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雅思词汇(学术) - Marketing

在这里你将学习一些雅思考试所需的有关营销的英语单词,例如“consumer”、“launch”、“catalog”等。

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Words for Academic IELTS
consumer
[名词]

someone who buys and uses services or goods

消费者, 顾客

消费者, 顾客

Ex: Online reviews play a significant role in consumers make informed choices .
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to cost
[动词]

to require a particular amount of money

花费, 价值

花费, 价值

Ex: Right now , the construction project costing the company a substantial amount of money .
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the process of either bringing a new product from concept to market release or renewing an existing product

产品开发, 商品开发

产品开发, 商品开发

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digital
[形容词]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

数字的, 数码的

数字的, 数码的

Ex: The library offers a collection digital books that can be borrowed online .
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distribution
[名词]

the process of supplying shops and other businesses with products to be sold

分销, 配送

分销, 配送

Ex: distribution center was located near major highways to facilitate quick deliveries .
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end user
[名词]

the person who buys a product for personal use

最终用户, 终端用户

最终用户, 终端用户

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image
[名词]

the conception of a person, organization, product, etc. that is presented to the public

形象, 印象

形象, 印象

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label
[名词]

the name or trademark of a company that produces music records

音乐厂牌, 音乐标签

音乐厂牌, 音乐标签

Ex: label’s marketing team helped boost the album ’s sales significantly .
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to launch
[动词]

to start an organized activity or operation

启动, 发起

启动, 发起

Ex: He launched several successful businesses in the past .
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the act of gathering information about what people need or buy the most and why

市场调研, 市场研究

市场调研, 市场研究

Ex: The company 's decision to expand into new markets was informed by market research, which highlighted emerging opportunities and potential challenges .
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online
[形容词]

connected to other computer networks through the Internet

在线的, 联网的

在线的, 联网的

Ex: online dictionary helps me with unfamiliar words .
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packaging
[名词]

the process or business of packing goods for storage, transport, or sale

包装, 包装行业

包装, 包装行业

Ex: They invested in packaging systems to increase efficiency .
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product
[名词]

something that is created or grown for sale

产品, 货品

产品, 货品

Ex: The tech startup launched its product at the trade show last month .
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the process of presenting a favorable public image of a person, firm, or institution

公共关系, 公关

公共关系, 公关

Ex: They hired public relations firm to help boost their presence in the media and attract more clients .
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registered
[形容词]

recorded officially on a list

已注册的, 登记的

已注册的, 登记的

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sponsor
[名词]

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

赞助商, 赞助者

赞助商, 赞助者

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trademark
[名词]

a name or design that exclusively belongs to a particular company or its products

商标, 注册商标

商标, 注册商标

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buyer
[名词]

a person who wants to buy something, usually an expensive item

买家, 购房者

买家, 购房者

Ex: buyer’s satisfaction is crucial for repeat business .
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seller
[名词]

a person or company that sells something

卖家, 销售者

卖家, 销售者

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catalog
[名词]

a pamphlet that lists all the items that people can buy

目录, 商品目录

目录, 商品目录

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price tag
[名词]

a label on an item that shows how much it costs

价格标签, 标价签

价格标签, 标价签

Ex: She hesitated to buy the item when she saw the price tag attached to it .
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a way through which a company delivers its products to the customers

分销渠道, 配送渠道

分销渠道, 配送渠道

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advertising
[名词]

a paid announcement that draws public attention to a product or service

广告, 宣传

广告, 宣传

Ex: advertising methods like TV and radio are still very effective for large brands .
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promotion
[名词]

the activity of drawing public attention to a service or product in order to help it sell more

促销, 推广

促销, 推广

Ex: promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .
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e-commerce
[名词]

business exchanges that are done online

电子商务, 网上交易

电子商务, 网上交易

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cut
[名词]

a share in something monetary

份额, 分成

份额, 分成

Ex: The investor was entitled to a cut of the company 's revenue as a return on their investment .
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portfolio
[名词]

the range of products or services that a particular firm or organization offers to its customers

产品组合, 投资组合

产品组合, 投资组合

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all the efforts by which products and services are promoted and sold using the internet and online methods

数字营销, 电子营销

数字营销, 电子营销

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public image
[名词]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

公众形象, 公眾形象

公众形象, 公眾形象

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the inclusion of a company's product in a movie or TV program as a form of paid promotion

产品植入, 植入式广告

产品植入, 植入式广告

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
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