in ascensore, elevator pitch

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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branded content
[sostantivo]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

contenuto di marca, contenuto sponsorizzato

contenuto di marca, contenuto sponsorizzato

Ex: The beauty brand launched a branded content campaign on social media, encouraging users to share their makeup tutorials and skincare routines using branded hashtags, creating a community of brand advocates and generating user-generated content.Il marchio di bellezza ha lanciato una campagna di **contenuto di marca** sui social media, incoraggiando gli utenti a condividere i loro tutorial di trucco e routine di cura della pelle utilizzando hashtag di marca, creando una comunità di sostenitori del marchio e generando contenuti generati dagli utenti.
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dark advertising
[sostantivo]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

pubblicità oscura, pubblicità mirata invisibile

pubblicità oscura, pubblicità mirata invisibile

Ex: A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public .Un'istituzione finanziaria può utilizzare **la pubblicità oscura** per raggiungere individui con un alto patrimonio netto con opportunità di investimento personalizzate, senza rivelare tali opportunità al pubblico generale.
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the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Continuous monitoring and adjustment conversion rate optimization efforts are essential for staying competitive in the ever-evolving digital landscape .
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native advertising
[sostantivo]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

pubblicità nativa, pubblicità integrata

pubblicità nativa, pubblicità integrata

Ex: A search engine may display native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .
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the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing di coinvolgimento, marketing relazionale

marketing di coinvolgimento, marketing relazionale

Ex: Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.Il **marketing di coinvolgimento** è efficace nelle fiere commerciali, dove le aziende allestiscono stand interattivi con dimostrazioni pratiche di prodotti e attività per coinvolgere i partecipanti e generare interesse.
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the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing guerriglia, marketing non convenzionale

marketing guerriglia, marketing non convenzionale

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
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remarketing
[sostantivo]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, remarketing pubblicitario

remarketing, remarketing pubblicitario

Ex: By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe.Utilizzando tecniche di **remarketing**, l'app fitness è riuscita a ricordare agli utenti che avevano scaricato l'app ma non si erano abbonati alle funzionalità premium, evidenziando i benefici e le promozioni per invogliarli ad abbonarsi.
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a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

strategia di posizionamento, piano di posizionamento

strategia di posizionamento, piano di posizionamento

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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to upsell
[Verbo]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

vendere a un prezzo più alto, proporre una versione superiore

vendere a un prezzo più alto, proporre una versione superiore

Ex: When booking a hotel room , the front desk might attempt to upsell by offering a more luxurious room or additional amenities for a higher price .Quando si prenota una camera d'albergo, la reception potrebbe tentare di **vendere a un prezzo più alto** offrendo una camera più lussuosa o servizi aggiuntivi per un prezzo più elevato.
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the point in the buying cycle when a consumer researches a product online before making a purchase decision

momento zero della verità, istante zero della verità

momento zero della verità, istante zero della verità

Ex: During the zero moment of truth, an effective SEO strategy can ensure that a company's product appears at the top of search results, increasing the likelihood of capturing the consumer's interest and driving sales.
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the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

iper-personalizzazione, personalizzazione avanzata

iper-personalizzazione, personalizzazione avanzata

Ex: Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer's shopping habits and preferences, enhancing customer engagement and retention.
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niche
[aggettivo]

specialized or focused on a specific market or audience

specializzato,  mirato

specializzato, mirato

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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