Werk en Geld - De Zakelijke Wereld

Ontdek hoe Engelse uitdrukkingen zoals "een truc draaien" en "shotgun-benadering" verband houden met de zakelijke wereld in het Engels.

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shotgun approach

[zelfstandig naamwoord]

a broad marketing strategy that uses multiple tactics to reach a wide audience, but without a clear understanding of the target market, leading to a less effective use of resources

shotgun-benadering, verstrooiingsmethode

Ex: The marketing team is taking a shotgun approach to advertising , hoping that something will stick .Het marketingteam hanteert een **shotgunbenadering** in de reclame, in de hoop dat iets blijft hangen.

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going concern

[zelfstandig naamwoord]

a business that produces a great deal of profit

winstgevend bedrijf, bloeiende onderneming

Ex: The company is a going concern, with a stable financial position and positive growth prospects .Het bedrijf is een **lopende onderneming**, met een stabiele financiële positie en positieve groeivooruitzichten.

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to do a roaring trade

[Zinsdeel]

to have a busy business, selling a lot of goods or services

Ex: The souvenir shop did a roaring trade during the tourist season, with record-breaking sales figures.

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in the black

[Zinsdeel]

used to refer to something, particularly a bank account, that is providing one with a considerable amount of profit

Ex: The organization has been in the black for several quarters now, thanks to a successful cost-cutting initiative.

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bottom line

[zelfstandig naamwoord]

the amount that was profited or lost in an organization or company after everything was calculated

nettowinst, onderste regel

Ex: Increasing revenue and reducing expenses are essential strategies for improving the bottom line.Het verhogen van de inkomsten en het verminderen van de uitgaven zijn essentiële strategieën om de **winst** te verbeteren.

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to turn tricks

[Zinsdeel]

to engage in sexual activities in exchange for money

Ex: Unless turned a trick, you have no other specialties that could have earned you that much .

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pay dirt

[zelfstandig naamwoord]

a valuable or significant discovery, often resulting in financial gain or success

waardevolle ontdekking, winstgevende vondst

Ex: The company has hit pay dirt with its new product line , which is selling like hotcakesHet bedrijf heeft **goud gevonden** met zijn nieuwe productlijn, die als warme broodjes over de toonbank gaat.

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bricks-and-mortar

[Zinsdeel]

(especially of a business) having a physical, real-world location

Ex: The clothing brand expanded from online-only operations to bricks and mortar stores , allowing customers to try on and experience the products in person .

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skeleton staff‌

[Zinsdeel]

the minimum staff required for a business to run at a basic level

Ex: When the power went out, the hospital had to operate with a skeleton staff until the generators kicked in.

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skeleton service

[zelfstandig naamwoord]

the service that is available only at certain times or under certain conditions

minimale service

Ex: When the power went out , the grocery store was only able to offer a skeleton service, selling perishable items at discounted prices .Toen de stroom uitviel, kon de supermarkt alleen een **basisservice** aanbieden, waarbij bederfelijke artikelen tegen gereduceerde prijzen werden verkocht.

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money spinner

[zelfstandig naamwoord]

a business, product, or activity that generates a lot of profit

kip met de gouden eieren, goudmijn

Ex: After launching the new menu , the restaurant 's catering service became a money spinner.

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in pocket

[Zinsdeel]

used for saying that one has more than enough money, usually gained in a transaction