雅思词汇（学术） - Marketing

someone who buys and uses services or goods

消费者, 女性消费者

to require a particular amount of money

花费

the process of either bringing a new product from concept to market release or renewing an existing product

产品开发, 商品开发

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

数字的, 数位的

the process of supplying shops and other businesses with products to be sold

分配, 配送

the person who buys a product for personal use

最终用户, 终端用户

the conception of a person, organization, product, etc. that is presented to the public

形象, 图像

the name or trademark of a company that produces music records

标签, 唱片公司

to start an organized activity or operation

启动, 发起

the act of gathering information about what people need or buy the most and why

市场研究, 市场调研

connected to other computer networks through the Internet

在线, 连接到互联网的

the process or business of packing goods for storage, transport, or sale

包装, 打包

something that is created or grown for sale

产品, 商品

the process of presenting a favorable public image of a person, firm, or institution

公共关系

recorded officially on a list

注册的, 登记的

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

赞助商, 赞助者

a name or design that exclusively belongs to a particular company or its products

商标, 品牌

a person who wants to buy something, usually an expensive item

买家, 购物者

a person or company that sells something

卖家, 销售员

a pamphlet that lists all the items that people can buy

目录, 手册

a label on an item that shows how much it costs

价格标签, 标签价格

a way through which a company delivers its products to the customers

分销渠道, 配送渠道

a paid announcement that draws public attention to a product or service

广告, 宣传

the activity of drawing public attention to a service or product in order to help it sell more

促销, 推广

business exchanges that are done online

电子商务, 电子交易

a share in something monetary

份额, 切分

the range of products or services that a particular firm or organization offers to its customers

投资组合, 产品系列

all the efforts by which products and services are promoted and sold using the internet and online methods

数字营销, 网络营销

the general perception that the public have of a product, person, organization, etc. that may not be accurate

公众形象, 公共印象

the inclusion of a company's product in a movie or TV program as a form of paid promotion

产品植入, 产品置入