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IELTS için Sözcükler (Akademik) - Pazarlama

Burada, IELTS sınavı için gerekli olan "tüketici", "lansman", "katalog" gibi pazarlama ile ilgili bazı İngilizce kelimeler öğreneceksiniz.

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Öğrenmeye başla
Words for Academic IELTS
consumer
consumer
[isim]

someone who buys and uses services or goods

tüketici

tüketici

Ex: Consumers have the power to influence market trends through their purchasing decisions. 
to cost
to cost
[fiil]

to require a particular amount of money

mâl olmak, fiyatı olmak

mâl olmak, fiyatı olmak

Ex: The concert tickets cost more than I expected, but the experience was worth it. 
product development

the process of either bringing a new product from concept to market release or renewing an existing product

ürün geliştirme

ürün geliştirme

digital
digital
[sıfat]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

dijital

dijital

Ex: The digital clock on the wall shows both the time and date. 

Duvardaki dijital saat hem saati hem de tarihi gösterir.

distribution

the process of supplying shops and other businesses with products to be sold

dağılım

dağılım

Ex: They outsourced the distribution of their goods to a third-party logistics provider. 
end user
end user
[isim]

the person who buys a product for personal use

son kullanıcı

son kullanıcı

image
image
[isim]

the general impression a person, organization, or product presents to the public

imaj, izlenim

imaj, izlenim

Ex: The brand cultivated an image of luxury and exclusivity. 
label
label
[isim]

the name or trademark of a company that produces music records

müzik yapım şirketi

müzik yapım şirketi

Ex: They launched their own label to have more control over their music. 
to launch
to launch
[fiil]

to start an organized activity or operation

başlatmak

başlatmak

Ex: He has launched several successful businesses in the past. 
market research

the act of gathering information about what people need or buy the most and why

piyasa araştırması

piyasa araştırması

Ex: Market research indicated a shift in consumer behavior towards online shopping, prompting retailers to invest more in their e-commerce platforms. 

Pazar araştırması, tüketicilerin çevrimiçi alışverişe yönelik davranışlarında bir değişiklik olduğunu gösterdi ve bu da perakendecileri e-ticaret platformlarına daha fazla yatırım yapmaya teşvik etti.

online
online
[sıfat]

connected to other computer networks through the Internet

online

online

Ex: The school provides online resources for students. 

Okul, öğrenciler için çevrimiçi kaynaklar sağlar.

packaging
packaging
[isim]

the process or business of packing goods for storage, transport, or sale

paketleme, ambalaj

paketleme, ambalaj

Ex: They focus on eco-friendly packaging to reduce waste. 
product
product
[isim]

something that is created or grown for sale

ürün

ürün

Ex: Consumers are increasingly demanding eco-friendly products. 
public relations

the process of presenting a favorable public image of a person, firm, or institution

halkla ilişkiler

halkla ilişkiler

Ex: In times of crisis, strong public relations skills are essential for maintaining the company's reputation. 
registered
registered
[sıfat]

recorded officially on a list

kayıtlı

kayıtlı

sponsor
sponsor
[isim]

a person or organization that finances a television, radio, or online program in return for advertising or publicity

mali sponsor

mali sponsor

Ex: A car company became the official sponsor of the online series. 
trademark
trademark
[isim]

a name or design that exclusively belongs to a particular company or its products

tescilli marka

tescilli marka

buyer
buyer
[isim]

a person who wants to buy something, usually an expensive item

alıcı

alıcı

Ex: The company is looking for a buyer for its old equipment. 
seller
seller
[isim]

a person or organization that sells something

satıcı

satıcı

Ex: The website allows buyers to leave reviews for sellers. 
catalog
catalog
[isim]

a pamphlet that lists all the items that people can buy

katalog

katalog

Ex: The catalog includes prices and pictures of every product. 
price tag
price tag
[isim]

a label on an item that shows how much it costs

fiyat etiketi

fiyat etiketi

Ex: The price tag on the vintage collectible indicated its value had increased over the years. 

Vintage koleksiyon parçası üzerindeki fiyat etiketi, değerinin yıllar içinde arttığını gösteriyordu.

distribution channel

a way through which a company delivers its products to the customers

dağıtım kanalı

dağıtım kanalı

advertising

a paid announcement that draws public attention to a product or service

reklam

reklam

Ex: The advertising on the website was too intrusive for many visitors. 
promotion
promotion
[isim]

the activity of drawing public attention to a service or product in order to help it sell more

promosyon

promosyon

Ex: The company invested heavily in online advertising as part of its promotion strategy for the new product launch. 
e-commerce

business exchanges that are done online

elektronik ticaret

elektronik ticaret

cut
cut
[isim]

a share in something monetary

pay, hisse

pay, hisse

Ex: The charity organization allocated a portion of its donations as a cut for administrative expenses and operational costs. 
portfolio
portfolio
[isim]

the complete range of products, services, brands, or businesses offered or owned by a company

ürün koleksiyonu

ürün koleksiyonu

Ex: The firm offers a broad portfolio of financial services. 
digital marketing

all the efforts by which products and services are promoted and sold using the internet and online methods

dijital pazarlama

dijital pazarlama

public image

the general perception that the public have of a product, person, organization, etc. that may not be accurate

genel görüntü

genel görüntü

product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

ürün yerleştirme

ürün yerleştirme

Ex: Video games often use product placement by incorporating real-world brands into the game's environment, such as billboards and in-game items. 

Video oyunlar, reklam panoları ve oyun içi öğeler gibi gerçek dünya markalarını oyunun ortamına dahil ederek sıklıkla ürün yerleştirme kullanır.

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