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Kosakata untuk IELTS (Akademik) - Marketing

Di sini Anda akan mempelajari beberapa kata dalam bahasa Inggris tentang pemasaran, seperti "konsumen", "peluncuran", "katalog", dll., yang diperlukan untuk ujian IELTS.

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Words for Academic IELTS
consumer
[Kata benda]

someone who buys and uses services or goods

konsumen, pelanggan

konsumen, pelanggan

Ex: Online reviews play a significant role in helping consumers make informed choices .Ulasan online memainkan peran penting dalam membantu **konsumen** membuat pilihan yang tepat.
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to cost
[kata kerja]

to require a particular amount of money

berharga, memerlukan biaya

berharga, memerlukan biaya

Ex: Right now , the construction project is costing the company a substantial amount of money .Saat ini, proyek konstruksi **menghabiskan** sejumlah besar uang untuk perusahaan.
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the process of either bringing a new product from concept to market release or renewing an existing product

pengembangan produk, pembuatan produk

pengembangan produk, pembuatan produk

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digital
[Adjektiva]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digital

digital

Ex: The library offers a collection of digital books that can be borrowed online .Perpustakaan menawarkan koleksi buku **digital** yang dapat dipinjam secara online.
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distribution
[Kata benda]

the process of supplying shops and other businesses with products to be sold

distribusi

distribusi

Ex: The distribution center was located near major highways to facilitate quick deliveries .Pusat **distribusi** terletak di dekat jalan raya utama untuk memudahkan pengiriman cepat.
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end user
[Kata benda]

the person who buys a product for personal use

pengguna akhir, konsumen

pengguna akhir, konsumen

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image
[Kata benda]

the conception of a person, organization, product, etc. that is presented to the public

gambar, representasi

gambar, representasi

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label
[Kata benda]

the name or trademark of a company that produces music records

label, perusahaan rekaman

label, perusahaan rekaman

Ex: The label’s marketing team helped boost the album ’s sales significantly .Tim pemasaran **label** membantu meningkatkan penjualan album secara signifikan.
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to launch
[kata kerja]

to start an organized activity or operation

meluncurkan, memulai

meluncurkan, memulai

Ex: He has launched several successful businesses in the past .Dia telah **meluncurkan** beberapa bisnis yang sukses di masa lalu.
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market research
[Kata benda]

the act of gathering information about what people need or buy the most and why

riset pasar, penelitian pasar

riset pasar, penelitian pasar

Ex: The company 's decision to expand into new markets was informed by comprehensive market research, which highlighted emerging opportunities and potential challenges .Keputusan perusahaan untuk memperluas ke pasar baru didasarkan pada **riset pasar** yang komprehensif, yang menyoroti peluang yang muncul dan tantangan potensial.
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online
[Adjektiva]

connected to other computer networks through the Internet

daring, terhubung

daring, terhubung

Ex: This online dictionary helps me with unfamiliar words .Kamus **online** ini membantu saya dengan kata-kata yang tidak dikenal.
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packaging
[Kata benda]

the process or business of packing goods for storage, transport, or sale

pengemasan, kemasan

pengemasan, kemasan

Ex: They invested in automated packaging systems to increase efficiency .Mereka berinvestasi dalam sistem **pengemasan** otomatis untuk meningkatkan efisiensi.
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product
[Kata benda]

something that is created or grown for sale

produk, barang

produk, barang

Ex: The tech startup launched its flagship product at the trade show last month .Startup teknologi meluncurkan **produk** andalannya di pameran dagang bulan lalu.
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public relations
[Kata benda]

the process of presenting a favorable public image of a person, firm, or institution

hubungan masyarakat

hubungan masyarakat

Ex: They hired a public relations firm to help boost their presence in the media and attract more clients .Mereka menyewa firma **hubungan masyarakat** untuk membantu meningkatkan kehadiran mereka di media dan menarik lebih banyak klien.
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registered
[Adjektiva]

recorded officially on a list

terdaftar, tercatat

terdaftar, tercatat

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sponsor
[Kata benda]

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

sponsor, penyandang dana

sponsor, penyandang dana

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trademark
[Kata benda]

a name or design that exclusively belongs to a particular company or its products

merek dagang, merk

merek dagang, merk

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buyer
[Kata benda]

a person who wants to buy something, usually an expensive item

pembeli, pelanggan

pembeli, pelanggan

Ex: A buyer’s satisfaction is crucial for repeat business .Kepuasan **pembeli** sangat penting untuk bisnis yang berulang.
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seller
[Kata benda]

a person or company that sells something

penjual, pedagang

penjual, pedagang

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catalog
[Kata benda]

a pamphlet that lists all the items that people can buy

katalog

katalog

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price tag
[Kata benda]

a label on an item that shows how much it costs

label harga, harga yang tertera

label harga, harga yang tertera

Ex: She hesitated to buy the item when she saw the high price tag attached to it .Dia ragu-ragu untuk membeli barang itu ketika melihat **label harga** tinggi yang menempel padanya.
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a way through which a company delivers its products to the customers

saluran distribusi, jalur distribusi

saluran distribusi, jalur distribusi

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advertising
[Kata benda]

a paid announcement that draws public attention to a product or service

iklan, pengumuman

iklan, pengumuman

Ex: Traditional advertising methods like TV and radio are still very effective for large brands .Metode **periklanan** tradisional seperti TV dan radio masih sangat efektif untuk merek besar.
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promotion
[Kata benda]

the activity of drawing public attention to a service or product in order to help it sell more

promosi,  iklan

promosi, iklan

Ex: The promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .Kampanye **promosi** menampilkan slogan yang menarik dan visual yang mencolok untuk menarik pelanggan potensial.
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e-commerce
[Kata benda]

business exchanges that are done online

e-dagang

e-dagang

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cut
[Kata benda]

a share in something monetary

bagian, porsi

bagian, porsi

Ex: The investor was entitled to a generous cut of the company 's revenue as a return on their investment .Investor berhak atas **bagian** yang besar dari pendapatan perusahaan sebagai imbalan atas investasinya.
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portfolio
[Kata benda]

the range of products or services that a particular firm or organization offers to its customers

portofolio, jajaran produk

portofolio, jajaran produk

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digital marketing
[Kata benda]

all the efforts by which products and services are promoted and sold using the internet and online methods

pemasaran digital, marketing digital

pemasaran digital, marketing digital

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public image
[Kata benda]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

citra publik, persepsi publik

citra publik, persepsi publik

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product placement
[Kata benda]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

penempatan produk, iklan terintegrasi

penempatan produk, iklan terintegrasi

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .Acara realitas menampilkan **penempatan produk** di mana para kontestan mengenakan pakaian dan aksesoris dari merek fashion terkenal, dengan menampilkan logo merek tersebut secara mencolok.
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Kosakata untuk IELTS (Akademik)
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