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Woordenschat voor IELTS (Academisch) - Marketing

Hier leert u enkele Engelse woorden over marketing, zoals "consumer", "launch", "catalog", etc. die nodig zijn voor het IELTS-examen.

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Words for Academic IELTS
consumer
[zelfstandig naamwoord]

someone who buys and uses services or goods

consument, afnemer

consument, afnemer

Ex: Online reviews play a significant role in consumers make informed choices .
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to cost
[werkwoord]

to require a particular amount of money

kosten, prijs vragen

kosten, prijs vragen

Ex: Right now , the construction project costing the company a substantial amount of money .
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product development
[zelfstandig naamwoord]

the process of either bringing a new product from concept to market release or renewing an existing product

productontwikkeling, productontwikkelingstraject

productontwikkeling, productontwikkelingstraject

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digital
[bijvoeglijk naamwoord]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digitaal, digitale

digitaal, digitale

Ex: The library offers a collection digital books that can be borrowed online .
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distribution
[zelfstandig naamwoord]

the process of supplying shops and other businesses with products to be sold

distributie, verspreiding

distributie, verspreiding

Ex: distribution center was located near major highways to facilitate quick deliveries .
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end user
[zelfstandig naamwoord]

the person who buys a product for personal use

eindgebruiker, eindgebruikster

eindgebruiker, eindgebruikster

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image
[zelfstandig naamwoord]

the conception of a person, organization, product, etc. that is presented to the public

imago, beeld

imago, beeld

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label
[zelfstandig naamwoord]

the name or trademark of a company that produces music records

label, platenlabel

label, platenlabel

Ex: label’s marketing team helped boost the album ’s sales significantly .
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to launch
[werkwoord]

to start an organized activity or operation

lanceren, starten

lanceren, starten

Ex: He launched several successful businesses in the past .
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market research
[zelfstandig naamwoord]

the act of gathering information about what people need or buy the most and why

marktonderzoek, marktanalyse

marktonderzoek, marktanalyse

Ex: The company 's decision to expand into new markets was informed by market research, which highlighted emerging opportunities and potential challenges .
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online
[bijvoeglijk naamwoord]

connected to other computer networks through the Internet

online, op internet

online, op internet

Ex: online dictionary helps me with unfamiliar words .
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packaging
[zelfstandig naamwoord]

the process or business of packing goods for storage, transport, or sale

verpakking, verpakkingsproces

verpakking, verpakkingsproces

Ex: They invested in packaging systems to increase efficiency .
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product
[zelfstandig naamwoord]

something that is created or grown for sale

product, artikel

product, artikel

Ex: The tech startup launched its product at the trade show last month .
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public relations
[zelfstandig naamwoord]

the process of presenting a favorable public image of a person, firm, or institution

publieke relaties, voorlichting

publieke relaties, voorlichting

Ex: They hired public relations firm to help boost their presence in the media and attract more clients .
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registered
[bijvoeglijk naamwoord]

recorded officially on a list

geregistreerd, ingeschreven

geregistreerd, ingeschreven

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sponsor
[zelfstandig naamwoord]

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

sponsor, sponsoring

sponsor, sponsoring

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trademark
[zelfstandig naamwoord]

a name or design that exclusively belongs to a particular company or its products

merk, handelsmerk

merk, handelsmerk

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buyer
[zelfstandig naamwoord]

a person who wants to buy something, usually an expensive item

koper, aankoper

koper, aankoper

Ex: buyer’s satisfaction is crucial for repeat business .
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seller
[zelfstandig naamwoord]

a person or company that sells something

verkoper, verkopende partij

verkoper, verkopende partij

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catalog
[zelfstandig naamwoord]

a pamphlet that lists all the items that people can buy

catalogus, brochure

catalogus, brochure

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price tag
[zelfstandig naamwoord]

a label on an item that shows how much it costs

prijsetiket, prijslabel

prijsetiket, prijslabel

Ex: She hesitated to buy the item when she saw the price tag attached to it .
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distribution channel
[zelfstandig naamwoord]

a way through which a company delivers its products to the customers

distributiekanaal, distributiekanaal voor producten

distributiekanaal, distributiekanaal voor producten

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advertising
[zelfstandig naamwoord]

a paid announcement that draws public attention to a product or service

advertentie, reclame

advertentie, reclame

Ex: advertising methods like TV and radio are still very effective for large brands .
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promotion
[zelfstandig naamwoord]

the activity of drawing public attention to a service or product in order to help it sell more

promotie, reclame

promotie, reclame

Ex: promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .
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e-commerce
[zelfstandig naamwoord]

business exchanges that are done online

e-commerce, elektronische handel

e-commerce, elektronische handel

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cut
[zelfstandig naamwoord]

a share in something monetary

deel, percentage

deel, percentage

Ex: The investor was entitled to a cut of the company 's revenue as a return on their investment .
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portfolio
[zelfstandig naamwoord]

the range of products or services that a particular firm or organization offers to its customers

portfolio, productportfolio

portfolio, productportfolio

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digital marketing
[zelfstandig naamwoord]

all the efforts by which products and services are promoted and sold using the internet and online methods

digitale marketing, digitale reclame

digitale marketing, digitale reclame

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public image
[zelfstandig naamwoord]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

publieke imago, publieke perceptie

publieke imago, publieke perceptie

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product placement
[zelfstandig naamwoord]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

productplaatsing, productpositionering

productplaatsing, productpositionering

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
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