Cambridge English: FCE (B2 First) - Ideas, Planning & Problem Solving

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Cambridge English: FCE (B2 First)

a specific method of carrying out an activity that requires special skills

Ex: The artist used innovative painting techniques to create stunning works of art .

any of the available possibilities that one can choose from

Ex: You can either take the train or the bus , but there ’s no third alternative .
argument [noun]

a reason or sets of reasons presented to show the correctness or falsehood of an action or idea

concept [noun]

a principle or idea that is abstract

proposal [noun]

something suggested or put forward for consideration, such as an idea, plan, or assumption

Ex: A new proposal for the office layout was submitted .

to design or invent a new thing or method after much thinking

Ex: The company devised an innovative marketing campaign to launch their new product .

to carefully examine something to verify its quality, accuracy, or condition

Ex: The inspector looked into the building 's structural integrity to ensure its safety .

to create something, usually an idea, a solution, or a plan, through one's own efforts or thinking

Ex: I am trying to come up with a new marketing strategy for the company .

to focus one's effort, time, or attention on something in order to achieve a particular goal

Ex: The team is working on strategies to increase customer satisfaction .
to solve [verb]

to find an answer or solution to a question or problem

Ex: The scientist conducted experiments to solve the scientific question .
tricky [adjective]

difficult to do or handle and requiring skill or caution

Ex: Navigating through a maze of narrow alleyways in the old city can be tricky without a map .

to find a solution to a problem

Ex: Can you work out a plan for improving employee satisfaction ?
solution [noun]

a way in which a problem can be solved or dealt with

Ex: The puzzle enthusiast quickly found the solution to the crossword puzzle .

to come to a decision or judgment after considering evidence, arguments, or facts

Ex: After weighing the pros and cons , we reached a conclusion about which option was the most viable .
view [noun]

a personal belief or judgment that is not based on proof or certainty

Ex: He shared his view on the new legislation .
image [noun]

a mental perception resembling an external phenomenon

a creative or innovative idea, project, or concept that is the result of one's own thinking or imagination

Ex: The charity event was the brainchild of several dedicated volunteers .