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واژگان آیلتس (آکادمیک) - بازاریابی

در اینجا با چند لغت انگلیسی در مورد بازاریابی مانند "مصرف کننده"، "راه اندازی"، "کاتالوگ" و غیره که برای آزمون آیلتس مورد نیاز است آشنا خواهید شد.

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مرور

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آزمون

شروع یادگیری
Words for Academic IELTS
consumer
[اسم]

someone who buys and uses services or goods

مصرف‌کننده

مصرف‌کننده

Ex: Online reviews play a significant role in consumers make informed choices .
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to cost
[فعل]

to require a particular amount of money

قیمت داشتن, هزینه داشتن

قیمت داشتن, هزینه داشتن

Ex: Right now , the construction project costing the company a substantial amount of money .
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the process of either bringing a new product from concept to market release or renewing an existing product

توسعه محصول

توسعه محصول

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digital
[صفت]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

دیجیتال, شماره‌ای

دیجیتال, شماره‌ای

Ex: The library offers a collection digital books that can be borrowed online .
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distribution
[اسم]

the process of supplying shops and other businesses with products to be sold

توزیع (محصول)

توزیع (محصول)

Ex: distribution center was located near major highways to facilitate quick deliveries .
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end user
[اسم]

the person who buys a product for personal use

کاربر نهایی

کاربر نهایی

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image
[اسم]

the conception of a person, organization, product, etc. that is presented to the public

وجهه

وجهه

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label
[اسم]

the name or trademark of a company that produces music records

لیبل

لیبل

Ex: label’s marketing team helped boost the album ’s sales significantly .
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to launch
[فعل]

to start an organized activity or operation

آغاز به کار کردن, شروع کردن

آغاز به کار کردن, شروع کردن

Ex: He launched several successful businesses in the past .
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the act of gathering information about what people need or buy the most and why

مطالعات بازار

مطالعات بازار

Ex: The company 's decision to expand into new markets was informed by market research, which highlighted emerging opportunities and potential challenges .
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online
[صفت]

connected to other computer networks through the Internet

آنلاین

آنلاین

Ex: online dictionary helps me with unfamiliar words .
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packaging
[اسم]

the process or business of packing goods for storage, transport, or sale

بسته‌بندی

بسته‌بندی

Ex: They invested in packaging systems to increase efficiency .
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product
[اسم]

something that is created or grown for sale

محصول

محصول

Ex: The tech startup launched its product at the trade show last month .
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the process of presenting a favorable public image of a person, firm, or institution

روابط عمومی

روابط عمومی

Ex: They hired public relations firm to help boost their presence in the media and attract more clients .
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registered
[صفت]

recorded officially on a list

ثبت‌شده

ثبت‌شده

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sponsor
[اسم]

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

حامی مالی, اسپانسر

حامی مالی, اسپانسر

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trademark
[اسم]

a name or design that exclusively belongs to a particular company or its products

نشان تجاری, برند

نشان تجاری, برند

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buyer
[اسم]

a person who wants to buy something, usually an expensive item

خریدار

خریدار

Ex: buyer’s satisfaction is crucial for repeat business .
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seller
[اسم]

a person or company that sells something

فروشنده

فروشنده

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catalog
[اسم]

a pamphlet that lists all the items that people can buy

بروشور

بروشور

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price tag
[اسم]

a label on an item that shows how much it costs

برچسب قیمت

برچسب قیمت

Ex: She hesitated to buy the item when she saw the price tag attached to it .
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a way through which a company delivers its products to the customers

کانال توزیع

کانال توزیع

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advertising
[اسم]

a paid announcement that draws public attention to a product or service

آگهی بازرگانی, تبلیغ

آگهی بازرگانی, تبلیغ

Ex: advertising methods like TV and radio are still very effective for large brands .
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promotion
[اسم]

the activity of drawing public attention to a service or product in order to help it sell more

تبلیغ

تبلیغ

Ex: promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .
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e-commerce
[اسم]

business exchanges that are done online

تجارت الکترونیک

تجارت الکترونیک

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cut
[اسم]

a share in something monetary

سهم

سهم

Ex: The investor was entitled to a cut of the company 's revenue as a return on their investment .
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portfolio
[اسم]

the range of products or services that a particular firm or organization offers to its customers

مجموعه محصولات

مجموعه محصولات

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all the efforts by which products and services are promoted and sold using the internet and online methods

بازاریابی اینترنتی, دیجیتال مارکتینگ

بازاریابی اینترنتی, دیجیتال مارکتینگ

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public image
[اسم]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

تصور عمومی

تصور عمومی

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the inclusion of a company's product in a movie or TV program as a form of paid promotion

تبلیغ نامحسوس, جای‌گذاری محصول

تبلیغ نامحسوس, جای‌گذاری محصول

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
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