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Vocabulary for IELTS Academic (Band 5) - Marketing

Here, you will learn some English words related to Marketing that are necessary for the Basic Academic IELTS exam.

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Vocabulary for IELTS Academic (Band 5)
business
[noun]

the activity of providing services or products in exchange for money

Ex: He started a business after graduating from college .
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any movie, picture, note, etc. designed to promote products or services to the public

Ex: The government released advertisement about the importance of vaccinations .
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budget
[noun]

the sum of money that is available to a person, an organization, etc. for a particular purpose and the plan according to which it will be spent

Ex: The project budget, leading to cuts in other areas .
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client
[noun]

a person or organization that pays for the services of a company or recommendations of a professional

Ex: The therapist maintains strict confidentiality with client's personal information .
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commerce
[noun]

the act of buying and selling goods and services, particularly between countries

Ex: The Department of Commerce released a report on the growth of e-commerce sales in the past year, highlighting significant trends in consumer behavior.
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consumer
[noun]

someone who buys and uses services or goods

Ex: Online reviews play a significant role in consumers make informed choices .
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the process of supplying shops and other businesses with products to be sold

Ex: distribution center was located near major highways to facilitate quick deliveries .
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a company

Ex: The startup aims to disrupt the industry with its enterprise solutions .
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industry
[noun]

all of the activities, companies, and people that are involved in providing a service or producing goods

Ex: The industry follows strict safety regulations .
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market
[noun]

a public place where people buy and sell groceries

Ex: They visited the farmersmarket on Saturday mornings to buy fresh fruits and vegetables .
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sales
[noun]

the total amount of income a company, store, etc. makes from the sales of goods or services over a specific period of time

Ex: sales figures indicate that the product has become a favorite among consumers .
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trade
[noun]

the activity of exchanging goods or services

Ex: The Silk Road was an ancient network of trade routes connecting the East and West.
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contract
[noun]

an official agreement between two or more sides that states what each of them has to do

Ex: contract with the client includes deadlines for completing the project milestones .
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product
[noun]

something that is created or grown for sale

Ex: The tech startup launched its product at the trade show last month .
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strategy
[noun]

an organized plan made to achieve a goal

Ex: The government introduced strategy to reduce pollution .
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bill
[noun]

a piece of printed paper that shows the amount of money a person has to pay for goods or services received

Ex: bill included detailed charges for each item they ordered .
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