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Vocabolario per IELTS (Accademico) - Marketing

Qui imparerai alcune parole inglesi sul marketing, come "consumer", "launch", "catalog", ecc. necessarie per l'esame IELTS.

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Words for Academic IELTS
consumer
[sostantivo]

someone who buys and uses services or goods

utente

utente

Ex: Online reviews play a significant role in consumers make informed choices .
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to cost
[Verbo]

to require a particular amount of money

costare

costare

Ex: Right now , the construction project costing the company a substantial amount of money .
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the process of either bringing a new product from concept to market release or renewing an existing product

sviluppo del prodotto

sviluppo del prodotto

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digital
[aggettivo]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digitale

digitale

Ex: The library offers a collection digital books that can be borrowed online .
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distribution
[sostantivo]

the process of supplying shops and other businesses with products to be sold

distribuzione

distribuzione

Ex: distribution center was located near major highways to facilitate quick deliveries .
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end user
[sostantivo]

the person who buys a product for personal use

utente finale

utente finale

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image
[sostantivo]

the conception of a person, organization, product, etc. that is presented to the public

concezione

concezione

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label
[sostantivo]

the name or trademark of a company that produces music records

etichetta

etichetta

Ex: label’s marketing team helped boost the album ’s sales significantly .
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to launch
[Verbo]

to start an organized activity or operation

intraprendere, lanciare

intraprendere, lanciare

Ex: He launched several successful businesses in the past .
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market research
[sostantivo]

the act of gathering information about what people need or buy the most and why

ricerca di mercato

ricerca di mercato

Ex: The company 's decision to expand into new markets was informed by market research, which highlighted emerging opportunities and potential challenges .
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online
[aggettivo]

connected to other computer networks through the Internet

online, in linea

online, in linea

Ex: online dictionary helps me with unfamiliar words .
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packaging
[sostantivo]

the process or business of packing goods for storage, transport, or sale

imballaggio

imballaggio

Ex: They invested in packaging systems to increase efficiency .
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product
[sostantivo]

something that is created or grown for sale

prodotto

prodotto

Ex: The tech startup launched its product at the trade show last month .
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public relations
[sostantivo]

the process of presenting a favorable public image of a person, firm, or institution

pubbliche relazioni

pubbliche relazioni

Ex: They hired public relations firm to help boost their presence in the media and attract more clients .
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registered
[aggettivo]

recorded officially on a list

raccomandato

raccomandato

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sponsor
[sostantivo]

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

sponsor

sponsor

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trademark
[sostantivo]

a name or design that exclusively belongs to a particular company or its products

marchio

marchio

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buyer
[sostantivo]

a person who wants to buy something, usually an expensive item

compratore

compratore

Ex: buyer’s satisfaction is crucial for repeat business .
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seller
[sostantivo]

a person or company that sells something

venditore

venditore

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catalog
[sostantivo]

a pamphlet that lists all the items that people can buy

catalogo

catalogo

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price tag
[sostantivo]

a label on an item that shows how much it costs

cartellino del prezzo

cartellino del prezzo

Ex: She hesitated to buy the item when she saw the price tag attached to it .
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a way through which a company delivers its products to the customers

canale di distribuzione

canale di distribuzione

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advertising
[sostantivo]

a paid announcement that draws public attention to a product or service

pubblicità

pubblicità

Ex: advertising methods like TV and radio are still very effective for large brands .
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promotion
[sostantivo]

the activity of drawing public attention to a service or product in order to help it sell more

promozione

promozione

Ex: promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .
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e-commerce
[sostantivo]

business exchanges that are done online

commercio elettronico

commercio elettronico

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cut
[sostantivo]

a share in something monetary

quota, parte

quota, parte

Ex: The investor was entitled to a cut of the company 's revenue as a return on their investment .
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portfolio
[sostantivo]

the range of products or services that a particular firm or organization offers to its customers

portafoglio

portafoglio

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digital marketing
[sostantivo]

all the efforts by which products and services are promoted and sold using the internet and online methods

marketing digitale

marketing digitale

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public image
[sostantivo]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

immagine pubblica

immagine pubblica

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product placement
[sostantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

posizionamento del prodotto

posizionamento del prodotto

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
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