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Listă de Cuvinte Nivel C2 - Marketing și Publicitate

Aici vei învăța toate cuvintele esențiale pentru a vorbi despre Marketing și Publicitate, adunate special pentru elevii de nivel C2.

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CEFR C2 Vocabulary
blurb
blurb
[substantiv]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

o scurtă descriere promoțională, un rezumat atrăgător

o scurtă descriere promoțională, un rezumat atrăgător

Ex: The blurb on the back cover of the novel provides a brief summary of the plot to entice readers. 
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want ad
want ad
[substantiv]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

anunț de căutare, mic anunț

anunț de căutare, mic anunț

Ex: The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position. 
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banner ad
banner ad
[substantiv]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner publicitar, reclama banner

banner publicitar, reclama banner

Ex: The website displayed a banner ad at the top of the page promoting a special sale on clothing. 
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classified
classified
[substantiv]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anunț clasificat, anunț

anunț clasificat, anunț

Ex: In the local newspaper, a classified advertised a vintage car for sale, capturing the attention of car enthusiasts. 
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advertorial
advertorial
[substantiv]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

articol publicitar, reclama editorială

articol publicitar, reclama editorială

Ex: The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging. 
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infomercial
infomercial
[substantiv]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

emisiune publicitară, televanzare

emisiune publicitară, televanzare

Ex: The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers. 
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pyramid selling
pyramid selling
[substantiv]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

vânzare piramidală, schemă piramidală

vânzare piramidală, schemă piramidală

Ex: Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services. 
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gimmick
gimmick
[substantiv]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

șmecherie, truc

șmecherie, truc

Ex: The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product. 
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product placement
product placement
[substantiv]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

plasament de produs, publicitate integrată

plasament de produs, publicitate integrată

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
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direct marketing
direct marketing
[substantiv]

the practice of selling products or services using phone, mail, or email

marketing direct, vânzare directă

marketing direct, vânzare directă

Ex: The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts. 
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telemarketing
telemarketing
[substantiv]

a method of selling and promoting goods and services by phone

telemarketing, marketing telefonic

telemarketing, marketing telefonic

Ex: The company's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions. 
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viral marketing
viral marketing
[substantiv]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral, reclamă virală

marketing viral, reclamă virală

Ex: The brand's latest video ad utilized viral marketing techniques, rapidly spreading across social media platforms and garnering millions of views. 
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elevator pitch
elevator pitch
[substantiv]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

prezentare în lift, prezentare scurtă

prezentare în lift, prezentare scurtă

Ex: During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences. 
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branded content
branded content
[substantiv]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

conținut de marcă, conținut sponsorizat

conținut de marcă, conținut sponsorizat

Ex: The fashion brand partnered with a popular lifestyle blogger to create branded content featuring their latest collection, seamlessly integrating product placements into her blog posts and social media channels. 
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dark advertising
dark advertising
[substantiv]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

reclama întunecată, reclama țintită invizibilă

reclama întunecată, reclama țintită invizibilă

Ex: A political campaign might use dark advertising to target specific demographics with tailored messages, without revealing those ads to the opponent or the general public. 
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conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: The marketing team implemented various strategies for conversion rate optimization, including website redesign, A/B testing, and personalized messaging. 
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native advertising
native advertising
[substantiv]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

publicitate nativă, publicitate integrată

publicitate nativă, publicitate integrată

Ex: An online news website may feature native advertising in the form of sponsored articles or promoted posts that blend seamlessly with the editorial content. 
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engagement marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketingul angajării, marketingul relațional

marketingul angajării, marketingul relațional

Ex: The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty. 
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guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing de gherilă, marketing neconvențional

marketing de gherilă, marketing neconvențional

Ex: The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas, surprising and delighting passersby. 
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remarketing
remarketing
[substantiv]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, remarketing publicitar

remarketing, remarketing publicitar

Ex: The online retail store implemented a remarketing campaign to target users who had visited their website but left without making a purchase, showing them personalized ads on other websites they visited. 
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positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

strategie de poziționare, plan de poziționare

strategie de poziționare, plan de poziționare

Ex: The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige. 
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to upsell
to upsell
[verb]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

vinde mai scump, sugera un model superior

vinde mai scump, sugera un model superior

Ex: When buying a new smartphone, the salesperson may attempt to upsell by suggesting a higher-tier model with additional features. 
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zero moment of truth

the point in the buying cycle when a consumer researches a product online before making a purchase decision

momentul zero al adevărului, clipă zero a adevărului

momentul zero al adevărului, clipă zero a adevărului

Ex: Before making a purchase decision, consumers often reach the zero moment of truth by reading online reviews and watching product demonstrations on YouTube. 
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hyper-personalization

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hiper-personalizare, personalizare avansată

hiper-personalizare, personalizare avansată

Ex: E-commerce platforms use hyper-personalization by analyzing users' browsing and purchase histories to recommend products that match their individual preferences and needs. 
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niche
niche
[adjectiv]

specialized or focused on a specific market or audience

specializat,  focalizat

specializat, focalizat

Ex: The company developed niche products tailored to the needs of outdoor enthusiasts. 
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