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Vocabulario para IELTS (Académico) - Marketing

Aquí aprenderás algunas palabras en inglés sobre marketing, como "consumer", "launch", "catalog", etc. que son necesarias para el examen IELTS.

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Words for Academic IELTS
consumer
[Sustantivo]

someone who buys and uses services or goods

consumidor

consumidor

Ex: Online reviews play a significant role in consumers make informed choices .
to cost
[Verbo]

to require a particular amount of money

costar

costar

Ex: Right now , the construction project costing the company a substantial amount of money .

the process of either bringing a new product from concept to market release or renewing an existing product

desarrollo de productos

desarrollo de productos

digital
[Adjetivo]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digital

digital

Ex: The library offers a collection digital books that can be borrowed online .
distribution
[Sustantivo]

the process of supplying shops and other businesses with products to be sold

distribución

distribución

Ex: distribution center was located near major highways to facilitate quick deliveries .
end user
[Sustantivo]

the person who buys a product for personal use

consumidor final

consumidor final

image
[Sustantivo]

the conception of a person, organization, product, etc. that is presented to the public

imagen

imagen

label
[Sustantivo]

the name or trademark of a company that produces music records

sello discográfico

sello discográfico

Ex: label’s marketing team helped boost the album ’s sales significantly .
to launch
[Verbo]

to start an organized activity or operation

lanzar

lanzar

Ex: He launched several successful businesses in the past .
market research
[Sustantivo]

the act of gathering information about what people need or buy the most and why

estudio de mercado

estudio de mercado

Ex: The company 's decision to expand into new markets was informed by market research, which highlighted emerging opportunities and potential challenges .
online
[Adjetivo]

connected to other computer networks through the Internet

en línea, online

en línea, online

Ex: online dictionary helps me with unfamiliar words .
packaging
[Sustantivo]

the process or business of packing goods for storage, transport, or sale

embalaje

embalaje

Ex: They invested in packaging systems to increase efficiency .
product
[Sustantivo]

something that is created or grown for sale

producto

producto

Ex: The tech startup launched its product at the trade show last month .
public relations
[Sustantivo]

the process of presenting a favorable public image of a person, firm, or institution

relaciones públicas

relaciones públicas

Ex: They hired public relations firm to help boost their presence in the media and attract more clients .
registered
[Adjetivo]

recorded officially on a list

registrado

registrado

sponsor
[Sustantivo]

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

patrocinador

patrocinador

trademark
[Sustantivo]

a name or design that exclusively belongs to a particular company or its products

marca registrada

marca registrada

buyer
[Sustantivo]

a person who wants to buy something, usually an expensive item

comprador

comprador

Ex: buyer’s satisfaction is crucial for repeat business .
seller
[Sustantivo]

a person or company that sells something

vendedor

vendedor

catalog
[Sustantivo]

a pamphlet that lists all the items that people can buy

catálogo

catálogo

price tag
[Sustantivo]

a label on an item that shows how much it costs

etiqueta de precio

etiqueta de precio

Ex: She hesitated to buy the item when she saw the price tag attached to it .

a way through which a company delivers its products to the customers

distribuidor

distribuidor

advertising
[Sustantivo]

a paid announcement that draws public attention to a product or service

publicidad

publicidad

Ex: advertising methods like TV and radio are still very effective for large brands .
promotion
[Sustantivo]

the activity of drawing public attention to a service or product in order to help it sell more

promoción

promoción

Ex: promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .
e-commerce
[Sustantivo]

business exchanges that are done online

comercio electrónico

comercio electrónico

cut
[Sustantivo]

a share in something monetary

parte, porción

parte, porción

Ex: The investor was entitled to a cut of the company 's revenue as a return on their investment .
portfolio
[Sustantivo]

the range of products or services that a particular firm or organization offers to its customers

portfolio

portfolio

digital marketing
[Sustantivo]

all the efforts by which products and services are promoted and sold using the internet and online methods

mercadeo digital

mercadeo digital

public image
[Sustantivo]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

imagen pública

imagen pública

product placement
[Sustantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

colocación de producto

colocación de producto

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
Vocabulario para IELTS (Académico)
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