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IELTS のための語彙 (アカデミック) - マーケティング

ここでは、IELTS試験に必要な「消費者」、「発売」、「カタログ」などのマーケティングに関するいくつかの英単語を学びます。

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Words for Academic IELTS
consumer
consumer
[名詞]

someone who buys and uses services or goods

消費者, 顧客

消費者, 顧客

Ex: Consumers have the power to influence market trends through their purchasing decisions. 
to cost
to cost
[動詞]

to require a particular amount of money

かかる, 費用がかかる

かかる, 費用がかかる

Ex: The concert tickets cost more than I expected, but the experience was worth it. 
product development

the process of either bringing a new product from concept to market release or renewing an existing product

製品開発, 商品開発

製品開発, 商品開発

digital
digital
[形容詞]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

デジタル

デジタル

Ex: Digital cameras have become popular for capturing photos and videos. 

デジタルカメラは写真やビデオを撮影するのに人気があります。

distribution
distribution
[名詞]

the process of supplying shops and other businesses with products to be sold

配布

配布

Ex: They outsourced the distribution of their goods to a third-party logistics provider. 
end user
end user
[名詞]

the person who buys a product for personal use

エンドユーザー, 消費者

エンドユーザー, 消費者

image
image
[名詞]

the general impression a person, organization, or product presents to the public

公共イメージ, 企業イメージ

公共イメージ, 企業イメージ

Ex: The brand cultivated an image of luxury and exclusivity. 
label
label
[名詞]

the name or trademark of a company that produces music records

レーベル, 音楽レコード会社

レーベル, 音楽レコード会社

Ex: They launched their own label to have more control over their music. 
to launch
to launch
[動詞]

to start an organized activity or operation

開始する, 立ち上げる

開始する, 立ち上げる

Ex: They plan to launch a marketing campaign to promote the event. 
market research

the act of gathering information about what people need or buy the most and why

市場調査, マーケットリサーチ

市場調査, マーケットリサーチ

Ex: Before launching the new product, the company conducted extensive market research to understand consumer preferences and trends. 

新製品を発売する前に、同社は消費者の好みや傾向を理解するために広範な市場調査を行いました。

online
online
[形容詞]

connected to other computer networks through the Internet

オンライン, 接続された

オンライン, 接続された

Ex: The company sells its products through an online marketplace. 

同社はその製品をオンラインマーケットプレイスを通じて販売しています。

packaging
packaging
[名詞]

the process or business of packing goods for storage, transport, or sale

包装, パッケージング

包装, パッケージング

Ex: The company specializes in sustainable packaging for food products. 

この会社は食品向けの持続可能な包装を専門としています。

product
product
[名詞]

something that is created or grown for sale

製品, 商品

製品, 商品

Ex: Consumers are increasingly demanding eco-friendly products. 
public relations

the process of presenting a favorable public image of a person, firm, or institution

広報

広報

Ex: The company's public relations team worked tirelessly to manage the fallout from the recent scandal. 
registered
registered
[形容詞]

recorded officially on a list

登録された, 記録された

登録された, 記録された

sponsor
sponsor
[名詞]

a person or organization that finances a television, radio, or online program in return for advertising or publicity

スポンサー

スポンサー

Ex: The radio station thanked its main sponsor during the broadcast. 
trademark
trademark
[名詞]

a name or design that exclusively belongs to a particular company or its products

商標, トレードマーク

商標, トレードマーク

buyer
buyer
[名詞]

a person who wants to buy something, usually an expensive item

買い手, 購入者

買い手, 購入者

Ex: The company is looking for a buyer for its old equipment. 
seller
seller
[名詞]

a person or organization that sells something

売り手,  販売者

売り手, 販売者

Ex: The seller agreed to lower the price of the car. 
catalog
catalog
[名詞]

a pamphlet that lists all the items that people can buy

カタログ

カタログ

Ex: She ordered a new sofa from a furniture catalog. 
price tag
price tag
[名詞]

a label on an item that shows how much it costs

価格タグ, 表示価格

価格タグ, 表示価格

Ex: She glanced at the price tag and was surprised by how expensive the dress was. 

彼女は価格タグを見て、そのドレスがどれほど高価だったかに驚いた。

distribution channel

a way through which a company delivers its products to the customers

流通チャネル, 流通経路

流通チャネル, 流通経路

advertising
advertising
[名詞]

a paid announcement that draws public attention to a product or service

広告, 宣伝

広告, 宣伝

Ex: The advertising on the website was too intrusive for many visitors. 
promotion
promotion
[名詞]

the activity of drawing public attention to a service or product in order to help it sell more

プロモーション,  広告

プロモーション, 広告

Ex: The company invested heavily in online advertising as part of its promotion strategy for the new product launch. 
e-commerce
e-commerce
[名詞]

business exchanges that are done online

電子商取引

電子商取引

cut
cut
[名詞]

a share in something monetary

分け前, 割り当て

分け前, 割り当て

Ex: The charity organization allocated a portion of its donations as a cut for administrative expenses and operational costs. 
portfolio
portfolio
[名詞]

the complete range of products, services, brands, or businesses offered or owned by a company

ポートフォリオ,  商品群

ポートフォリオ, 商品群

Ex: The company expanded its portfolio of digital services. 
digital marketing

all the efforts by which products and services are promoted and sold using the internet and online methods

デジタルマーケティング, オンラインマーケティング

デジタルマーケティング, オンラインマーケティング

public image
public image
[名詞]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

パブリックイメージ, 世間の認識

パブリックイメージ, 世間の認識

product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

プロダクトプレイスメント, 統合広告

プロダクトプレイスメント, 統合広告

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 

最新のブロックバスター映画では、主人公が高級スポーツカーブランドを映画全体で運転するという目立つプロダクトプレイスメントが特徴でした。

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