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雅思词汇(学术) - 营销

在这里,你将学习一些关于营销的英语单词,如“消费者”、“推出”、“目录”等,这些都是雅思考试所需要的。

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Words for Academic IELTS
consumer
consumer
[名词]

someone who buys and uses services or goods

消费者, 顾客

消费者, 顾客

Ex: Online reviews play a significant role in helping consumers make informed choices. 
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to cost
to cost
[动词]

to require a particular amount of money

花费, 价值

花费, 价值

Ex: Right now, the construction project is costing the company a substantial amount of money. 
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product development

the process of either bringing a new product from concept to market release or renewing an existing product

产品开发, 产品研发

产品开发, 产品研发

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digital
digital
[形容词]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

数字的

数字的

Ex: Many artists create digital art using specialized software and tablets. 

许多艺术家使用专业软件和平板电脑创作数字艺术。

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distribution
distribution
[名词]

the process of supplying shops and other businesses with products to be sold

分销

分销

Ex: The distribution center was located near major highways to facilitate quick deliveries. 
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end user
end user
[名词]

the person who buys a product for personal use

终端用户, 消费者

终端用户, 消费者

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image
image
[名词]

the general impression a person, organization, or product presents to the public

公众形象, 企业形象

公众形象, 企业形象

Ex: The athlete maintained an image of sportsmanship and fairness. 
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label
label
[名词]

the name or trademark of a company that produces music records

唱片公司, 音乐标签

唱片公司, 音乐标签

Ex: The label's marketing team helped boost the album's sales significantly. 
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to launch
to launch
[动词]

to start an organized activity or operation

启动, 发起

启动, 发起

Ex: He plans to launch a charity fundraiser to support local schools. 
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market research

the act of gathering information about what people need or buy the most and why

市场调研, 市场研究

市场调研, 市场研究

Ex: Market research revealed that there was a gap in the market for eco-friendly alternatives, prompting the company to develop sustainable packaging. 

市场调研揭示了市场对环保替代品的需求缺口,促使公司开发可持续包装。

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online
online
[形容词]

connected to other computer networks through the Internet

在线, 连接的

在线, 连接的

Ex: The online banking system is convenient and secure. 

在线银行系统方便又安全。

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packaging
packaging
[名词]

the process or business of packing goods for storage, transport, or sale

包装, 打包

包装, 打包

Ex: He works in the packaging industry, designing labels and boxes. 

他在包装行业工作,设计标签和盒子。

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product
product
[名词]

something that is created or grown for sale

产品, 商品

产品, 商品

Ex: The tech startup launched its flagship product at the trade show last month. 
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public relations

the process of presenting a favorable public image of a person, firm, or institution

公共关系

公共关系

Ex: Effective public relations strategies can significantly improve a brand's image and customer trust. 
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registered
registered
[形容词]

recorded officially on a list

注册的, 登记的

注册的, 登记的

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sponsor
sponsor
[名词]

a person or organization that finances a television, radio, or online program in return for advertising or publicity

赞助商

赞助商

Ex: The television show lost a major sponsor last year. 
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trademark
trademark
[名词]

a name or design that exclusively belongs to a particular company or its products

商标, 注册商标

商标, 注册商标

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buyer
buyer
[名词]

a person who wants to buy something, usually an expensive item

买家, 购买者

买家, 购买者

Ex: A buyer's satisfaction is crucial for repeat business. 
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seller
seller
[名词]

a person or organization that sells something

卖方,  卖家

卖方, 卖家

Ex: Emma contacted the seller to ask when her package would arrive. 
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catalog
catalog
[名词]

a pamphlet that lists all the items that people can buy

目录

目录

Ex: The store mailed its holiday catalog to customers. 
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price tag
price tag
[名词]

a label on an item that shows how much it costs

价格标签, 标价

价格标签, 标价

Ex: The price tag on the new television showed a significant discount, making it a good deal. 

新电视上的价格标签显示了很大的折扣,使它成为一笔好交易。

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distribution channel

a way through which a company delivers its products to the customers

分销渠道, 分销途径

分销渠道, 分销途径

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advertising
advertising
[名词]

a paid announcement that draws public attention to a product or service

广告, 宣传

广告, 宣传

Ex: Traditional advertising methods like TV and radio are still very effective for large brands. 
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promotion
promotion
[名词]

the activity of drawing public attention to a service or product in order to help it sell more

促销,  广告

促销, 广告

Ex: The promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers. 
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e-commerce
e-commerce
[名词]

business exchanges that are done online

电子商务

电子商务

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cut
cut
[名词]

a share in something monetary

份额, 分成

份额, 分成

Ex: The investor was entitled to a generous cut of the company's revenue as a return on their investment. 
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portfolio
portfolio
[名词]

the complete range of products, services, brands, or businesses offered or owned by a company

产品组合,  业务组合

产品组合, 业务组合

Ex: The acquisition added several new brands to its portfolio. 
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digital marketing

all the efforts by which products and services are promoted and sold using the internet and online methods

数字营销, 网络营销

数字营销, 网络营销

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public image
public image
[名词]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

公众形象, 公众认知

公众形象, 公众认知

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product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

产品植入, 嵌入式广告

产品植入, 嵌入式广告

Ex: In the popular TV show, product placement was evident as characters frequently used and mentioned a particular brand of smartphones. 

在这部受欢迎的电视节目中,产品植入很明显,因为角色们频繁使用并提到了一特定品牌的智能手机。

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