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雅思词汇(学术) - Marketing

在这里你将学习一些雅思考试所需的有关营销的英语单词,例如“consumer”、“launch”、“catalog”等。

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Words for Academic IELTS
consumer

someone who buys and uses services or goods

消费者, 女性消费者

消费者, 女性消费者

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"consumer" 的定义和意义
to cost

to require a particular amount of money

花费

花费

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"to cost" 的定义和意义
product development

the process of either bringing a new product from concept to market release or renewing an existing product

产品开发, 商品开发

产品开发, 商品开发

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"product development" 的定义和意义
digital

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

数字的, 数位的

数字的, 数位的

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"digital" 的定义和意义
distribution

the process of supplying shops and other businesses with products to be sold

分配, 配送

分配, 配送

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"distribution" 的定义和意义
end user

the person who buys a product for personal use

最终用户, 终端用户

最终用户, 终端用户

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"end user" 的定义和意义
image

the conception of a person, organization, product, etc. that is presented to the public

形象, 图像

形象, 图像

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"image" 的定义和意义
label

the name or trademark of a company that produces music records

标签, 唱片公司

标签, 唱片公司

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"label" 的定义和意义
to launch

to start an organized activity or operation

启动, 发起

启动, 发起

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"to launch" 的定义和意义
market research

the act of gathering information about what people need or buy the most and why

市场研究, 市场调研

市场研究, 市场调研

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"market research" 的定义和意义
online

connected to other computer networks through the Internet

在线, 连接到互联网的

在线, 连接到互联网的

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"online" 的定义和意义
packaging

the process of putting a product in a container or covering in order to be sold

包装, 包裝

包装, 包裝

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"packaging" 的定义和意义
product

something that is created or grown for sale

产品, 商品

产品, 商品

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"product" 的定义和意义
public relations

the process of presenting a favorable public image of a person, firm, or institution

公共关系

公共关系

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"public relations" 的定义和意义
registered

recorded officially on a list

注册的, 登记的

注册的, 登记的

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"registered" 的定义和意义
sponsor

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

赞助商, 赞助者

赞助商, 赞助者

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"sponsor" 的定义和意义
trademark

a name or design that exclusively belongs to a particular company or its products

商标, 品牌

商标, 品牌

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"trademark" 的定义和意义
buyer

a person who wants to buy something, usually an expensive item

买家, 购物者

买家, 购物者

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"buyer" 的定义和意义
seller

a person or company that sells something

卖家, 销售员

卖家, 销售员

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"seller" 的定义和意义
catalog

a pamphlet that lists all the items that people can buy

目录, 手册

目录, 手册

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"catalog" 的定义和意义
price tag

a label on an item that shows how much it costs

价格标签, 标签价格

价格标签, 标签价格

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"price tag" 的定义和意义
distribution channel

a way through which a company delivers its products to the customers

分销渠道, 配送渠道

分销渠道, 配送渠道

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"distribution channel" 的定义和意义
advertising

a paid announcement that draws public attention to a product or service

广告, 宣传

广告, 宣传

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"advertising" 的定义和意义
promotion

the activity of drawing public attention to a service or product in order to help it sell more

促销, 推广

促销, 推广

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"promotion" 的定义和意义
e-commerce

business exchanges that are done online

电子商务, 电子交易

电子商务, 电子交易

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"e-commerce" 的定义和意义
cut

a share in something monetary

份额, 切分

份额, 切分

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"cut" 的定义和意义
portfolio

the range of products or services that a particular firm or organization offers to its customers

投资组合, 产品系列

投资组合, 产品系列

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"portfolio" 的定义和意义
digital marketing

all the efforts by which products and services are promoted and sold using the internet and online methods

数字营销, 网络营销

数字营销, 网络营销

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"digital marketing" 的定义和意义
public image

the general perception that the public have of a product, person, organization, etc. that may not be accurate

公众形象, 公共印象

公众形象, 公共印象

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"public image" 的定义和意义
product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

产品植入, 产品置入

产品植入, 产品置入

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"product placement" 的定义和意义
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