Vocabulario para IELTS (Académico) - Marketing

someone who buys and uses services or goods

consumidor

to require a particular amount of money

costar

the process of either bringing a new product from concept to market release or renewing an existing product

desarrollo de productos

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digital

the process of supplying shops and other businesses with products to be sold

distribución

the person who buys a product for personal use

consumidor final

the conception of a person, organization, product, etc. that is presented to the public

imagen

the name or trademark of a company that produces music records

sello discográfico

to start an organized activity or operation

lanzar

the act of gathering information about what people need or buy the most and why

estudio de mercado

connected to other computer networks through the Internet

en línea, online

the process of putting a product in a container or covering in order to be sold

embalaje

something that is created or grown for sale

producto

the process of presenting a favorable public image of a person, firm, or institution

relaciones públicas

recorded officially on a list

registrado

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

patrocinador

a name or design that exclusively belongs to a particular company or its products

marca registrada

a person who wants to buy something, usually an expensive item

comprador

a person or company that sells something

vendedor

a pamphlet that lists all the items that people can buy

catálogo

a label on an item that shows how much it costs

etiqueta de precio

a way through which a company delivers its products to the customers

distribuidor

a paid announcement that draws public attention to a product or service

publicidad

the activity of drawing public attention to a service or product in order to help it sell more

promoción

business exchanges that are done online

comercio electrónico

a share in something monetary

parte, porción

the range of products or services that a particular firm or organization offers to its customers

portfolio

all the efforts by which products and services are promoted and sold using the internet and online methods

mercadeo digital

the general perception that the public have of a product, person, organization, etc. that may not be accurate

imagen pública

the inclusion of a company's product in a movie or TV program as a form of paid promotion

colocación de producto