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واژگان آیلتس (آکادمیک) - بازاریابی

در اینجا شما برخی از کلمات انگلیسی در مورد بازاریابی، مانند "مصرف کننده"، "راه اندازی"، "کاتالوگ" و غیره را یاد خواهید گرفت که برای آزمون آیلتس مورد نیاز است.

مرور

فلش‌کارت‌ها

املای کلمه

آزمون

شروع یادگیری
Words for Academic IELTS
consumer
consumer
[اسم]

someone who buys and uses services or goods

مصرف‌کننده

مصرف‌کننده

Ex: As a consumer, she prefers products that are eco-friendly and sustainable. 
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to cost
to cost
[فعل]

to require a particular amount of money

قیمت داشتن, هزینه داشتن

قیمت داشتن, هزینه داشتن

Ex: The new smartphone costs $500, but it comes with advanced features. 
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product development

the process of either bringing a new product from concept to market release or renewing an existing product

توسعه محصول

توسعه محصول

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digital
digital
[صفت]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

دیجیتال, شماره‌ای

دیجیتال, شماره‌ای

Ex: Digital cameras have become popular for capturing photos and videos. 
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distribution
distribution
[اسم]

the process of supplying shops and other businesses with products to be sold

توزیع (محصول)

توزیع (محصول)

Ex: The company improved its distribution network to ensure products reach stores faster. 
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end user
end user
[اسم]

the person who buys a product for personal use

کاربر نهایی

کاربر نهایی

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image
image
[اسم]

the general impression a person, organization, or product presents to the public

وجهه

وجهه

Ex: The company worked hard to improve its public image. 
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label
label
[اسم]

the name or trademark of a company that produces music records

لیبل

لیبل

Ex: She’s been working for a popular music label for over a decade. 
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to launch
to launch
[فعل]

to start an organized activity or operation

آغاز به کار کردن, شروع کردن

آغاز به کار کردن, شروع کردن

Ex: They plan to launch a marketing campaign to promote the event. 
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market research

the act of gathering information about what people need or buy the most and why

مطالعات بازار

مطالعات بازار

Ex: Before launching the new product, the company conducted extensive market research to understand consumer preferences and trends. 
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online
online
[صفت]

connected to other computer networks through the Internet

آنلاین

آنلاین

Ex: The company sells its products through an online marketplace. 
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packaging
packaging
[اسم]

the process or business of packing goods for storage, transport, or sale

بسته‌بندی

بسته‌بندی

Ex: The company specializes in sustainable packaging for food products. 
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product
product
[اسم]

something that is created or grown for sale

محصول

محصول

Ex: The bakery's best-selling product is its freshly baked bread. 
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public relations

the process of presenting a favorable public image of a person, firm, or institution

روابط عمومی

روابط عمومی

Ex: The company's public relations team worked tirelessly to manage the fallout from the recent scandal. 
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registered
registered
[صفت]

recorded officially on a list

ثبت‌شده

ثبت‌شده

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sponsor
sponsor
[اسم]

a person or organization that finances a television, radio, or online program for advertising purposes

حامی مالی, اسپانسر

حامی مالی, اسپانسر

Ex: The show gained a major sponsor this season. 
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trademark
trademark
[اسم]

a name or design that exclusively belongs to a particular company or its products

نشان تجاری, برند

نشان تجاری, برند

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buyer
buyer
[اسم]

a person who wants to buy something, usually an expensive item

خریدار

خریدار

Ex: The buyer inspected the car before making the purchase. 
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seller
seller
[اسم]

a person or company that sells something

فروشنده

فروشنده

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catalog
catalog
[اسم]

a pamphlet that lists all the items that people can buy

بروشور

بروشور

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price tag
price tag
[اسم]

a label on an item that shows how much it costs

برچسب قیمت

برچسب قیمت

Ex: She glanced at the price tag and was surprised by how expensive the dress was. 
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distribution channel

a way through which a company delivers its products to the customers

کانال توزیع

کانال توزیع

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advertising
advertising
[اسم]

a paid announcement that draws public attention to a product or service

آگهی بازرگانی, تبلیغ

آگهی بازرگانی, تبلیغ

Ex: The company invested heavily in advertising to boost brand awareness. 
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promotion
promotion
[اسم]

the activity of drawing public attention to a service or product in order to help it sell more

تبلیغ

تبلیغ

Ex: The store is running a promotion this weekend, offering discounts on selected items. 
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e-commerce
e-commerce
[اسم]

business exchanges that are done online

تجارت الکترونیک

تجارت الکترونیک

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cut
cut
[اسم]

a share in something monetary

سهم

سهم

Ex: The producer received a significant cut of the film's profits for their role in financing and overseeing the project. 
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portfolio
portfolio
[اسم]

the complete range of products or services offered by a company or organization

مجموعه محصولات

مجموعه محصولات

Ex: The company expanded its portfolio to include renewable energy solutions. 
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digital marketing

all the efforts by which products and services are promoted and sold using the internet and online methods

بازاریابی اینترنتی, دیجیتال مارکتینگ

بازاریابی اینترنتی, دیجیتال مارکتینگ

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public image
public image
[اسم]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

تصور عمومی

تصور عمومی

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product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

تبلیغ نامحسوس, جای‌گذاری محصول

تبلیغ نامحسوس, جای‌گذاری محصول

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
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