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雅思词汇(学术) - Marketing

在这里,你将学习一些关于营销的英语单词,如“消费者”、“推出”、“目录”等,这些都是雅思考试所需要的。

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Words for Academic IELTS
consumer
consumer
[名词]

someone who buys and uses services or goods

消费者, 顾客

消费者, 顾客

Ex: As a consumer, she prefers products that are eco-friendly and sustainable. 
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to cost
to cost
[动词]

to require a particular amount of money

花费, 价值

花费, 价值

Ex: The new smartphone costs $500, but it comes with advanced features. 
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product development

the process of either bringing a new product from concept to market release or renewing an existing product

产品开发, 产品研发

产品开发, 产品研发

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digital
digital
[形容词]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

数字的

数字的

Ex: Digital cameras have become popular for capturing photos and videos. 
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distribution
distribution
[名词]

the process of supplying shops and other businesses with products to be sold

分销

分销

Ex: The company improved its distribution network to ensure products reach stores faster. 
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end user
end user
[名词]

the person who buys a product for personal use

终端用户, 消费者

终端用户, 消费者

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image
image
[名词]

the general impression a person, organization, or product presents to the public

公众形象, 企业形象

公众形象, 企业形象

Ex: The company worked hard to improve its public image. 
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label
label
[名词]

the name or trademark of a company that produces music records

唱片公司, 音乐标签

唱片公司, 音乐标签

Ex: She’s been working for a popular music label for over a decade. 
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to launch
to launch
[动词]

to start an organized activity or operation

启动, 发起

启动, 发起

Ex: They plan to launch a marketing campaign to promote the event. 
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market research

the act of gathering information about what people need or buy the most and why

市场调研, 市场研究

市场调研, 市场研究

Ex: Before launching the new product, the company conducted extensive market research to understand consumer preferences and trends. 
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online
online
[形容词]

connected to other computer networks through the Internet

在线, 连接的

在线, 连接的

Ex: The company sells its products through an online marketplace. 
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packaging
packaging
[名词]

the process or business of packing goods for storage, transport, or sale

包装, 打包

包装, 打包

Ex: The company specializes in sustainable packaging for food products. 
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product
product
[名词]

something that is created or grown for sale

产品, 商品

产品, 商品

Ex: The bakery's best-selling product is its freshly baked bread. 
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public relations

the process of presenting a favorable public image of a person, firm, or institution

公共关系

公共关系

Ex: The company's public relations team worked tirelessly to manage the fallout from the recent scandal. 
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registered
registered
[形容词]

recorded officially on a list

注册的, 登记的

注册的, 登记的

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sponsor
sponsor
[名词]

a person or organization that finances a television, radio, or online program for advertising purposes

赞助商, 资助者

赞助商, 资助者

Ex: The show gained a major sponsor this season. 
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trademark
trademark
[名词]

a name or design that exclusively belongs to a particular company or its products

商标, 注册商标

商标, 注册商标

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buyer
buyer
[名词]

a person who wants to buy something, usually an expensive item

买家, 购买者

买家, 购买者

Ex: The buyer inspected the car before making the purchase. 
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seller
seller
[名词]

a person or company that sells something

卖家, 销售者

卖家, 销售者

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catalog
catalog
[名词]

a pamphlet that lists all the items that people can buy

目录

目录

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price tag
price tag
[名词]

a label on an item that shows how much it costs

价格标签, 标价

价格标签, 标价

Ex: She glanced at the price tag and was surprised by how expensive the dress was. 
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distribution channel

a way through which a company delivers its products to the customers

分销渠道, 分销途径

分销渠道, 分销途径

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advertising
advertising
[名词]

a paid announcement that draws public attention to a product or service

广告, 宣传

广告, 宣传

Ex: The company invested heavily in advertising to boost brand awareness. 
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promotion
promotion
[名词]

the activity of drawing public attention to a service or product in order to help it sell more

促销,  广告

促销, 广告

Ex: The store is running a promotion this weekend, offering discounts on selected items. 
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e-commerce
e-commerce
[名词]

business exchanges that are done online

电子商务

电子商务

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cut
cut
[名词]

a share in something monetary

份额, 分成

份额, 分成

Ex: The producer received a significant cut of the film's profits for their role in financing and overseeing the project. 
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portfolio
portfolio
[名词]

the complete range of products or services offered by a company or organization

投资组合, 产品系列

投资组合, 产品系列

Ex: The company expanded its portfolio to include renewable energy solutions. 
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digital marketing

all the efforts by which products and services are promoted and sold using the internet and online methods

数字营销, 网络营销

数字营销, 网络营销

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public image
public image
[名词]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

公众形象, 公众认知

公众形象, 公众认知

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product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

产品植入, 嵌入式广告

产品植入, 嵌入式广告

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
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