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IELTS için Sözcükler (Akademik) - Pazarlama

Burada IELTS sınavı için gerekli olan "tüketici", "lansman", "katalog" vb. gibi pazarlamayla ilgili bazı İngilizce kelimeleri öğreneceksiniz.

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Öğrenmeye başla
Words for Academic IELTS
consumer
[isim]

someone who buys and uses services or goods

tüketici

tüketici

Ex: Online reviews play a significant role in consumers make informed choices .
to cost
[fiil]

to require a particular amount of money

maliyet, tutmak

maliyet, tutmak

Ex: Right now , the construction project costing the company a substantial amount of money .

the process of either bringing a new product from concept to market release or renewing an existing product

ürün geliştirme

ürün geliştirme

digital
[sıfat]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

dijital

dijital

Ex: The library offers a collection digital books that can be borrowed online .

the process of supplying shops and other businesses with products to be sold

dağılım

dağılım

Ex: distribution center was located near major highways to facilitate quick deliveries .
end user
[isim]

the person who buys a product for personal use

son kullanıcı

son kullanıcı

image
[isim]

the conception of a person, organization, product, etc. that is presented to the public

imaj, izlenim

imaj, izlenim

label
[isim]

the name or trademark of a company that produces music records

müzik yapım şirketi

müzik yapım şirketi

Ex: label’s marketing team helped boost the album ’s sales significantly .
to launch
[fiil]

to start an organized activity or operation

başlatmak

başlatmak

Ex: He launched several successful businesses in the past .

the act of gathering information about what people need or buy the most and why

piyasa araştırması

piyasa araştırması

Ex: The company 's decision to expand into new markets was informed by market research, which highlighted emerging opportunities and potential challenges .
online
[sıfat]

connected to other computer networks through the Internet

online

online

Ex: online dictionary helps me with unfamiliar words .
packaging
[isim]

the process or business of packing goods for storage, transport, or sale

paketleme, ambalaj

paketleme, ambalaj

Ex: They invested in packaging systems to increase efficiency .
product
[isim]

something that is created or grown for sale

ürün

ürün

Ex: The tech startup launched its product at the trade show last month .

the process of presenting a favorable public image of a person, firm, or institution

halkla ilişkiler

halkla ilişkiler

Ex: They hired public relations firm to help boost their presence in the media and attract more clients .
registered
[sıfat]

recorded officially on a list

kayıtlı

kayıtlı

sponsor
[isim]

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

mali sponsor

mali sponsor

trademark
[isim]

a name or design that exclusively belongs to a particular company or its products

tescilli marka

tescilli marka

buyer
[isim]

a person who wants to buy something, usually an expensive item

alıcı

alıcı

Ex: buyer’s satisfaction is crucial for repeat business .
seller
[isim]

a person or company that sells something

satıcı

satıcı

catalog
[isim]

a pamphlet that lists all the items that people can buy

katalog

katalog

price tag
[isim]

a label on an item that shows how much it costs

fiyat etiketi

fiyat etiketi

Ex: She hesitated to buy the item when she saw the price tag attached to it .

a way through which a company delivers its products to the customers

dağıtım kanalı

dağıtım kanalı

a paid announcement that draws public attention to a product or service

reklam

reklam

Ex: advertising methods like TV and radio are still very effective for large brands .
promotion
[isim]

the activity of drawing public attention to a service or product in order to help it sell more

promosyon

promosyon

Ex: promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .

business exchanges that are done online

elektronik ticaret

elektronik ticaret

cut
[isim]

a share in something monetary

kısım, pay

kısım, pay

Ex: The investor was entitled to a cut of the company 's revenue as a return on their investment .
portfolio
[isim]

the range of products or services that a particular firm or organization offers to its customers

ürün koleksiyonu

ürün koleksiyonu

all the efforts by which products and services are promoted and sold using the internet and online methods

dijital pazarlama

dijital pazarlama

the general perception that the public have of a product, person, organization, etc. that may not be accurate

genel görüntü

genel görüntü

the inclusion of a company's product in a movie or TV program as a form of paid promotion

ürün yerleştirme

ürün yerleştirme

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
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