Elenco di Parole Livello C2 - Marketing e Pubblicità
Qui imparerai tutte le parole essenziali per parlare di Marketing e Pubblicità, raccolte specificamente per studenti di livello C2.
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a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

trafiletto
a small advertisement published in a newspaper or website, expressing requirements of a person or company

vuoi un annuncio
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

annuncio classificato, inserzione
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

pubblicita' editoriale
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

televendita
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

vendita piramidale, schema piramidale
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

trucco, espediente
the inclusion of a company's product in a movie or TV program as a form of paid promotion

posizionamento del prodotto
the practice of selling products or services using phone, mail, or email

marketing diretto
a method of selling and promoting goods and services by phone

telemarketing
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing virale
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

discorso in ascensore, elevator pitch
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

contenuto di marca, contenuto sponsorizzato
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

pubblicità oscura, pubblicità mirata invisibile
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

pubblicità nativa, pubblicità integrata
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing di coinvolgimento, marketing relazionale
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing guerriglia, marketing non convenzionale
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, remarketing pubblicitario
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

strategia di posizionamento, piano di posizionamento
to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

vendere a un prezzo più alto, proporre una versione superiore
the point in the buying cycle when a consumer researches a product online before making a purchase decision

momento zero della verità, istante zero della verità
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

iper-personalizzazione, personalizzazione avanzata
Elenco di Parole Livello C2 |
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