المفردات للاختبار IELTS (أكاديمي) - Marketing

someone who buys and uses services or goods

مستهلك, مستهلكة

to require a particular amount of money

يكلف

the process of either bringing a new product from concept to market release or renewing an existing product

تطوير المنتج, تنمية المنتج

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

رقمي, رقمي

the process of supplying shops and other businesses with products to be sold

توزيع, توزيع المنتجات

the person who buys a product for personal use

المستخدم النهائي, المستهلك النهائي

the conception of a person, organization, product, etc. that is presented to the public

صورة, سمعة

the name or trademark of a company that produces music records

علامة تجارية, شركة تسجيل

to start an organized activity or operation

إطلاق, بدء

the act of gathering information about what people need or buy the most and why

أبحاث السوق, دراسة السوق

connected to other computer networks through the Internet

متصل عبر الإنترنت, عبر الإنترنت

the process of putting a product in a container or covering in order to be sold

تغليف, عبوة

something that is created or grown for sale

منتج, سلعة

the process of presenting a favorable public image of a person, firm, or institution

العلاقات العامة

recorded officially on a list

مسجل, مدون

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

راعٍ, مموّل

a name or design that exclusively belongs to a particular company or its products

علامة تجارية, ماركة مسجلة

a person who wants to buy something, usually an expensive item

مشتري, مكتسب

a person or company that sells something

بائع, بائعة

a pamphlet that lists all the items that people can buy

كatalog, كتيب

a label on an item that shows how much it costs

بطاقة سعر, علامة سعر

a way through which a company delivers its products to the customers

قناة التوزيع, شبكة التوزيع

a paid announcement that draws public attention to a product or service

إعلان, دعاية

the activity of drawing public attention to a service or product in order to help it sell more

ترويج, حملة ترويجية

business exchanges that are done online

التجارة الإلكترونية, e-commerce

a share in something monetary

نسبة, حصة

the range of products or services that a particular firm or organization offers to its customers

محفظة, مجموعة المنتجات

all the efforts by which products and services are promoted and sold using the internet and online methods

التسويق الرقمي, تسويق عبر الإنترنت

the general perception that the public have of a product, person, organization, etc. that may not be accurate

الصورة العامة, الانطباع العام

the inclusion of a company's product in a movie or TV program as a form of paid promotion

وضع المنتج, إدراج المنتج