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Daftar Kata Level C2 - Pemasaran dan Periklanan

Di sini Anda akan mempelajari semua kata penting untuk berbicara tentang Pemasaran dan Periklanan, yang dikumpulkan khusus untuk pelajar tingkat C2.

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CEFR C2 Vocabulary
blurb
[Kata benda]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

deskripsi promosi singkat, ringkasan menarik

deskripsi promosi singkat, ringkasan menarik

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
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want ad
[Kata benda]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

iklan pencarian, iklan kecil

iklan pencarian, iklan kecil

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.**Iklan lowongan** juga dapat ditemukan di situs web classified, di mana individu dan bisnis mengiklankan barang untuk dijual, layanan yang ditawarkan, atau lowongan pekerjaan.
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banner ad
[Kata benda]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

iklan banner, banner iklan

iklan banner, banner iklan

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.Perusahaan sering menggunakan **iklan banner** untuk meningkatkan kesadaran merek, mendorong lalu lintas situs web, dan menghasilkan prospek untuk produk atau layanan mereka.
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classified
[Kata benda]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

iklan baris, iklan

iklan baris, iklan

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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advertorial
[Kata benda]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

iklan editorial, artikel iklan

iklan editorial, artikel iklan

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.Bagian **advertorial** koran memungkinkan bisnis untuk menjangkau audiens yang luas dengan konten yang mendidik dan menginformasikan, sambil juga mengiklankan penawaran mereka.
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infomercial
[Kata benda]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

program iklan, telebelanja

program iklan, telebelanja

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .Guru kebugaran membintangi sebuah **infomersial**, menjelaskan manfaat program latihan mereka dan menawarkan diskon khusus kepada pemirsa yang memesan dalam 30 menit ke depan.
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pyramid selling
[Kata benda]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

penjualan piramida, skema piramida

penjualan piramida, skema piramida

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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gimmick
[Kata benda]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

tipu muslihat, akal

tipu muslihat, akal

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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product placement
[Kata benda]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

penempatan produk, iklan terintegrasi

penempatan produk, iklan terintegrasi

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .Acara realitas menampilkan **penempatan produk** di mana para kontestan mengenakan pakaian dan aksesoris dari merek fashion terkenal, dengan menampilkan logo merek tersebut secara mencolok.
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direct marketing
[Kata benda]

the practice of selling products or services using phone, mail, or email

pemasaran langsung, penjualan langsung

pemasaran langsung, penjualan langsung

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .Strategi **pemasaran langsung**, seperti pemasaran SMS, memberikan bisnis cara cepat dan efisien untuk mengkomunikasikan penawaran khusus dan pembaruan langsung ke perangkat mobile pelanggan.
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telemarketing
[Kata benda]

a method of selling and promoting goods and services by phone

telemarketing, pemasaran telepon

telemarketing, pemasaran telepon

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .Kemajuan dalam teknologi telah memungkinkan perusahaan **telemarketing** untuk menggunakan sistem dial prediktif untuk meningkatkan efisiensi dan volume panggilan mereka.
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viral marketing
[Kata benda]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

pemasaran viral, iklan viral

pemasaran viral, iklan viral

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .Kampanye **pemasaran viral** perusahaan melibatkan pembuatan video lucu yang dengan cepat menyebar di media sosial, menarik jutaan tayangan dan pelanggan baru.
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elevator pitch
[Kata benda]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

pidato lift, presentasi singkat

pidato lift, presentasi singkat

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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branded content
[Kata benda]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

konten bermerek, konten bersponsor

konten bermerek, konten bersponsor

Ex: The beauty brand launched a branded content campaign on social media, encouraging users to share their makeup tutorials and skincare routines using branded hashtags, creating a community of brand advocates and generating user-generated content.Merek kecantikan meluncurkan kampanye **konten bermerek** di media sosial, mendorong pengguna untuk berbagi tutorial makeup dan rutinitas perawatan kulit mereka menggunakan hashtag bermerek, menciptakan komunitas pendukung merek dan menghasilkan konten yang dibuat pengguna.
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dark advertising
[Kata benda]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

iklan gelap, iklan bertarget tak terlihat

iklan gelap, iklan bertarget tak terlihat

Ex: A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public .Sebuah lembaga keuangan dapat menggunakan **iklan gelap** untuk menjangkau individu dengan kekayaan bersih tinggi dengan peluang investasi yang dipersonalisasi, tanpa mengungkapkan peluang tersebut kepada publik umum.
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the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Continuous monitoring and adjustment conversion rate optimization efforts are essential for staying competitive in the ever-evolving digital landscape .
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native advertising
[Kata benda]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

iklan asli, iklan terintegrasi

iklan asli, iklan terintegrasi

Ex: A search engine may display native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .
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the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

pemasaran keterlibatan, pemasaran relasional

pemasaran keterlibatan, pemasaran relasional

Ex: Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.**Pemasaran keterlibatan** efektif di pameran dagang, di mana perusahaan mendirikan booth interaktif dengan demonstrasi produk langsung dan kegiatan untuk melibatkan peserta dan menumbuhkan minat.
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the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

pemasaran gerilya, pemasaran tidak biasa

pemasaran gerilya, pemasaran tidak biasa

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
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remarketing
[Kata benda]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, pemasaran ulang

remarketing, pemasaran ulang

Ex: By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe.Dengan menggunakan teknik **remarketing**, aplikasi kebugaran dapat mengingatkan pengguna yang telah mengunduh aplikasi tetapi belum berlangganan fitur premium, menyoroti manfaat dan promosi untuk mendorong mereka berlangganan.
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a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

strategi positioning, rencana positioning

strategi positioning, rencana positioning

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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to upsell
[kata kerja]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

menjual lebih mahal, menawarkan versi yang lebih tinggi

menjual lebih mahal, menawarkan versi yang lebih tinggi

Ex: When booking a hotel room , the front desk might attempt to upsell by offering a more luxurious room or additional amenities for a higher price .Saat memesan kamar hotel, resepsionis mungkin mencoba untuk **menjual lebih mahal** dengan menawarkan kamar yang lebih mewah atau fasilitas tambahan dengan harga lebih tinggi.
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the point in the buying cycle when a consumer researches a product online before making a purchase decision

momen nol kebenaran, saat nol kebenaran

momen nol kebenaran, saat nol kebenaran

Ex: During the zero moment of truth, an effective SEO strategy can ensure that a company's product appears at the top of search results, increasing the likelihood of capturing the consumer's interest and driving sales.
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the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hiper-personalisasi, personalisasi lanjutan

hiper-personalisasi, personalisasi lanjutan

Ex: Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer's shopping habits and preferences, enhancing customer engagement and retention.
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niche
[Adjektiva]

specialized or focused on a specific market or audience

spesialis,  terfokus

spesialis, terfokus

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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Daftar Kata Level C2
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