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Список Слов Уровня C2 - Маркетинг и Реклама

Здесь вы узнаете все основные слова для разговора о Маркетинге и Рекламе, собранные специально для учащихся уровня C2.

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CEFR C2 Vocabulary
blurb
blurb
[существительное]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

краткое рекламное описание, завлекательное резюме

краткое рекламное описание, завлекательное резюме

Ex: The blurb on the back cover of the novel provides a brief summary of the plot to entice readers. 
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want ad
want ad
[существительное]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

объявление

объявление

Ex: The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position. 
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banner ad
banner ad
[существительное]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

баннерная реклама

баннерная реклама

Ex: The website displayed a banner ad at the top of the page promoting a special sale on clothing. 
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classified
classified
[существительное]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

объявление, классифицированное объявление

объявление, классифицированное объявление

Ex: In the local newspaper, a classified advertised a vintage car for sale, capturing the attention of car enthusiasts. 
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advertorial
advertorial
[существительное]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

рекламный материал

рекламный материал

Ex: The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging. 
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infomercial
infomercial
[существительное]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

рекламный ролик

рекламный ролик

Ex: The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers. 
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pyramid selling
pyramid selling
[существительное]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

пирамидальная продажа, пирамидальная схема

пирамидальная продажа, пирамидальная схема

Ex: Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services. 
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gimmick
gimmick
[существительное]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

уловка, трюк

уловка, трюк

Ex: The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product. 
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product placement
product placement
[существительное]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

размещение продукции

размещение продукции

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
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direct marketing
direct marketing
[существительное]

the practice of selling products or services using phone, mail, or email

прямой маркетинг

прямой маркетинг

Ex: The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts. 
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telemarketing
telemarketing
[существительное]

a method of selling and promoting goods and services by phone

телемаркетинг

телемаркетинг

Ex: The company's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions. 
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viral marketing
viral marketing
[существительное]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

вирусный маркетинг

вирусный маркетинг

Ex: The brand's latest video ad utilized viral marketing techniques, rapidly spreading across social media platforms and garnering millions of views. 
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elevator pitch
elevator pitch
[существительное]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

лифтовая презентация, короткая презентация

лифтовая презентация, короткая презентация

Ex: During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences. 
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branded content
branded content
[существительное]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

брендированный контент, спонсируемый контент

брендированный контент, спонсируемый контент

Ex: The fashion brand partnered with a popular lifestyle blogger to create branded content featuring their latest collection, seamlessly integrating product placements into her blog posts and social media channels. 
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dark advertising
dark advertising
[существительное]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

темная реклама, невидимая целевая реклама

темная реклама, невидимая целевая реклама

Ex: A political campaign might use dark advertising to target specific demographics with tailored messages, without revealing those ads to the opponent or the general public. 
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conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: The marketing team implemented various strategies for conversion rate optimization, including website redesign, A/B testing, and personalized messaging. 
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native advertising
native advertising
[существительное]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

нативная реклама, интегрированная реклама

нативная реклама, интегрированная реклама

Ex: An online news website may feature native advertising in the form of sponsored articles or promoted posts that blend seamlessly with the editorial content. 
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engagement marketing
engagement marketing
[существительное]

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

маркетинг вовлечения, отношенческий маркетинг

маркетинг вовлечения, отношенческий маркетинг

Ex: The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty. 
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guerrilla marketing
guerrilla marketing
[существительное]

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

партизанский маркетинг, нестандартный маркетинг

партизанский маркетинг, нестандартный маркетинг

Ex: The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas, surprising and delighting passersby. 
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remarketing
remarketing
[существительное]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

ремаркетинг, повторный маркетинг

ремаркетинг, повторный маркетинг

Ex: The online retail store implemented a remarketing campaign to target users who had visited their website but left without making a purchase, showing them personalized ads on other websites they visited. 
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positioning strategy
positioning strategy
[существительное]

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

стратегия позиционирования, план позиционирования

стратегия позиционирования, план позиционирования

Ex: The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige. 
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to upsell
to upsell
[глагол]

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

продавать дороже, предлагать более дорогую версию

продавать дороже, предлагать более дорогую версию

Ex: When buying a new smartphone, the salesperson may attempt to upsell by suggesting a higher-tier model with additional features. 
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zero moment of truth
zero moment of truth
[существительное]

the point in the buying cycle when a consumer researches a product online before making a purchase decision

нулевой момент истины, момент нулевой истины

нулевой момент истины, момент нулевой истины

Ex: Before making a purchase decision, consumers often reach the zero moment of truth by reading online reviews and watching product demonstrations on YouTube. 
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hyper-personalization
hyper-personalization
[существительное]

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

гиперперсонализация, расширенная персонализация

гиперперсонализация, расширенная персонализация

Ex: E-commerce platforms use hyper-personalization by analyzing users' browsing and purchase histories to recommend products that match their individual preferences and needs. 
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niche
niche
[прилагательное]

specialized or focused on a specific market or audience

специализированный,  ориентированный

специализированный, ориентированный

Ex: The company developed niche products tailored to the needs of outdoor enthusiasts. 
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