Vocabolario per IELTS (Accademico) - Marketing

someone who buys and uses services or goods

utente

to require a particular amount of money

costare

the process of either bringing a new product from concept to market release or renewing an existing product

sviluppo del prodotto

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

digitale

the process of supplying shops and other businesses with products to be sold

distribuzione

the person who buys a product for personal use

utente finale

the conception of a person, organization, product, etc. that is presented to the public

concezione

the name or trademark of a company that produces music records

etichetta

to start an organized activity or operation

intraprendere, lanciare

the act of gathering information about what people need or buy the most and why

ricerca di mercato

connected to other computer networks through the Internet

online, in linea

the process of putting a product in a container or covering in order to be sold

imballaggio

something that is created or grown for sale

prodotto

the process of presenting a favorable public image of a person, firm, or institution

pubbliche relazioni

recorded officially on a list

raccomandato

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

sponsor

a name or design that exclusively belongs to a particular company or its products

marchio

a person who wants to buy something, usually an expensive item

compratore

a person or company that sells something

venditore

a pamphlet that lists all the items that people can buy

catalogo

a label on an item that shows how much it costs

cartellino del prezzo

a way through which a company delivers its products to the customers

canale di distribuzione

a paid announcement that draws public attention to a product or service

pubblicità

the activity of drawing public attention to a service or product in order to help it sell more

promozione

business exchanges that are done online

commercio elettronico

a share in something monetary

quota, parte

the range of products or services that a particular firm or organization offers to its customers

portafoglio

all the efforts by which products and services are promoted and sold using the internet and online methods

marketing digitale

the general perception that the public have of a product, person, organization, etc. that may not be accurate

immagine pubblica

the inclusion of a company's product in a movie or TV program as a form of paid promotion

posizionamento del prodotto