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Vocabulario para IELTS (Académico) - Marketing

Aquí aprenderás algunas palabras en inglés sobre marketing, como "consumer", "launch", "catalog", etc. que son necesarias para el examen IELTS.

Revisión

Tarjetas de memoria

Ortografía

Cuestionario

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Words for Academic IELTS
consumer
consumer
[Sustantivo]

someone who buys and uses services or goods

consumidor

consumidor

Ex: The new smartphone model received positive reviews from consumers. 
to cost
to cost
[Verbo]

to require a particular amount of money

costar

costar

Ex: Last year, the home renovation cost them a significant portion of their savings. 
product development

the process of either bringing a new product from concept to market release or renewing an existing product

desarrollo de productos

desarrollo de productos

digital
digital
[Adjetivo]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digital

digital

Ex: Many artists share their work on social media through digital platforms. 

Muchos artistas comparten su trabajo en las redes sociales a través de plataformas digitales.

distribution
distribution
[Sustantivo]

the process of supplying shops and other businesses with products to be sold

distribución

distribución

Ex: The distribution of vaccines was a major logistical challenge during the pandemic. 
end user
end user
[Sustantivo]

the person who buys a product for personal use

consumidor final

consumidor final

image
image
[Sustantivo]

the general impression a person, organization, or product presents to the public

imagen

imagen

Ex: Celebrities often manage their image carefully. 
label
label
[Sustantivo]

the name or trademark of a company that produces music records

sello discográfico

sello discográfico

Ex: The label promotes a variety of music genres, from pop to jazz. 
to launch
to launch
[Verbo]

to start an organized activity or operation

lanzar

lanzar

Ex: We are launching the project later today. 
market research
market research
[Sustantivo]

the act of gathering information about what people need or buy the most and why

estudio de mercado

estudio de mercado

Ex: The success of the advertising campaign was attributed to thorough market research, which identified the target audience's needs and desires. 

El éxito de la campaña publicitaria se atribuyó a una investigación de mercado exhaustiva, que identificó las necesidades y deseos del público objetivo.

online
online
[Adjetivo]

connected to other computer networks through the Internet

en línea, online

en línea, online

Ex: The online library has a vast collection of e-books. 

La biblioteca en línea tiene una amplia colección de libros electrónicos.

packaging
packaging
[Sustantivo]

the process or business of packing goods for storage, transport, or sale

embalaje

embalaje

Ex: The packaging of the product was designed to attract customers. 
product
product
[Sustantivo]

something that is created or grown for sale

producto

producto

Ex: Farmers in the region grow a variety of agricultural products, including fruits and vegetables. 
public relations
public relations
[Sustantivo]

the process of presenting a favorable public image of a person, firm, or institution

relaciones públicas

relaciones públicas

Ex: The public relations department organized a press conference to announce the launch of the new product. 
registered
registered
[Adjetivo]

recorded officially on a list

registrado

registrado

sponsor
sponsor
[Sustantivo]

a person or organization that finances a television, radio, or online program in return for advertising or publicity

patrocinador

patrocinador

Ex: Each sponsor receives advertising time during the program. 
trademark
trademark
[Sustantivo]

a name or design that exclusively belongs to a particular company or its products

marca registrada

marca registrada

buyer
buyer
[Sustantivo]

a person who wants to buy something, usually an expensive item

comprador

comprador

Ex: Online buyers often leave reviews about their purchases. 
seller
seller
[Sustantivo]

a person or organization that sells something

vendedor

vendedor

Ex: Each seller at the market pays a small fee for a table. 
catalog
catalog
[Sustantivo]

a pamphlet that lists all the items that people can buy

catálogo

catálogo

Ex: He looked through the catalog for a new jacket. 
price tag
price tag
[Sustantivo]

a label on an item that shows how much it costs

etiqueta de precio

etiqueta de precio

Ex: He carefully removed the price tags from the gifts before wrapping them for Christmas. 

Él quitó cuidadosamente las etiquetas de precio de los regalos antes de envolverlos para Navidad.

distribution channel

a way through which a company delivers its products to the customers

distribuidor

distribuidor

advertising
advertising
[Sustantivo]

a paid announcement that draws public attention to a product or service

publicidad

publicidad

Ex: Social media advertising has become an essential tool for modern businesses. 
promotion
promotion
[Sustantivo]

the activity of drawing public attention to a service or product in order to help it sell more

promoción

promoción

Ex: She took advantage of the promotion to upgrade her airline ticket to first class at a discounted rate. 
e-commerce
e-commerce
[Sustantivo]

business exchanges that are done online

comercio electrónico

comercio electrónico

cut
cut
[Sustantivo]

a share in something monetary

parte, porción

parte, porción

Ex: The company's employees were awarded a bonus as a cut of the company's profits for the successful fiscal year. 
portfolio
portfolio
[Sustantivo]

the complete range of products, services, brands, or businesses offered or owned by a company

portfolio

portfolio

Ex: Management plans to simplify the company's product portfolio. 
digital marketing
digital marketing
[Sustantivo]

all the efforts by which products and services are promoted and sold using the internet and online methods

mercadeo digital

mercadeo digital

public image
public image
[Sustantivo]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

imagen pública

imagen pública

product placement
product placement
[Sustantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

colocación de producto

colocación de producto

Ex: The music video included subtle product placement, with the artist drinking from a branded energy drink can during a key scene. 

El videoclip incluyó un emplazamiento de producto sutil, con el artista bebiendo de una lata de bebida energética de marca durante una escena clave.

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