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Vocabolario per IELTS (Accademico) - Marketing

Qui imparerai alcune parole inglesi sul marketing, come "consumer", "launch", "catalog", ecc. necessarie per l'esame IELTS.

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Words for Academic IELTS
consumer
[sostantivo]

someone who buys and uses services or goods

utente

utente

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to cost
[Verbo]

to require a particular amount of money

costare

costare

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digital
[aggettivo]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digitale

digitale

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distribution
[sostantivo]

the process of supplying shops and other businesses with products to be sold

distribuzione

distribuzione

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label
[sostantivo]

the name or trademark of a company that produces music records

etichetta

etichetta

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to launch
[Verbo]

to start an organized activity or operation

intraprendere, lanciare

intraprendere, lanciare

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market research
[sostantivo]

the act of gathering information about what people need or buy the most and why

ricerca di mercato

ricerca di mercato

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online
[aggettivo]

connected to other computer networks through the Internet

online, in linea

online, in linea

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packaging
[sostantivo]

the process or business of packing goods for storage, transport, or sale

imballaggio

imballaggio

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product
[sostantivo]

something that is created or grown for sale

prodotto

prodotto

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public relations
[sostantivo]

the process of presenting a favorable public image of a person, firm, or institution

pubbliche relazioni

pubbliche relazioni

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buyer
[sostantivo]

a person who wants to buy something, usually an expensive item

compratore

compratore

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price tag
[sostantivo]

a label on an item that shows how much it costs

cartellino del prezzo

cartellino del prezzo

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advertising
[sostantivo]

a paid announcement that draws public attention to a product or service

pubblicità

pubblicità

Ex: advertising methods like TV and radio are still very effective for large brands .
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promotion
[sostantivo]

the activity of drawing public attention to a service or product in order to help it sell more

promozione

promozione

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cut
[sostantivo]

a share in something monetary

quota, parte

quota, parte

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product placement
[sostantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

posizionamento del prodotto

posizionamento del prodotto

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