Slovní zásoba pro IELTS (akademická) - Marketing

someone who buys and uses services or goods

spotřebitel

to require a particular amount of money

stát

the process of either bringing a new product from concept to market release or renewing an existing product

vývoj produktu

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digitální

the process of supplying shops and other businesses with products to be sold

distribuce

the person who buys a product for personal use

koncový uživatel

the conception of a person, organization, product, etc. that is presented to the public

obraz

the name or trademark of a company that produces music records

label

to start an organized activity or operation

zahájit

the act of gathering information about what people need or buy the most and why

průzkum trhu

connected to other computer networks through the Internet

online

the process of putting a product in a container or covering in order to be sold

balení

something that is created or grown for sale

produkt

the process of presenting a favorable public image of a person, firm, or institution

veřejné vztahy

recorded officially on a list

registrovaný

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

sponzor

a name or design that exclusively belongs to a particular company or its products

ochranná známka

a person who wants to buy something, usually an expensive item

kupující

a person or company that sells something

prodejce

a pamphlet that lists all the items that people can buy

katalog

a label on an item that shows how much it costs

cena

a way through which a company delivers its products to the customers

distribuční kanál

a paid announcement that draws public attention to a product or service

reklama

the activity of drawing public attention to a service or product in order to help it sell more

propagace

business exchanges that are done online

elektronický obchod

a share in something monetary

podíl

the range of products or services that a particular firm or organization offers to its customers

portfolio

all the efforts by which products and services are promoted and sold using the internet and online methods

digitální marketing

the general perception that the public have of a product, person, organization, etc. that may not be accurate

veřejný obraz

the inclusion of a company's product in a movie or TV program as a form of paid promotion

umístění produktu