Словниковий Запас для IELTS (Академічний) - Marketing

someone who buys and uses services or goods

споживач

to require a particular amount of money

коштувати

the process of either bringing a new product from concept to market release or renewing an existing product

розробка продукту, продуктова розробка

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

цифровий

the process of supplying shops and other businesses with products to be sold

дистрибуція

the person who buys a product for personal use

кінцевий користувач, споживач

the conception of a person, organization, product, etc. that is presented to the public

імідж, образ

the name or trademark of a company that produces music records

лейбл, музичний лейбл

to start an organized activity or operation

запустити

the act of gathering information about what people need or buy the most and why

дослідження ринку

connected to other computer networks through the Internet

онлайн

the process of putting a product in a container or covering in order to be sold

упаковка, упакування

something that is created or grown for sale

продукт

the process of presenting a favorable public image of a person, firm, or institution

зв'язки з громадськістю

recorded officially on a list

зареєстрований, занесений

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

спонсор, меценат

a name or design that exclusively belongs to a particular company or its products

торгова марка, знак товарного виробу

a person who wants to buy something, usually an expensive item

покупатель

a person or company that sells something

продавець

a pamphlet that lists all the items that people can buy

каталог, буклет

a label on an item that shows how much it costs

цінник, цінова етикетка

a way through which a company delivers its products to the customers

канал розподілу, система розподілу

a paid announcement that draws public attention to a product or service

реклама, оголошення

the activity of drawing public attention to a service or product in order to help it sell more

просування, акція

business exchanges that are done online

електронна комерція, e-commerce

a share in something monetary

частка, доля

the range of products or services that a particular firm or organization offers to its customers

портфель, асортимент

all the efforts by which products and services are promoted and sold using the internet and online methods

цифровий маркетинг, інтернет-маркетинг

the general perception that the public have of a product, person, organization, etc. that may not be accurate

публічний імідж, громадське враження

the inclusion of a company's product in a movie or TV program as a form of paid promotion

продуктове розміщення, розміщення товару