IELTS를 위한 어휘 (학문적) - Marketing

someone who buys and uses services or goods

소비자, 여성 소비자

to require a particular amount of money

비용이 들다

the process of either bringing a new product from concept to market release or renewing an existing product

제품 개발, 상품 개발

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

디지털, 숫자형

the process of supplying shops and other businesses with products to be sold

유통, 배급

the person who buys a product for personal use

최종 사용자, 종단 사용자

the conception of a person, organization, product, etc. that is presented to the public

이미지, 형상

the name or trademark of a company that produces music records

레이블, 음반사

to start an organized activity or operation

시작하다, 출시하다

the act of gathering information about what people need or buy the most and why

시장 조사, 마켓 리서치

connected to other computer networks through the Internet

온라인, 인터넷에 연결된

the process or business of packing goods for storage, transport, or sale

포장, 패키징

something that is created or grown for sale

제품, 상품

the process of presenting a favorable public image of a person, firm, or institution

홍보

recorded officially on a list

등록된, 기록된

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

스폰서, 후원자

a name or design that exclusively belongs to a particular company or its products

상표, 상호

a person who wants to buy something, usually an expensive item

구매자, 바이어

a person or company that sells something

판매자, 판매 여성

a pamphlet that lists all the items that people can buy

카탈로그, 소책자

a label on an item that shows how much it costs

가격 태그, 가격 라벨

a way through which a company delivers its products to the customers

유통 채널, 유통 네트워크

a paid announcement that draws public attention to a product or service

광고, 홍보

the activity of drawing public attention to a service or product in order to help it sell more

홍보, 프로모션

business exchanges that are done online

전자상거래, e-커머스

a share in something monetary

몫, 부분

the range of products or services that a particular firm or organization offers to its customers

포트폴리오, 제품군

all the efforts by which products and services are promoted and sold using the internet and online methods

디지털 마케팅, 온라인 마케팅

the general perception that the public have of a product, person, organization, etc. that may not be accurate

공공 이미지, 대중 인식

the inclusion of a company's product in a movie or TV program as a form of paid promotion

제품 배치, 제품 배치하기