Vocabulary for IELTS Academic (Band 8-9) - Marketing

Here, you will learn some English words related to Marketing that are necessary for the Academic IELTS exam.

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Vocabulary for IELTS Academic (Band 8-9)

the practice of selling products or services using phone, mail, or email

Ex: A popular form of direct marketing is mailing catalogs to consumers ' homes , showcasing new products and promotions .

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

Ex: Crafting an effective elevator pitch is essential for entrepreneurs who need to quickly communicate their business ideas to potential partners and clients .
giveaway [noun]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

a method of selling and promoting goods and services by phone

Ex: Successful telemarketing campaigns often rely on trained sales representatives who can effectively communicate the benefits of the products or services .

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

Ex: Viral marketing campaigns can be unpredictable , as they rely on organic sharing and engagement rather than traditional advertising methods .
want ad [noun]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

Ex: The want ad for the apartment rental specified the desired amenities , location , and rental price range .
concern [noun]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

Ex: The family-owned concern has been a cornerstone of the local community for decades , contributing to both economic and social development .

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

Ex: Companies use advertorials to provide readers with engaging stories that subtly promote their products or services .

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

Ex:
gimmick [noun]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

Ex: Many shoppers were drawn to the store by the promotional gimmick of a free gift with every purchase .

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

Ex: The mailbox was stuffed with junk mail , including flyers and advertisements .
mailshot [noun]

a promotional message or material sent to a large number of people through the mail

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

Ex: The company produced an infomercial to showcase their innovative cleaning solution , highlighting its effectiveness through before-and-after shots .

the inclusion of a company's product in a movie or TV program as a form of paid promotion

Ex: The music video included subtle product placement , with the artist drinking from a branded energy drink can during a key scene .

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

Ex: Unlike legitimate multi-level marketing businesses , pyramid selling primarily relies on continuous recruitment to generate income for its members .

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

Ex: The university 's research institute was established as an affiliate , allowing it to collaborate with other institutions on groundbreaking scientific studies .
niche [noun]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

Ex:

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

Ex:

an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Ex: The World Trade Organization plays a pivotal role in settling trade disputes , ensuring adherence to established international trade rules .