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Vocabular pentru IELTS (Academic) - Marketing

Aici veți învăța câteva cuvinte în limba engleză despre marketing, precum „consumer”, „lansare”, „catalog”, etc. care sunt necesare pentru examenul IELTS.

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Words for Academic IELTS
consumer
[substantiv]

someone who buys and uses services or goods

consumator, utilizator

consumator, utilizator

Ex: Online reviews play a significant role in consumers make informed choices .
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to cost
[verb]

to require a particular amount of money

a costa, costă

a costa, costă

Ex: Right now , the construction project costing the company a substantial amount of money .
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the process of either bringing a new product from concept to market release or renewing an existing product

dezvoltarea produsului, expansiunea produsului

dezvoltarea produsului, expansiunea produsului

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digital
[adjectiv]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digital, digitale

digital, digitale

Ex: The library offers a collection digital books that can be borrowed online .
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distribution
[substantiv]

the process of supplying shops and other businesses with products to be sold

distribuție, distribuirea

distribuție, distribuirea

Ex: distribution center was located near major highways to facilitate quick deliveries .
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end user
[substantiv]

the person who buys a product for personal use

utilizator final, consumator final

utilizator final, consumator final

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image
[substantiv]

the conception of a person, organization, product, etc. that is presented to the public

imagine, imagistică

imagine, imagistică

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label
[substantiv]

the name or trademark of a company that produces music records

eticheta, label

eticheta, label

Ex: label’s marketing team helped boost the album ’s sales significantly .
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to launch
[verb]

to start an organized activity or operation

lansa, iniția

lansa, iniția

Ex: He launched several successful businesses in the past .
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market research
[substantiv]

the act of gathering information about what people need or buy the most and why

cercetare de piață, studiu de piață

cercetare de piață, studiu de piață

Ex: The company 's decision to expand into new markets was informed by market research, which highlighted emerging opportunities and potential challenges .
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online
[adjectiv]

connected to other computer networks through the Internet

online, conectat la internet

online, conectat la internet

Ex: online dictionary helps me with unfamiliar words .
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packaging
[substantiv]

the process or business of packing goods for storage, transport, or sale

ambalare, împachetare

ambalare, împachetare

Ex: They invested in packaging systems to increase efficiency .
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product
[substantiv]

something that is created or grown for sale

produs, marfă

produs, marfă

Ex: The tech startup launched its product at the trade show last month .
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public relations
[substantiv]

the process of presenting a favorable public image of a person, firm, or institution

relații publice, comunicare publică

relații publice, comunicare publică

Ex: They hired public relations firm to help boost their presence in the media and attract more clients .
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registered
[adjectiv]

recorded officially on a list

înregistrat, înscris

înregistrat, înscris

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sponsor
[substantiv]

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

sponsor, finanțator

sponsor, finanțator

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trademark
[substantiv]

a name or design that exclusively belongs to a particular company or its products

marca înregistrată, sigla

marca înregistrată, sigla

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buyer
[substantiv]

a person who wants to buy something, usually an expensive item

cumpărător, achizitor

cumpărător, achizitor

Ex: buyer’s satisfaction is crucial for repeat business .
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seller
[substantiv]

a person or company that sells something

vânzător, cumpărător

vânzător, cumpărător

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catalog
[substantiv]

a pamphlet that lists all the items that people can buy

catalog, broșură de produse

catalog, broșură de produse

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price tag
[substantiv]

a label on an item that shows how much it costs

etichetă de preț, preț afișat

etichetă de preț, preț afișat

Ex: She hesitated to buy the item when she saw the price tag attached to it .
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a way through which a company delivers its products to the customers

canal de distribuție, canal de livrare

canal de distribuție, canal de livrare

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advertising
[substantiv]

a paid announcement that draws public attention to a product or service

publicitate, anunț plătit

publicitate, anunț plătit

Ex: advertising methods like TV and radio are still very effective for large brands .
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promotion
[substantiv]

the activity of drawing public attention to a service or product in order to help it sell more

promovare, promotie

promovare, promotie

Ex: promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .
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e-commerce
[substantiv]

business exchanges that are done online

comerț electronic, e-comerț

comerț electronic, e-comerț

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cut
[substantiv]

a share in something monetary

partea, cota

partea, cota

Ex: The investor was entitled to a cut of the company 's revenue as a return on their investment .
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portfolio
[substantiv]

the range of products or services that a particular firm or organization offers to its customers

portofoliu, gamă de produse

portofoliu, gamă de produse

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digital marketing
[substantiv]

all the efforts by which products and services are promoted and sold using the internet and online methods

marketing digital, promovare digitală

marketing digital, promovare digitală

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public image
[substantiv]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

imagine publică, reputatie publică

imagine publică, reputatie publică

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product placement
[substantiv]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

plasământ de produs, includere de produs

plasământ de produs, includere de produs

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
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