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Vocabulary for IELTS Academic (Band 8-9) - Marketing

Here, you will learn some English words related to Marketing that are necessary for the Academic IELTS exam.

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Vocabulary for Academic IELTS (8)

the practice of selling products or services using phone, mail, or email

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .
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a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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giveaway
[noun]

a promotional activity where products or services are offered for free as a means of advertising or generating interest

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a method of selling and promoting goods and services by phone

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .
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a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .
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want ad
[noun]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.
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concern
[noun]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .
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oligopoly
[noun]

(economics) a market structure in which only a few competitors are involved but none of them have the overall control

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a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.
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banner ad
[noun]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.
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gimmick
[noun]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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junk mail
[noun]

unsolicited or unwanted promotional materials, advertisements, or other non-personalized mailings sent to a large number of recipients

Ex: The company was fined for sending excessive junk mail to customers .
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mailshot
[noun]

a promotional message or material sent to a large number of people through the mail

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an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .
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the inclusion of a company's product in a movie or TV program as a form of paid promotion

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
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a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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affiliate
[noun]

an organization or company that is officially connected to or associated with a larger entity, typically through a contractual or ownership arrangement, for the purpose of mutual benefit or collaboration

Ex: The technology startup sought to grow its user base by becoming an affiliate of a popular app store , leveraging its platform for distribution .
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niche
[noun]

a focused segment of the market, tailored to meet the specific needs or interests of a specific group of consumers

Ex: The restaurant successfully targeted a niche market, offering gluten-free and vegan options to customers with dietary restrictions.
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an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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an international organization established in 1995, responsible for facilitating global trade negotiations, enforcing trade agreements, and providing a platform for resolving trade disputes among member countries

Ex: Trade negotiations at the World Trade Organization ( WTO ) aim to create a level playing field for both developed and developing economies .
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Vocabulary for IELTS Academic (Band 8-9)
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