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Lista de Palavras Nível C2 - Marketing e Publicidade

Aqui você aprenderá todas as palavras essenciais para falar sobre Marketing e Publicidade, coletadas especificamente para alunos de nível C2.

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CEFR C2 Vocabulary
blurb
[substantivo]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

uma breve descrição promocional, um resumo chamativo

uma breve descrição promocional, um resumo chamativo

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
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want ad
[substantivo]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

anúncio de procura, pequeno anúncio

anúncio de procura, pequeno anúncio

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.Os **anúncios classificados** também podem ser encontrados em sites classificados, onde indivíduos e empresas anunciam itens à venda, serviços oferecidos ou vagas de emprego.
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banner ad
[substantivo]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

anúncio de banner, banner publicitário

anúncio de banner, banner publicitário

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.As empresas costumam usar **anúncios de banner** para aumentar o reconhecimento da marca, direcionar tráfego para o site e gerar leads para seus produtos ou serviços.
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classified
[substantivo]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anúncio classificado, classificado

anúncio classificado, classificado

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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advertorial
[substantivo]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publicidade editorial, artigo publicitário

publicidade editorial, artigo publicitário

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.A seção de **advertorial** do jornal permite que as empresas alcancem um amplo público com conteúdo que educa e informa, ao mesmo tempo que anuncia suas ofertas.
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infomercial
[substantivo]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

programa publicitário, televenda

programa publicitário, televenda

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .O guru do fitness estrelou um **infomercial**, explicando os benefícios de seu programa de treino e oferecendo um desconto especial para os espectadores que pedirem nos próximos 30 minutos.
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pyramid selling
[substantivo]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

venda piramidal, esquema em pirâmide

venda piramidal, esquema em pirâmide

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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gimmick
[substantivo]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

truque, artifício

truque, artifício

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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product placement
[substantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

colocação de produto, publicidade integrada

colocação de produto, publicidade integrada

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .O reality show apresentou **colocação de produtos** onde os concorrentes usavam roupas e acessórios de uma conhecida marca de moda, exibindo proeminentemente o logotipo da marca.
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direct marketing
[substantivo]

the practice of selling products or services using phone, mail, or email

marketing direto, venda direta

marketing direto, venda direta

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .Estratégias de **marketing direto**, como o marketing por SMS, oferecem às empresas uma forma rápida e eficiente de comunicar ofertas especiais e atualizações diretamente para os dispositivos móveis dos clientes.
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telemarketing
[substantivo]

a method of selling and promoting goods and services by phone

telemarketing, marketing telefônico

telemarketing, marketing telefônico

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .Os avanços na tecnologia permitiram que as empresas de **telemarketing** usassem sistemas de discagem preditiva para aumentar a eficiência e o volume de suas chamadas.
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viral marketing
[substantivo]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral, publicidade viral

marketing viral, publicidade viral

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .A campanha de **marketing viral** da empresa envolveu a criação de um vídeo engraçado que rapidamente se espalhou pelas redes sociais, atraindo milhões de visualizações e novos clientes.
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elevator pitch
[substantivo]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

discurso de elevador, pitch rápido

discurso de elevador, pitch rápido

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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branded content
[substantivo]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

conteúdo de marca, conteúdo patrocinado

conteúdo de marca, conteúdo patrocinado

Ex: The beauty brand launched a branded content campaign on social media, encouraging users to share their makeup tutorials and skincare routines using branded hashtags, creating a community of brand advocates and generating user-generated content.A marca de beleza lançou uma campanha de **conteúdo de marca** nas redes sociais, incentivando os usuários a compartilhar seus tutoriais de maquiagem e rotinas de cuidados com a pele usando hashtags da marca, criando uma comunidade de defensores da marca e gerando conteúdo gerado pelo usuário.
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dark advertising
[substantivo]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

publicidade obscura, publicidade direcionada invisível

publicidade obscura, publicidade direcionada invisível

Ex: A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public .Uma instituição financeira pode usar **publicidade obscura** para alcançar indivíduos de alto patrimônio líquido com oportunidades de investimento personalizadas, sem divulgar essas oportunidades ao público em geral.
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the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Continuous monitoring and adjustment conversion rate optimization efforts are essential for staying competitive in the ever-evolving digital landscape .
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native advertising
[substantivo]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

publicidade nativa, publicidade integrada

publicidade nativa, publicidade integrada

Ex: A search engine may display native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .
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the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing de engajamento, marketing relacional

marketing de engajamento, marketing relacional

Ex: Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.O **marketing de engajamento** é eficaz em feiras comerciais, onde as empresas montam estandes interativos com demonstrações práticas de produtos e atividades para envolver os participantes e gerar interesse.
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guerrilla marketing
[substantivo]

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing de guerrilha, marketing não convencional

marketing de guerrilha, marketing não convencional

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
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remarketing
[substantivo]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, remarketing publicitário

remarketing, remarketing publicitário

Ex: By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe.Ao usar técnicas de **remarketing**, o aplicativo de fitness conseguiu lembrar os usuários que haviam baixado o aplicativo, mas não assinado os recursos premium, destacando os benefícios e promoções para incentivá-los a assinar.
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a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

estratégia de posicionamento, plano de posicionamento

estratégia de posicionamento, plano de posicionamento

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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to upsell
[verbo]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

vender mais caro, sugerir um modelo superior

vender mais caro, sugerir um modelo superior

Ex: When booking a hotel room , the front desk might attempt to upsell by offering a more luxurious room or additional amenities for a higher price .Ao reservar um quarto de hotel, a recepção pode tentar **vender mais caro** oferecendo um quarto mais luxuoso ou comodidades adicionais por um preço mais alto.
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the point in the buying cycle when a consumer researches a product online before making a purchase decision

momento zero da verdade, instante zero da verdade

momento zero da verdade, instante zero da verdade

Ex: During the zero moment of truth, an effective SEO strategy can ensure that a company's product appears at the top of search results, increasing the likelihood of capturing the consumer's interest and driving sales.
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the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hiperpersonalização, personalização avançada

hiperpersonalização, personalização avançada

Ex: Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer's shopping habits and preferences, enhancing customer engagement and retention.
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niche
[adjetivo]

specialized or focused on a specific market or audience

especializado,  focado

especializado, focado

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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Lista de Palavras Nível C2
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