Liste de Mots Niveau C2 - Marketing et publicité

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

texte de présentation

a small advertisement published in a newspaper or website, expressing requirements of a person or company

petite annonce

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

bannière publicitaire

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

annonce classée, petites annonces

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publi-communiqué, publi-rédactionnel, publi-reportage

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

publi-reportage, infopublicité

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

vente pyramidale, système de vente pyramidale

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

gimmick, appât

the inclusion of a company's product in a movie or TV program as a form of paid promotion

placement de produit

the practice of selling products or services using phone, mail, or email

marketing direct

a method of selling and promoting goods and services by phone

télémarketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral

a business entity, organization, or company engaged in commercial, industrial, or professional activities

entreprise, société

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

pitch éclair, discours d'ascenseur

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

contenu de marque, contenu sponsoring

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

publicité cachée, publicité noire

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

publicité native, publicité intégrée

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing d'engagement, marketing interactif

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing de guérilla, approche de marketing non conventionnelle

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, recommercialisation

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

stratégie de positionnement, plan de positionnement

the point in the buying cycle when a consumer researches a product online before making a purchase decision

zéro moment de vérité, moment de vérité pré-achat

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hyper-personnalisation, personnalisation hyper ciblée

specialized or focused on a specific market or audience

niche, spécialisé