pattern

Słownictwo do IELTS (Akademickie) - Marketing

Tutaj nauczysz się niektórych angielskich słów dotyczących marketingu, takich jak "konsument", "start", "katalog" itp., które są potrzebne do egzaminu IELTS.

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Words for Academic IELTS
consumer
consumer
[Rzeczownik]

someone who buys and uses services or goods

konsument, klient

konsument, klient

Ex: As a consumer, she prefers products that are eco-friendly and sustainable. 
to cost
to cost
[Czasownik]

to require a particular amount of money

kosztować, warty

kosztować, warty

Ex: The new smartphone costs $500, but it comes with advanced features. 
product development

the process of either bringing a new product from concept to market release or renewing an existing product

rozwój produktu, tworzenie produktu

rozwój produktu, tworzenie produktu

digital
digital
[przymiotnik]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

cyfrowy

cyfrowy

Ex: Digital cameras have become popular for capturing photos and videos. 
distribution
distribution
[Rzeczownik]

the process of supplying shops and other businesses with products to be sold

dystrybucja

dystrybucja

Ex: The company improved its distribution network to ensure products reach stores faster. 
end user
end user
[Rzeczownik]

the person who buys a product for personal use

użytkownik końcowy, konsument

użytkownik końcowy, konsument

image
image
[Rzeczownik]

the general impression a person, organization, or product presents to the public

wizerunek publiczny, wizerunek korporacyjny

wizerunek publiczny, wizerunek korporacyjny

Ex: The company worked hard to improve its public image. 
label
label
[Rzeczownik]

the name or trademark of a company that produces music records

wytwórnia, etykieta muzyczna

wytwórnia, etykieta muzyczna

Ex: She’s been working for a popular music label for over a decade. 
to launch
to launch
[Czasownik]

to start an organized activity or operation

uruchomić, rozpocząć

uruchomić, rozpocząć

Ex: They plan to launch a marketing campaign to promote the event. 
market research
market research
[Rzeczownik]

the act of gathering information about what people need or buy the most and why

badanie rynku, badania marketingowe

badanie rynku, badania marketingowe

Ex: Before launching the new product, the company conducted extensive market research to understand consumer preferences and trends. 
online
online
[przymiotnik]

connected to other computer networks through the Internet

online, podłączony

online, podłączony

Ex: The company sells its products through an online marketplace. 
packaging
packaging
[Rzeczownik]

the process or business of packing goods for storage, transport, or sale

opakowanie, pakowanie

opakowanie, pakowanie

Ex: The company specializes in sustainable packaging for food products. 
product
product
[Rzeczownik]

something that is created or grown for sale

produkt, artykuł

produkt, artykuł

Ex: The bakery's best-selling product is its freshly baked bread. 
public relations
public relations
[Rzeczownik]

the process of presenting a favorable public image of a person, firm, or institution

public relations

public relations

Ex: The company's public relations team worked tirelessly to manage the fallout from the recent scandal. 
registered
registered
[przymiotnik]

recorded officially on a list

zarejestrowany, wpisany

zarejestrowany, wpisany

sponsor
sponsor
[Rzeczownik]

a person or organization that finances a television, radio, or online program for advertising purposes

sponsor, finansista

sponsor, finansista

Ex: The show gained a major sponsor this season. 
trademark
trademark
[Rzeczownik]

a name or design that exclusively belongs to a particular company or its products

znak towarowy, marka handlowa

znak towarowy, marka handlowa

buyer
buyer
[Rzeczownik]

a person who wants to buy something, usually an expensive item

kupujący, nabywca

kupujący, nabywca

Ex: The buyer inspected the car before making the purchase. 
seller
seller
[Rzeczownik]

a person or company that sells something

sprzedawca, sprzedawczyni

sprzedawca, sprzedawczyni

catalog
catalog
[Rzeczownik]

a pamphlet that lists all the items that people can buy

katalog

katalog

price tag
price tag
[Rzeczownik]

a label on an item that shows how much it costs

metka cenowa, oznaczona cena

metka cenowa, oznaczona cena

Ex: She glanced at the price tag and was surprised by how expensive the dress was. 
distribution channel

a way through which a company delivers its products to the customers

kanał dystrybucji, droga dystrybucji

kanał dystrybucji, droga dystrybucji

advertising
advertising
[Rzeczownik]

a paid announcement that draws public attention to a product or service

reklama, ogłoszenie

reklama, ogłoszenie

Ex: The company invested heavily in advertising to boost brand awareness. 
promotion
promotion
[Rzeczownik]

the activity of drawing public attention to a service or product in order to help it sell more

promocja,  reklama

promocja, reklama

Ex: The store is running a promotion this weekend, offering discounts on selected items. 
e-commerce
e-commerce
[Rzeczownik]

business exchanges that are done online

e-handel

e-handel

cut
cut
[Rzeczownik]

a share in something monetary

udział, część

udział, część

Ex: The producer received a significant cut of the film's profits for their role in financing and overseeing the project. 
portfolio
portfolio
[Rzeczownik]

the complete range of products or services offered by a company or organization

portfolio, gama produktów

portfolio, gama produktów

Ex: The company expanded its portfolio to include renewable energy solutions. 
digital marketing
digital marketing
[Rzeczownik]

all the efforts by which products and services are promoted and sold using the internet and online methods

marketing cyfrowy, marketing internetowy

marketing cyfrowy, marketing internetowy

public image
public image
[Rzeczownik]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

wizerunek publiczny, postrzeganie publiczne

wizerunek publiczny, postrzeganie publiczne

product placement
product placement
[Rzeczownik]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

lokowanie produktu, reklama zintegrowana

lokowanie produktu, reklama zintegrowana

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
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