Vocabulary for IELTS Academic (Band 5) - Marketing

Here, you will learn some English words related to Marketing that are necessary for the Basic Academic IELTS exam.

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business [noun]

the activity of providing services or products in exchange for money

Ex: She invested her savings in a start-up business .

advertisement [noun]

any movie, picture, note, etc. designed to promote products or services to the public

Ex: She saw an advertisement for a job vacancy in the local newspaper .

budget [noun]

a specific amount of money set aside for a particular use

Ex: The travel budget covered flights and lodging .

client [noun]

a person or organization that pays for the services of a company or recommendations of a professional

Ex: The software company prides itself on delivering tailored solutions to its clients .

commerce [noun]

the act of buying and selling goods and services, particularly between countries

Ex:

consumer [noun]

someone who buys and uses services or goods

Ex: The new smartphone model received positive reviews from consumers .

distribution [noun]

the process of supplying shops and other businesses with products to be sold

Ex: The distribution of vaccines was a major logistical challenge during the pandemic .

enterprise [noun]

a company

Ex: The multinational enterprise operates in multiple countries , serving a diverse customer base .

industry [noun]

all of the activities, companies, and people that are involved in providing a service or producing goods

Ex: The tourism industry suffered a decline due to the pandemic .

market [noun]

a public place where people buy and sell groceries

Ex: She enjoyed browsing the stalls at the outdoor market , sampling cheeses and pastries .

sales [noun]

the total amount of income a company, store, etc. makes from the sales of goods or services over a specific period of time

Ex:

trade [noun]

the activity of exchanging goods or services

Ex: Local markets thrive on the trade of fresh produce and handmade goods .

contract [noun]

an official agreement between two or more sides that states what each of them has to do

Ex:

product [noun]

something that is created or grown for sale

Ex: Farmers in the region grow a variety of agricultural products , including fruits and vegetables .

strategy [noun]

an organized plan made to achieve a goal

Ex: She changed her study strategy to improve her grades .

bill [noun]

a piece of printed paper that shows the amount of money a person has to pay for goods or services received

Ex: He left a generous tip with the bill before leaving the restaurant .

Vocabulary for IELTS Academic (Band 5)
Size and Scale	Dimensions	Weight and Steadiness	Increase in Amount
Decrease in Amount	High Intensity	Low Intensity	Space and Area
Shapes	Speed	Significance	Influence and Strength
Uniqueness	Complexity	Value	Quality
Challenges	Wealth and Success	Poverty and Failure	Appearance
Age	Body Shape	Wellness	Textures
Intelligence	Positive Human Traits	Negative Human Traits	Moral Traits
Emotional Responses	Emotional States	Social Behaviours	Tastes and Smells
Sounds	Temperature	Probability	Relational Actions
Body Language and Gestures	Postures and Positions	Opinions	Thoughts and Decisions
Knowledge and Information	Encouragement and Discouragement	Request and Suggestion	Regret and Sadness
Respect and Approval	Attempt and Prevention	Physical Actions and Reactions	Movements
Commanding and Giving Permissions	Engaging in Verbal Communication	Understanding and Learning	Perceiving The Senses
Resting and Relaxing	Touching and Holding	Eating and Drinking	Preparing Food
Changing and Forming	Organising and Collecting	Creating and Producing	Science
Education	Research	Astronomoy	Physics
Biology	Chemistry	Geology	Psychology
Mathematics	Graphs and Figures	Geometry	Environment
Energy and Power	Landscapes and Geography	Technology	Computer
Internet	Manufacture and Industry	History	Religion
Culture and Custom	Language and Grammar	Arts	Music
Film and Theatre	Literature	Architecture	Marketing
Finance	Management	Medicine	Sickness and Symptoms
Law	Crime	Punishment	Politics
War	Measurement	Positive Emotions	Negative Emotions
Animals	Weather	Food and Drinks	Travel and Tourism
Pollution	Migration	Disasters	Materials
Adverbs of Manner	Adverbs of Comment	Adverbs of Certainty	Adverbs of Frequency
Adverbs of Time	Adverbs of Place	Adverbs of Degree	Adverbs of Emphasis
Adverbs of Purpose and Intention	Conjunctive Adverbs