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Vocabulario para IELTS (Académico) - Marketing

Aquí aprenderás algunas palabras en inglés sobre marketing, como "consumer", "launch", "catalog", etc. que son necesarias para el examen IELTS.

Revisión

Tarjetas de memoria

formas

Ortografía

Cuestionario

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Words for Academic IELTS
consumer
consumer
[Sustantivo]

someone who buys and uses services or goods

consumidor

consumidor

Ex: As a consumer, she prefers products that are eco-friendly and sustainable. 
to cost
to cost
[Verbo]

to require a particular amount of money

costar

costar

Ex: The new smartphone costs $500, but it comes with advanced features. 
product development

the process of either bringing a new product from concept to market release or renewing an existing product

desarrollo de productos

desarrollo de productos

digital
digital
[Adjetivo]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digital

digital

Ex: Digital cameras have become popular for capturing photos and videos. 
distribution
distribution
[Sustantivo]

the process of supplying shops and other businesses with products to be sold

distribución

distribución

Ex: The company improved its distribution network to ensure products reach stores faster. 
end user
end user
[Sustantivo]

the person who buys a product for personal use

consumidor final

consumidor final

image
image
[Sustantivo]

the general impression a person, organization, or product presents to the public

imagen

imagen

Ex: The company worked hard to improve its public image. 
label
label
[Sustantivo]

the name or trademark of a company that produces music records

sello discográfico

sello discográfico

Ex: She’s been working for a popular music label for over a decade. 
to launch
to launch
[Verbo]

to start an organized activity or operation

lanzar

lanzar

Ex: They plan to launch a marketing campaign to promote the event. 
market research
market research
[Sustantivo]

the act of gathering information about what people need or buy the most and why

estudio de mercado

estudio de mercado

Ex: Before launching the new product, the company conducted extensive market research to understand consumer preferences and trends. 
online
online
[Adjetivo]

connected to other computer networks through the Internet

en línea, online

en línea, online

Ex: The company sells its products through an online marketplace. 
packaging
packaging
[Sustantivo]

the process or business of packing goods for storage, transport, or sale

embalaje

embalaje

Ex: The company specializes in sustainable packaging for food products. 
product
product
[Sustantivo]

something that is created or grown for sale

producto

producto

Ex: The bakery's best-selling product is its freshly baked bread. 
public relations
public relations
[Sustantivo]

the process of presenting a favorable public image of a person, firm, or institution

relaciones públicas

relaciones públicas

Ex: The company's public relations team worked tirelessly to manage the fallout from the recent scandal. 
registered
registered
[Adjetivo]

recorded officially on a list

registrado

registrado

sponsor
sponsor
[Sustantivo]

a person or organization that finances a television, radio, or online program for advertising purposes

patrocinador

patrocinador

Ex: The show gained a major sponsor this season. 
trademark
trademark
[Sustantivo]

a name or design that exclusively belongs to a particular company or its products

marca registrada

marca registrada

buyer
buyer
[Sustantivo]

a person who wants to buy something, usually an expensive item

comprador

comprador

Ex: The buyer inspected the car before making the purchase. 
seller
seller
[Sustantivo]

a person or company that sells something

vendedor

vendedor

catalog
catalog
[Sustantivo]

a pamphlet that lists all the items that people can buy

catálogo

catálogo

price tag
price tag
[Sustantivo]

a label on an item that shows how much it costs

etiqueta de precio

etiqueta de precio

Ex: She glanced at the price tag and was surprised by how expensive the dress was. 
distribution channel

a way through which a company delivers its products to the customers

distribuidor

distribuidor

advertising
advertising
[Sustantivo]

a paid announcement that draws public attention to a product or service

publicidad

publicidad

Ex: The company invested heavily in advertising to boost brand awareness. 
promotion
promotion
[Sustantivo]

the activity of drawing public attention to a service or product in order to help it sell more

promoción

promoción

Ex: The store is running a promotion this weekend, offering discounts on selected items. 
e-commerce
e-commerce
[Sustantivo]

business exchanges that are done online

comercio electrónico

comercio electrónico

cut
cut
[Sustantivo]

a share in something monetary

parte, porción

parte, porción

Ex: The producer received a significant cut of the film's profits for their role in financing and overseeing the project. 
portfolio
portfolio
[Sustantivo]

the complete range of products or services offered by a company or organization

portfolio

portfolio

Ex: The company expanded its portfolio to include renewable energy solutions. 
digital marketing
digital marketing
[Sustantivo]

all the efforts by which products and services are promoted and sold using the internet and online methods

mercadeo digital

mercadeo digital

public image
public image
[Sustantivo]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

imagen pública

imagen pública

product placement
product placement
[Sustantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

colocación de producto

colocación de producto

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
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