Lista Słówek Poziomu C2 - Marketingu i Reklamy

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

notka, opis

a small advertisement published in a newspaper or website, expressing requirements of a person or company

ogłoszenie o pracę, dział rekrutacji

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

reklama banerowa, baner

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

ogłoszenie, ogłoszenie drobne

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

artykuł reklamowy, reklamowy artykuł

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

infomercial, telezakupy

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

sprzedaż piramidowa, system sprzedaży piramidowej

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

gimmik, sztuczka

the inclusion of a company's product in a movie or TV program as a form of paid promotion

lokowanie produktu, umiejscowienie produktu

the practice of selling products or services using phone, mail, or email

marketing bezpośredni, sprzedaż bezpośrednia

a method of selling and promoting goods and services by phone

telemarketing, sprzedaż telefoniczna

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing wirusowy, reklama wirusowa

a business entity, organization, or company engaged in commercial, industrial, or professional activities

przedsiębiorstwo, firma

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

pitch windykacyjny, krótkie wystąpienie

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

treści markowe, treści sponsorowane

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

ciemna reklama, ukryta reklama

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

reklama natywna, reklama w formie natywnej

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing zaangażowania, marketing interaktywny

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing partyzancki, niekonwencjonalne strategie marketingowe

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, powtórny marketing

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

strategia pozycjonowania, plan pozycjonowania

the point in the buying cycle when a consumer researches a product online before making a purchase decision

moment zerowy prawdy, początkowy moment prawdy

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hiperpersonalizacja, nadmierna personalizacja

specialized or focused on a specific market or audience

niszowy, specjalistyczny