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Ordförråd för IELTS (Akademisk) - Marknadsföring

Här kommer du att lära dig några engelska ord om marknadsföring, såsom "konsument", "lansering", "katalog", etc., som behövs för IELTS-provet.

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Words for Academic IELTS
consumer
consumer
[Substantiv]

someone who buys and uses services or goods

konsument, kund

konsument, kund

Ex: As a consumer, she prefers products that are environmentally friendly. 
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to cost
to cost
[Verb]

to require a particular amount of money

kosta, gå på

kosta, gå på

Ex: How much does this jacket cost? 
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product development

the process of either bringing a new product from concept to market release or renewing an existing product

produktutveckling, produktskapande

produktutveckling, produktskapande

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digital
digital
[adjektiv]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digital

digital

Ex: The digital clock on the wall shows both the time and date. 

Den digitala klockan på väggen visar både tid och datum.

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distribution
distribution
[Substantiv]

the process of supplying shops and other businesses with products to be sold

distribution

distribution

Ex: The company improved its distribution network to help products reach stores faster. 
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end user
end user
[Substantiv]

the person who buys a product for personal use

slutanvändare, konsument

slutanvändare, konsument

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image
image
[Substantiv]

the general impression a person, organization, or product presents to the public

offentligt image, företagsimage

offentligt image, företagsimage

Ex: The scandal damaged the brand's image. 
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label
label
[Substantiv]

the name or trademark of a company that produces music records

skivbolag, musikmärke

skivbolag, musikmärke

Ex: The band signed with an independent record label. 
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to launch
to launch
[Verb]

to start an organized activity or operation

lansera, starta

lansera, starta

Ex: He has launched several successful businesses in the past. 
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market research
market research
[Substantiv]

the act of gathering information about what people need or buy the most and why

marknadsundersökning, marknadsstudie

marknadsundersökning, marknadsstudie

Ex: Market research indicated a shift in consumer behavior towards online shopping, prompting retailers to invest more in their e-commerce platforms. 

Marknadsundersökningar indikerade en förändring i konsumenternas beteende mot online-shopping, vilket fick återförsäljare att investera mer i sina e-handelsplattformar.

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online
online
[adjektiv]

connected to other computer networks through the Internet

online, ansluten

online, ansluten

Ex: The school provides online resources for students. 

Skolan tillhandahåller online-resurser för eleverna.

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packaging
packaging
[Substantiv]

the process or business of packing goods for storage, transport, or sale

förpackning, packning

förpackning, packning

Ex: They focus on eco-friendly packaging to reduce waste. 
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product
product
[Substantiv]

something that is created or grown for sale

produkt, artikel

produkt, artikel

Ex: The company launched a new product last month. 
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public relations
public relations
[Substantiv]

the process of presenting a favorable public image of a person, firm, or institution

PR

PR

Ex: In times of crisis, strong public relations skills are essential for maintaining the company's reputation. 
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registered
registered
[adjektiv]

recorded officially on a list

registrerad, inskriven

registrerad, inskriven

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sponsor
sponsor
[Substantiv]

a person or organization that finances a television, radio, or online program in return for advertising or publicity

sponsor

sponsor

Ex: A car company became the official sponsor of the online series. 
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trademark
trademark
[Substantiv]

a name or design that exclusively belongs to a particular company or its products

varumärke, handelsmärke

varumärke, handelsmärke

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buyer
buyer
[Substantiv]

a person who wants to buy something, usually an expensive item

köpare, förvärvare

köpare, förvärvare

Ex: The seller accepted an offer from a local buyer. 
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seller
seller
[Substantiv]

a person or organization that sells something

säljare,  försäljare

säljare, försäljare

Ex: The website allows buyers to leave reviews for sellers. 
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catalog
catalog
[Substantiv]

a pamphlet that lists all the items that people can buy

katalog

katalog

Ex: The catalog includes prices and pictures of every product. 
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price tag
price tag
[Substantiv]

a label on an item that shows how much it costs

prislapp, utpris

prislapp, utpris

Ex: The price tag on the vintage collectible indicated its value had increased over the years. 

Prislappen på den vintage samlarobjekten indikerade att dess värde hade ökat under åren.

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distribution channel

a way through which a company delivers its products to the customers

distributionskanal, distributionsväg

distributionskanal, distributionsväg

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advertising
advertising
[Substantiv]

a paid announcement that draws public attention to a product or service

reklam, annons

reklam, annons

Ex: Online advertising helped the company reach younger customers. 
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promotion
promotion
[Substantiv]

the activity of drawing public attention to a service or product in order to help it sell more

kampanj,  reklam

kampanj, reklam

Ex: The company spent heavily on the promotion of its new product. 
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e-commerce
e-commerce
[Substantiv]

business exchanges that are done online

e-handel

e-handel

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cut
cut
[Substantiv]

a share in something monetary

andel, portion

andel, portion

Ex: The producer received a significant cut of the film's profits. 
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portfolio
portfolio
[Substantiv]

the complete range of products, services, brands, or businesses offered or owned by a company

portfölj,  sortiment

portfölj, sortiment

Ex: The firm offers a broad portfolio of financial services. 
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digital marketing
digital marketing
[Substantiv]

all the efforts by which products and services are promoted and sold using the internet and online methods

digital marknadsföring, online marknadsföring

digital marknadsföring, online marknadsföring

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public image
public image
[Substantiv]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

offentlig image, allmän uppfattning

offentlig image, allmän uppfattning

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product placement
product placement
[Substantiv]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

produktplacering, integrerad reklam

produktplacering, integrerad reklam

Ex: Video games often use product placement by incorporating real-world brands into the game's environment, such as billboards and in-game items. 

Videospel använder ofta produktplacering genom att införliva verkliga varumärken i spelets miljö, såsom reklamtavlor och föremål i spelet.

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