Wortschatz für IELTS (Akademisch) - Marketing

someone who buys and uses services or goods

Verbraucher(in)

to require a particular amount of money

kosten

the process of either bringing a new product from concept to market release or renewing an existing product

Produktentwicklung

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digital

the process of supplying shops and other businesses with products to be sold

Verteilung

the person who buys a product for personal use

Endverbraucher(in)

the conception of a person, organization, product, etc. that is presented to the public

Image

the name or trademark of a company that produces music records

Schallplattenfirma

to start an organized activity or operation

einführen

the act of gathering information about what people need or buy the most and why

Marktforschung

connected to other computer networks through the Internet

online

the process or business of packing goods for storage, transport, or sale

Verpackung

something that is created or grown for sale

Produkt

the process of presenting a favorable public image of a person, firm, or institution

Öffentlichkeitsarbeit

recorded officially on a list

registriert

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

Sponsor(in)

a name or design that exclusively belongs to a particular company or its products

Markenzeichen

a person who wants to buy something, usually an expensive item

Käufer(in)

a person or company that sells something

Verkäufer(in)

a pamphlet that lists all the items that people can buy

Katalog

a label on an item that shows how much it costs

Preisschild

a way through which a company delivers its products to the customers

Vertriebskanal

a paid announcement that draws public attention to a product or service

Werbung

the activity of drawing public attention to a service or product in order to help it sell more

Werbekampagne

business exchanges that are done online

E-Commerce

a share in something monetary

Anteil, Teil

the range of products or services that a particular firm or organization offers to its customers

Portfolio

all the efforts by which products and services are promoted and sold using the internet and online methods

digitales Marketing

the general perception that the public have of a product, person, organization, etc. that may not be accurate

Außenwirkung

the inclusion of a company's product in a movie or TV program as a form of paid promotion

Produktplatzierung