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Lista Słówek Poziomu C2 - Marketing i Reklama
Tutaj nauczysz się wszystkich niezbędnych słów do rozmowy o Marketingu i Reklamie, zebranych specjalnie dla uczących się na poziomie C2.
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a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
krótki opis promocyjny, atrakcyjne podsumowanie
a small advertisement published in a newspaper or website, expressing requirements of a person or company
ogłoszenie poszukiwania, małe ogłoszenie
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
reklama banerowa, baner reklamowy
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
ogłoszenie drobne, ogłoszenie
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
artykuł reklamowy, reklamówka
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
program reklamowy, telezakupy
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
sprzedaż piramidalna, schemat piramidalny
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
chwyt, sztuczka
the inclusion of a company's product in a movie or TV program as a form of paid promotion
lokowanie produktu, reklama zintegrowana
the practice of selling products or services using phone, mail, or email
marketing bezpośredni, sprzedaż bezpośrednia
a method of selling and promoting goods and services by phone
telemarketing, marketing telefoniczny
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
marketing wirusowy, reklama wirusowa
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
prezentacja w windzie, krótka prezentacja
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
treść marki, treść sponsorowana
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
ciemna reklama, niewidoczna reklama ukierunkowana
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
reklama natywna, reklama zintegrowana
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
marketing zaangażowania, marketing relacyjny
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
marketing partyzancki, marketing niekonwencjonalny
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
remarketing, remarketing reklamowy
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
strategia pozycjonowania, plan pozycjonowania
to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase
sprzedać drożej, zaproponować wyższy model
the point in the buying cycle when a consumer researches a product online before making a purchase decision
zerowy moment prawdy, moment zero prawdy
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
hiperpersonalizacja, zaawansowana personalizacja
specialized or focused on a specific market or audience
wyspecjalizowany, ukierunkowany
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