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Lista de Palavras Nível C2 - Marketing e Publicidade

Aqui você aprenderá todas as palavras essenciais para falar sobre Marketing e Propaganda, coletadas especificamente para alunos do nível C2.

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CEFR C2 Vocabulary
blurb

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

breve resumo em capas de livros ou em anúncios

breve resumo em capas de livros ou em anúncios

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want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

seção de anúncios

seção de anúncios

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banner ad

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

anúncio on-line

anúncio on-line

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classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

pequeno anúncio em um jornal ou revista

pequeno anúncio em um jornal ou revista

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advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

reportagem publicitária

reportagem publicitária

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infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

Comercial de TV

Comercial de TV

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pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

marketing multi-nível

marketing multi-nível

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gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

artifício

artifício

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product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

integração da marca na mídia

integração da marca na mídia

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direct marketing

the practice of selling products or services using phone, mail, or email

Marketing direto

Marketing direto

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telemarketing

a method of selling and promoting goods and services by phone

telemarketing

telemarketing

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viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

estratégia de negócios que usa redes sociais existentes

estratégia de negócios que usa redes sociais existentes

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concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

empresa comercial ou industrial

empresa comercial ou industrial

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elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

breve descrição de algo

breve descrição de algo

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branded content

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

produtos de marca da empresa

produtos de marca da empresa

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dark advertising

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

publicidade escura

publicidade escura

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conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

otimização da taxa de conversão

otimização da taxa de conversão

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native advertising

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

publicidade nativa

publicidade nativa

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engagement marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing de engajamento

marketing de engajamento

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guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

estratégia de marketing astuta

estratégia de marketing astuta

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remarketing

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

publicidade direcionada a visitantes anteriores do site

publicidade direcionada a visitantes anteriores do site

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positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

enfatizando características únicas de um produto

enfatizando características únicas de um produto

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zero moment of truth

the point in the buying cycle when a consumer researches a product online before making a purchase decision

pesquisando um produto antes de comprar

pesquisando um produto antes de comprar

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hyper-personalization

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

produzir algo baseado no pedido de alguém

produzir algo baseado no pedido de alguém

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niche

specialized or focused on a specific market or audience

exclusivo

exclusivo

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