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Vocabulary for IELTS Academic (Band 5) - Marketing

Here, you will learn some English words related to Marketing that are necessary for the Basic Academic IELTS exam.

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Vocabulary for IELTS Academic (Band 5)
business
business
[noun]

the activity of providing services or products in exchange for money

Ex: Her passion for photography led her to start a business. 
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advertisement

any movie, picture, note, etc. designed to promote products or services to the public

Ex: I saw an interesting advertisement about a new Italian restaurant in town. 
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budget
budget
[noun]

a specific amount of money set aside for a particular use

Ex: The project has a strict budget for equipment. 
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client
client
[noun]

a person or organization that pays for the services of a company or recommendations of a professional

Ex: As a lawyer, she always puts her clients' needs and interests first. 
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commerce
commerce
[noun]

the act of buying and selling goods and services, particularly between countries

Ex: International commerce plays a vital role in global economic development, facilitating trade between nations. 
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consumer
consumer
[noun]

someone who buys and uses services or goods

Ex: As a consumer, she prefers products that are eco-friendly and sustainable. 
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distribution

the process of supplying shops and other businesses with products to be sold

Ex: The company improved its distribution network to ensure products reach stores faster. 
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enterprise

a company

Ex: The family-owned enterprise has been in operation for over three generations. 
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industry
industry
[noun]

all of the activities, companies, and people that are involved in providing a service or producing goods

Ex: The fashion industry is constantly evolving with new trends. 
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market
market
[noun]

a public place where people buy and sell groceries

Ex: He set up a stand at the market to sell homemade jams and preserves. 
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sales
sales
[noun]

the total amount of income a company, store, etc. makes from the sales of goods or services over a specific period of time

Ex: The company's sales have increased significantly this quarter due to the new marketing strategy. 
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trade
trade
[noun]

the activity of exchanging goods or services

Ex: The trade between the two countries has increased significantly over the past decade. 
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contract
contract
[noun]

an official agreement between two or more sides that states what each of them has to do

Ex: They signed a contract to buy the house, outlining the terms of the sale. 
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product
product
[noun]

something that is created or grown for sale

Ex: The bakery's best-selling product is its freshly baked bread. 
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strategy
strategy
[noun]

an organized plan made to achieve a goal

Ex: Their marketing strategy increased sales last year. 
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bill
bill
[noun]

a piece of printed paper that shows the amount of money a person has to pay for goods or services received

Ex: She asked the waiter for the bill after finishing her meal. 
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