Ordförråd för IELTS (Akademisk) - Marketing

someone who buys and uses services or goods

konsument, kvinnlig konsument

to require a particular amount of money

kosta

the process of either bringing a new product from concept to market release or renewing an existing product

produktutveckling, utveckling av produkter

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digital, numerisk

the process of supplying shops and other businesses with products to be sold

distribution, fördelning

the person who buys a product for personal use

slutanvändare, slutkonsument

the conception of a person, organization, product, etc. that is presented to the public

bild, image

the name or trademark of a company that produces music records

label, skivbolag

to start an organized activity or operation

lansera, påbörja

the act of gathering information about what people need or buy the most and why

marknadsundersökning, marknadsforskning

connected to other computer networks through the Internet

online, uppkopplad online

the process of putting a product in a container or covering in order to be sold

förpackning, packetering

something that is created or grown for sale

produkt, vara

the process of presenting a favorable public image of a person, firm, or institution

public relations

recorded officially on a list

registrerad, inbjuden

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

sponsor, stödjare

a name or design that exclusively belongs to a particular company or its products

varumärke, registrerat märke

a person who wants to buy something, usually an expensive item

köpare, inköpare

a person or company that sells something

säljare, säljerska

a pamphlet that lists all the items that people can buy

katalog, broschyr

a label on an item that shows how much it costs

prislapp, prisetikett

a way through which a company delivers its products to the customers

distributionskanal, distributionsnät

a paid announcement that draws public attention to a product or service

annonsering, reklam

the activity of drawing public attention to a service or product in order to help it sell more

kampanj, erbjudande

business exchanges that are done online

e-handel, elektronisk handel

a share in something monetary

andel, del

the range of products or services that a particular firm or organization offers to its customers

portfölj, produktutbud

all the efforts by which products and services are promoted and sold using the internet and online methods

digital marknadsföring, online marknadsföring

the general perception that the public have of a product, person, organization, etc. that may not be accurate

offentlig bild, allmän uppfattning

the inclusion of a company's product in a movie or TV program as a form of paid promotion

produktplacering, produkten placera