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Vocabolario per IELTS (Accademico) - Marketing

Qui imparerai alcune parole inglesi sul marketing, come "consumatore", "lancio", "catalogo", ecc., necessarie per l'esame IELTS.

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Words for Academic IELTS
consumer
consumer
[sostantivo]

someone who buys and uses services or goods

utente

utente

Ex: Online reviews play a significant role in helping consumers make informed choices. 
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to cost
to cost
[Verbo]

to require a particular amount of money

costare

costare

Ex: Right now, the construction project is costing the company a substantial amount of money. 
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product development

the process of either bringing a new product from concept to market release or renewing an existing product

sviluppo del prodotto

sviluppo del prodotto

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digital
digital
[aggettivo]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digitale

digitale

Ex: The library offers a collection of digital books that can be borrowed online. 

La biblioteca offre una collezione di libri digitali che possono essere presi in prestito online.

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distribution
distribution
[sostantivo]

the process of supplying shops and other businesses with products to be sold

distribuzione

distribuzione

Ex: The distribution center was located near major highways to facilitate quick deliveries. 
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end user
end user
[sostantivo]

the person who buys a product for personal use

utente finale

utente finale

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image
image
[sostantivo]

the general impression a person, organization, or product presents to the public

concezione

concezione

Ex: The athlete maintained an image of sportsmanship and fairness. 
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label
label
[sostantivo]

the name or trademark of a company that produces music records

etichetta

etichetta

Ex: The label's marketing team helped boost the album's sales significantly. 
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to launch
to launch
[Verbo]

to start an organized activity or operation

intraprendere, lanciare

intraprendere, lanciare

Ex: The organization launched a new program for young entrepreneurs. 
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market research
market research
[sostantivo]

the act of gathering information about what people need or buy the most and why

ricerca di mercato

ricerca di mercato

Ex: The company's decision to expand into new markets was informed by comprehensive market research, which highlighted emerging opportunities and potential challenges. 

La decisione dell'azienda di espandersi in nuovi mercati è stata informata da una completa ricerca di mercato, che ha evidenziato le opportunità emergenti e le potenziali sfide.

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online
online
[aggettivo]

connected to other computer networks through the Internet

online, in linea

online, in linea

Ex: This online dictionary helps me with unfamiliar words. 

Questo dizionario online mi aiuta con le parole sconosciute.

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packaging
packaging
[sostantivo]

the process or business of packing goods for storage, transport, or sale

imballaggio

imballaggio

Ex: They invested in automated packaging systems to increase efficiency. 
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product
product
[sostantivo]

something that is created or grown for sale

prodotto

prodotto

Ex: The tech startup launched its flagship product at the trade show last month. 
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public relations
public relations
[sostantivo]

the process of presenting a favorable public image of a person, firm, or institution

pubbliche relazioni

pubbliche relazioni

Ex: They hired a public relations firm to help boost their presence in the media and attract more clients. 
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registered
registered
[aggettivo]

recorded officially on a list

raccomandato

raccomandato

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sponsor
sponsor
[sostantivo]

a person or organization that finances a television, radio, or online program in return for advertising or publicity

sponsor

sponsor

Ex: The producers are searching for a new sponsor to finance the show. 
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trademark
trademark
[sostantivo]

a name or design that exclusively belongs to a particular company or its products

marchio

marchio

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buyer
buyer
[sostantivo]

a person who wants to buy something, usually an expensive item

compratore

compratore

Ex: A buyer's satisfaction is crucial for repeat business. 
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seller
seller
[sostantivo]

a person or organization that sells something

venditore

venditore

Ex: The company is one of the country's largest sellers of home appliances. 
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catalog
catalog
[sostantivo]

a pamphlet that lists all the items that people can buy

catalogo

catalogo

Ex: I found the lamp in a home decor catalog. 
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price tag
price tag
[sostantivo]

a label on an item that shows how much it costs

cartellino del prezzo

cartellino del prezzo

Ex: She hesitated to buy the item when she saw the high price tag attached to it. 

Esitò a comprare l'articolo quando vide l'etichetta del prezzo alto attaccata ad esso.

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distribution channel

a way through which a company delivers its products to the customers

canale di distribuzione

canale di distribuzione

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advertising
advertising
[sostantivo]

a paid announcement that draws public attention to a product or service

pubblicità

pubblicità

Ex: Traditional advertising methods like TV and radio are still very effective for large brands. 
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promotion
promotion
[sostantivo]

the activity of drawing public attention to a service or product in order to help it sell more

promozione

promozione

Ex: The promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers. 
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e-commerce
e-commerce
[sostantivo]

business exchanges that are done online

commercio elettronico

commercio elettronico

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cut
cut
[sostantivo]

a share in something monetary

quota, porzione

quota, porzione

Ex: The investor was entitled to a generous cut of the company's revenue as a return on their investment. 
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portfolio
portfolio
[sostantivo]

the complete range of products, services, brands, or businesses offered or owned by a company

portafoglio

portafoglio

Ex: The new model strengthens the manufacturer's electric vehicle portfolio. 
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digital marketing
digital marketing
[sostantivo]

all the efforts by which products and services are promoted and sold using the internet and online methods

marketing digitale

marketing digitale

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public image
public image
[sostantivo]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

immagine pubblica

immagine pubblica

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product placement
product placement
[sostantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

posizionamento del prodotto

posizionamento del prodotto

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label, prominently displaying the brand's logo. 

Il reality show presentava il product placement dove i concorrenti indossavano abbigliamento e accessori di una nota etichetta di moda, mostrando in modo prominente il logo del marchio.

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