雅思词汇（学术） - Marketing

在这里，你将学习一些关于营销的英语单词，如“消费者”、“推出”、“目录”等，这些都是雅思考试所需要的。

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consumer

[名词]

someone who buys and uses services or goods

消费者, 顾客

Ex: Online reviews play a significant role in helping consumers make informed choices .在线评论在帮助**消费者**做出明智选择方面发挥着重要作用。

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to cost

[动词]

to require a particular amount of money

花费, 价值

Ex: Right now , the construction project is costing the company a substantial amount of money .目前，这个建设项目正在**花费**公司大量的资金。

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product development

[名词]

the process of either bringing a new product from concept to market release or renewing an existing product

产品开发, 产品研发

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digital

[形容词]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

数字的

Ex: The library offers a collection of digital books that can be borrowed online .图书馆提供了一系列可以在线借阅的**数字**书籍。

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distribution

[名词]

the process of supplying shops and other businesses with products to be sold

分销

Ex: The distribution center was located near major highways to facilitate quick deliveries .**分销**中心位于主要高速公路附近，以便于快速交货。

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end user

[名词]

the person who buys a product for personal use

终端用户, 消费者

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image

[名词]

the conception of a person, organization, product, etc. that is presented to the public

形象, 代表

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label

[名词]

the name or trademark of a company that produces music records

唱片公司, 音乐标签

Ex: The label’s marketing team helped boost the album ’s sales significantly .**唱片公司**的营销团队帮助大幅提升了专辑的销量。

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to launch

[动词]

to start an organized activity or operation

启动, 发起

Ex: He has launched several successful businesses in the past .他过去**创办**了几家成功的企业。

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market research

[名词]

the act of gathering information about what people need or buy the most and why

市场调研, 市场研究

Ex: The company 's decision to expand into new markets was informed by comprehensive market research, which highlighted emerging opportunities and potential challenges .公司决定拓展新市场的决策是基于全面的**市场调研**，该调研突出了新兴机遇和潜在挑战。

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online

[形容词]

connected to other computer networks through the Internet

在线, 连接的

Ex: This online dictionary helps me with unfamiliar words .这本**在线**词典帮助我查找不熟悉的单词。

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packaging

[名词]

the process or business of packing goods for storage, transport, or sale

包装, 打包

Ex: They invested in automated packaging systems to increase efficiency .他们投资于自动化**包装**系统以提高效率。

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product

[名词]

something that is created or grown for sale

产品, 商品

Ex: The tech startup launched its flagship product at the trade show last month .这家科技初创公司上个月在贸易展上推出了其旗舰**产品**。

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public relations

[名词]

the process of presenting a favorable public image of a person, firm, or institution

公共关系

Ex: They hired a public relations firm to help boost their presence in the media and attract more clients .他们聘请了一家**公共关系**公司来帮助提升他们在媒体中的存在感并吸引更多客户。

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registered

[形容词]

recorded officially on a list

注册的, 登记的

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sponsor

[名词]

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

赞助商, 赞助者

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trademark

[名词]

a name or design that exclusively belongs to a particular company or its products

商标, 注册商标

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buyer

[名词]

a person who wants to buy something, usually an expensive item

买家, 购买者

Ex: A buyer’s satisfaction is crucial for repeat business .**买家**的满意度对回头生意至关重要。

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seller

[名词]

a person or company that sells something

卖家, 销售者

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catalog

[名词]

a pamphlet that lists all the items that people can buy

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price tag

[名词]

a label on an item that shows how much it costs

价格标签, 标价

Ex: She hesitated to buy the item when she saw the high price tag attached to it .当她看到附在上面的高**价签**时，她犹豫要不要买这个物品。

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distribution channel

[名词]

a way through which a company delivers its products to the customers

分销渠道, 分销途径

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advertising

[名词]

a paid announcement that draws public attention to a product or service

广告, 宣传

Ex: Traditional advertising methods like TV and radio are still very effective for large brands .像电视和广播这样的传统**广告**方法对于大品牌来说仍然非常有效。

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promotion

[名词]

the activity of drawing public attention to a service or product in order to help it sell more

促销, 广告

Ex: The promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .**促销**活动以 catchy 口号和 eye-catching 视觉效果为特色，以吸引潜在客户。

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e-commerce

[名词]

business exchanges that are done online

电子商务

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cut

[名词]

a share in something monetary

份额, 分成

Ex: The investor was entitled to a generous cut of the company 's revenue as a return on their investment .投资者有权获得公司收入的丰厚**份额**作为其投资的回报。

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portfolio

[名词]

the range of products or services that a particular firm or organization offers to its customers

产品组合, 产品系列

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digital marketing

[名词]

all the efforts by which products and services are promoted and sold using the internet and online methods

数字营销, 网络营销

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public image

[名词]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

公众形象, 公众认知

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product placement

[名词]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

产品植入, 嵌入式广告

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .真人秀节目中出现了**产品植入**，参赛者穿着知名时尚品牌的服装和配饰，显著展示了品牌标志。

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雅思词汇（学术）

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雅思词汇（学术） - Marketing