C2レベルの単語リスト - マーケティングと広告

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

あらすじ, 紹介文

a small advertisement published in a newspaper or website, expressing requirements of a person or company

求人広告, 求職広告

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

バナー広告, バナー

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

分類広告, クラシファイド広告

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

広告記事, アドバートリアル

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

インフォマーシャル, テレビショッピング

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

ピラミッド販売, ピラミッドスキーム

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

ギミック, 仕掛け

the inclusion of a company's product in a movie or TV program as a form of paid promotion

プロダクトプレイスメント, 商品配置

the practice of selling products or services using phone, mail, or email

ダイレクトマーケティング, 直接販売

a method of selling and promoting goods and services by phone

テレマーケティング, 電話営業

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

バイラルマーケティング, ウイルスマーケティング

a business entity, organization, or company engaged in commercial, industrial, or professional activities

企業, 会社

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

エレベーターピッチ, 短いプレゼンテーション

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

ブランデッドコンテンツ, ブランド内容

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

ダーク広告, 隠れた広告

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

ネイティブ広告, コンテンツ広告

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

エンゲージメントマーケティング, インタラクティブマーケティング

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

ゲリラマーケティング, 非伝統的マーケティング戦略

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

リマーケティング, 再マーケティング

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

ポジショニング戦略, ポジショニングプラン

the point in the buying cycle when a consumer researches a product online before making a purchase decision

ゼロの真実の瞬間, 初期真実の瞬間

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

ハイパーパーソナライズ, 過剰パーソナライズ

specialized or focused on a specific market or audience

ニッチ, 特化した