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Daftar Kata Level C2 - Pemasaran dan Periklanan

Di sini Anda akan mempelajari semua kata penting untuk berbicara tentang Pemasaran dan Periklanan, yang dikumpulkan khusus untuk pelajar tingkat C2.

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CEFR C2 Vocabulary
blurb

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

sinopsis, deskripsi singkat

sinopsis, deskripsi singkat

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want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

iklan lowongan, iklan pencarian

iklan lowongan, iklan pencarian

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banner ad

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

iklan banner, iklan spanduk

iklan banner, iklan spanduk

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classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

iklan baris, iklan klasifikasi

iklan baris, iklan klasifikasi

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advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

iklan artikel, artikul iklan

iklan artikel, artikul iklan

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infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

infomercial, program iklan

infomercial, program iklan

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pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

penjualan piramida, sistem penjualan piramida

penjualan piramida, sistem penjualan piramida

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gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

gimmick, tipu

gimmick, tipu

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product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

penempatan produk, penempatan barang

penempatan produk, penempatan barang

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direct marketing

the practice of selling products or services using phone, mail, or email

pemasaran langsung, penjualan langsung

pemasaran langsung, penjualan langsung

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telemarketing

a method of selling and promoting goods and services by phone

telemarketing, penjualan melalui telepon

telemarketing, penjualan melalui telepon

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viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

pemasaran viral, iklan viral

pemasaran viral, iklan viral

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concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

perusahaan, korporasi

perusahaan, korporasi

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elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

pidato lift, presentasi singkat

pidato lift, presentasi singkat

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branded content

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

konten bermerk, konten yang disponsori

konten bermerk, konten yang disponsori

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dark advertising

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

iklan gelap, iklan tersembunyi

iklan gelap, iklan tersembunyi

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conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

[frasa]
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native advertising

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

iklan native, iklan berbasis konten

iklan native, iklan berbasis konten

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engagement marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

pemasaran keterlibatan, pemasaran interaktif

pemasaran keterlibatan, pemasaran interaktif

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guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

pemasaran gerilya, strategi pemasaran kreatif

pemasaran gerilya, strategi pemasaran kreatif

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remarketing

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, pemasaran ulang

remarketing, pemasaran ulang

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positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

strategi penempatan, rencana penempatan

strategi penempatan, rencana penempatan

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zero moment of truth

the point in the buying cycle when a consumer researches a product online before making a purchase decision

nol momen kebenaran, momen kebenaran awal

nol momen kebenaran, momen kebenaran awal

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hyper-personalization

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hiper-personalisasi, personalisi yang berlebihan

hiper-personalisasi, personalisi yang berlebihan

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niche

specialized or focused on a specific market or audience

niche, spesialis

niche, spesialis

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