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Vocabulário para IELTS (Acadêmico) - Marketing

Aqui você aprenderá algumas palavras em inglês sobre marketing, como "consumidor", "lançamento", "catálogo", etc., que são necessárias para o exame IELTS.

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Words for Academic IELTS
consumer
consumer
[substantivo]

someone who buys and uses services or goods

consumidor, cliente

consumidor, cliente

Ex: The new smartphone model received positive reviews from consumers. 
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to cost
to cost
[verbo]

to require a particular amount of money

custar, valer

custar, valer

Ex: Last year, the home renovation cost them a significant portion of their savings. 
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product development
product development
[substantivo]

the process of either bringing a new product from concept to market release or renewing an existing product

desenvolvimento de produtos, criação de produtos

desenvolvimento de produtos, criação de produtos

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digital
digital
[adjetivo]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digital

digital

Ex: The library offers a collection of digital books that can be borrowed online. 

A biblioteca oferece uma coleção de livros digitais que podem ser emprestados online.

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distribution
distribution
[substantivo]

the process of supplying shops and other businesses with products to be sold

distribuição

distribuição

Ex: The distribution of vaccines was a major logistical challenge during the pandemic. 
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end user
end user
[substantivo]

the person who buys a product for personal use

usuário final, consumidor

usuário final, consumidor

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image
image
[substantivo]

the general impression a person, organization, or product presents to the public

imagem pública, imagem corporativa

imagem pública, imagem corporativa

Ex: Celebrities often manage their image carefully. 
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label
label
[substantivo]

the name or trademark of a company that produces music records

selo, gravadora

selo, gravadora

Ex: The label promotes a variety of music genres, from pop to jazz. 
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to launch
to launch
[verbo]

to start an organized activity or operation

lançar, iniciar

lançar, iniciar

Ex: The organization launched a new program for young entrepreneurs. 
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market research
market research
[substantivo]

the act of gathering information about what people need or buy the most and why

pesquisa de mercado, estudo de mercado

pesquisa de mercado, estudo de mercado

Ex: The company's decision to expand into new markets was informed by comprehensive market research, which highlighted emerging opportunities and potential challenges. 

A decisão da empresa de se expandir para novos mercados foi baseada em uma pesquisa de mercado abrangente, que destacou oportunidades emergentes e desafios potenciais.

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online
online
[adjetivo]

connected to other computer networks through the Internet

online, conectado

online, conectado

Ex: This online dictionary helps me with unfamiliar words. 

Este dicionário online me ajuda com palavras desconhecidas.

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packaging
packaging
[substantivo]

the process or business of packing goods for storage, transport, or sale

embalagem, empacotamento

embalagem, empacotamento

Ex: They invested in automated packaging systems to increase efficiency. 
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product
product
[substantivo]

something that is created or grown for sale

produto, artigo

produto, artigo

Ex: Farmers in the region grow a variety of agricultural products, including fruits and vegetables. 
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public relations
public relations
[substantivo]

the process of presenting a favorable public image of a person, firm, or institution

relações públicas

relações públicas

Ex: They hired a public relations firm to help boost their presence in the media and attract more clients. 
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registered
registered
[adjetivo]

recorded officially on a list

registrado, inscrito

registrado, inscrito

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sponsor
sponsor
[substantivo]

a person or organization that finances a television, radio, or online program in return for advertising or publicity

patrocinador

patrocinador

Ex: The producers are searching for a new sponsor to finance the show. 
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trademark
trademark
[substantivo]

a name or design that exclusively belongs to a particular company or its products

marca registrada, marca comercial

marca registrada, marca comercial

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buyer
buyer
[substantivo]

a person who wants to buy something, usually an expensive item

comprador, adquirente

comprador, adquirente

Ex: Online buyers often leave reviews about their purchases. 
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seller
seller
[substantivo]

a person or organization that sells something

vendedor,  vendedora

vendedor, vendedora

Ex: The company is one of the country's largest sellers of home appliances. 
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catalog
catalog
[substantivo]

a pamphlet that lists all the items that people can buy

catálogo

catálogo

Ex: I found the lamp in a home decor catalog. 
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price tag
price tag
[substantivo]

a label on an item that shows how much it costs

etiqueta de preço, preço marcado

etiqueta de preço, preço marcado

Ex: She hesitated to buy the item when she saw the high price tag attached to it. 

Ela hesitou em comprar o item quando viu a etiqueta de preço alta nele.

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distribution channel

a way through which a company delivers its products to the customers

canal de distribuição, via de distribuição

canal de distribuição, via de distribuição

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advertising
advertising
[substantivo]

a paid announcement that draws public attention to a product or service

publicidade, anúncio

publicidade, anúncio

Ex: Social media advertising has become an essential tool for modern businesses. 
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promotion
promotion
[substantivo]

the activity of drawing public attention to a service or product in order to help it sell more

promoção,  publicidade

promoção, publicidade

Ex: She took advantage of the promotion to upgrade her airline ticket to first class at a discounted rate. 
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e-commerce
e-commerce
[substantivo]

business exchanges that are done online

comércio eletrônico

comércio eletrônico

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cut
cut
[substantivo]

a share in something monetary

parte, porção

parte, porção

Ex: The company's employees were awarded a bonus as a cut of the company's profits for the successful fiscal year. 
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portfolio
portfolio
[substantivo]

the complete range of products, services, brands, or businesses offered or owned by a company

portefólio,  carteira

portefólio, carteira

Ex: The new model strengthens the manufacturer's electric vehicle portfolio. 
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digital marketing
digital marketing
[substantivo]

all the efforts by which products and services are promoted and sold using the internet and online methods

marketing digital, mercado digital

marketing digital, mercado digital

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public image
public image
[substantivo]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

imagem pública, percepção pública

imagem pública, percepção pública

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product placement
product placement
[substantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

colocação de produto, publicidade integrada

colocação de produto, publicidade integrada

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label, prominently displaying the brand's logo. 

O reality show apresentou colocação de produtos onde os concorrentes usavam roupas e acessórios de uma conhecida marca de moda, exibindo proeminentemente o logotipo da marca.

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