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Ordförråd för IELTS (Akademisk) - Marketing

Här får du lära dig några engelska ord om marknadsföring, som "konsument", "lansering", "katalog" etc. som behövs för IELTS-provet.

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Words for Academic IELTS
consumer
[Substantiv]

someone who buys and uses services or goods

konsument, förbrukare

konsument, förbrukare

Ex: Online reviews play a significant role in consumers make informed choices .
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to cost
[Verb]

to require a particular amount of money

kosta, kosta (som verb)

kosta, kosta (som verb)

Ex: Right now , the construction project costing the company a substantial amount of money .
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the process of either bringing a new product from concept to market release or renewing an existing product

produktutveckling, produktutvecklingsprocess

produktutveckling, produktutvecklingsprocess

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digital
[adjektiv]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digital, dataledning

digital, dataledning

Ex: The library offers a collection digital books that can be borrowed online .
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distribution
[Substantiv]

the process of supplying shops and other businesses with products to be sold

distribution, försörjning

distribution, försörjning

Ex: distribution center was located near major highways to facilitate quick deliveries .
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end user
[Substantiv]

the person who buys a product for personal use

slutkund, avnämare

slutkund, avnämare

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image
[Substantiv]

the conception of a person, organization, product, etc. that is presented to the public

bild, image

bild, image

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label
[Substantiv]

the name or trademark of a company that produces music records

musiklabel, skivbolag

musiklabel, skivbolag

Ex: label’s marketing team helped boost the album ’s sales significantly .
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to launch
[Verb]

to start an organized activity or operation

starta, inleda

starta, inleda

Ex: He launched several successful businesses in the past .
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market research
[Substantiv]

the act of gathering information about what people need or buy the most and why

marknadsundersökning, marknadsanalys

marknadsundersökning, marknadsanalys

Ex: The company 's decision to expand into new markets was informed by market research, which highlighted emerging opportunities and potential challenges .
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online
[adjektiv]

connected to other computer networks through the Internet

online, uppkopplad

online, uppkopplad

Ex: online dictionary helps me with unfamiliar words .
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packaging
[Substantiv]

the process or business of packing goods for storage, transport, or sale

förpackning, packetering

förpackning, packetering

Ex: They invested in packaging systems to increase efficiency .
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product
[Substantiv]

something that is created or grown for sale

produkt, vara

produkt, vara

Ex: The tech startup launched its product at the trade show last month .
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public relations
[Substantiv]

the process of presenting a favorable public image of a person, firm, or institution

public relations, PR

public relations, PR

Ex: They hired public relations firm to help boost their presence in the media and attract more clients .
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registered
[adjektiv]

recorded officially on a list

registrerad, inregistrerad

registrerad, inregistrerad

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sponsor
[Substantiv]

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

sponsor, annonsör

sponsor, annonsör

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trademark
[Substantiv]

a name or design that exclusively belongs to a particular company or its products

varumärke, registrerat varumärke

varumärke, registrerat varumärke

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buyer
[Substantiv]

a person who wants to buy something, usually an expensive item

köpare, inköpare

köpare, inköpare

Ex: buyer’s satisfaction is crucial for repeat business .
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seller
[Substantiv]

a person or company that sells something

säljare, försäljare

säljare, försäljare

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catalog
[Substantiv]

a pamphlet that lists all the items that people can buy

katalog, broschyr

katalog, broschyr

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price tag
[Substantiv]

a label on an item that shows how much it costs

prislapp, prisetikett

prislapp, prisetikett

Ex: She hesitated to buy the item when she saw the price tag attached to it .
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a way through which a company delivers its products to the customers

distributionskanal, försäljningskanal

distributionskanal, försäljningskanal

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advertising
[Substantiv]

a paid announcement that draws public attention to a product or service

reklam, annonsering

reklam, annonsering

Ex: advertising methods like TV and radio are still very effective for large brands .
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promotion
[Substantiv]

the activity of drawing public attention to a service or product in order to help it sell more

kampanj, marknadsföring

kampanj, marknadsföring

Ex: promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .
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e-commerce
[Substantiv]

business exchanges that are done online

e-handel, elektronisk handel

e-handel, elektronisk handel

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cut
[Substantiv]

a share in something monetary

andel, del

andel, del

Ex: The investor was entitled to a cut of the company 's revenue as a return on their investment .
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portfolio
[Substantiv]

the range of products or services that a particular firm or organization offers to its customers

portfölj, produktportfölj

portfölj, produktportfölj

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digital marketing
[Substantiv]

all the efforts by which products and services are promoted and sold using the internet and online methods

digital marknadsföring, digitalt marknadsföringsarbete

digital marknadsföring, digitalt marknadsföringsarbete

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public image
[Substantiv]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

offentlig bild, allmän uppfattning

offentlig bild, allmän uppfattning

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product placement
[Substantiv]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

produktplacering, varumärkesplacering

produktplacering, varumärkesplacering

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
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