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IELTS のための語彙 (アカデミック) - Marketing

ここではIELTS試験に必要な「コンシューマー」「ローンチ」「カタログ」などマーケティングに関する英単語を学びます。

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Words for Academic IELTS
consumer
[名詞]

someone who buys and uses services or goods

消費者, 購入者

消費者, 購入者

Ex: Online reviews play a significant role in consumers make informed choices .
to cost
[動詞]

to require a particular amount of money

かかる, 費用がかかる

かかる, 費用がかかる

Ex: Right now , the construction project costing the company a substantial amount of money .

the process of either bringing a new product from concept to market release or renewing an existing product

製品開発, プロダクト開発

製品開発, プロダクト開発

digital
[形容詞]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

デジタル, デジタルな

デジタル, デジタルな

Ex: The library offers a collection digital books that can be borrowed online .
distribution
[名詞]

the process of supplying shops and other businesses with products to be sold

流通 (りゅうつう), 配布 (はいふ)

流通 (りゅうつう), 配布 (はいふ)

Ex: distribution center was located near major highways to facilitate quick deliveries .
end user
[名詞]

the person who buys a product for personal use

エンドユーザー, 最終利用者

エンドユーザー, 最終利用者

image
[名詞]

the conception of a person, organization, product, etc. that is presented to the public

イメージ, 印象

イメージ, 印象

label
[名詞]

the name or trademark of a company that produces music records

レコード会社, 音楽レーベル

レコード会社, 音楽レーベル

Ex: label’s marketing team helped boost the album ’s sales significantly .
to launch
[動詞]

to start an organized activity or operation

開始する (かいしする), 立ち上げる (たちあげる)

開始する (かいしする), 立ち上げる (たちあげる)

Ex: He launched several successful businesses in the past .

the act of gathering information about what people need or buy the most and why

市場調査, マーケットリサーチ

市場調査, マーケットリサーチ

Ex: The company 's decision to expand into new markets was informed by market research, which highlighted emerging opportunities and potential challenges .
online
[形容詞]

connected to other computer networks through the Internet

オンライン, インターネット接続の

オンライン, インターネット接続の

Ex: online dictionary helps me with unfamiliar words .
packaging
[名詞]

the process or business of packing goods for storage, transport, or sale

パッケージング, 包装

パッケージング, 包装

Ex: They invested in packaging systems to increase efficiency .
product
[名詞]

something that is created or grown for sale

製品 (せいひん), 商品 (しょうひん)

製品 (せいひん), 商品 (しょうひん)

Ex: The tech startup launched its product at the trade show last month .

the process of presenting a favorable public image of a person, firm, or institution

広報(こうほう), パブリックリレーションズ

広報(こうほう), パブリックリレーションズ

Ex: They hired public relations firm to help boost their presence in the media and attract more clients .
registered
[形容詞]

recorded officially on a list

登録された, 記録された

登録された, 記録された

sponsor
[名詞]

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

スポンサー, 出資者

スポンサー, 出資者

trademark
[名詞]

a name or design that exclusively belongs to a particular company or its products

商標(しょうひょう), トレードマーク

商標(しょうひょう), トレードマーク

buyer
[名詞]

a person who wants to buy something, usually an expensive item

購入者, 買い手

購入者, 買い手

Ex: buyer’s satisfaction is crucial for repeat business .
seller
[名詞]

a person or company that sells something

売り手, 販売者

売り手, 販売者

catalog
[名詞]

a pamphlet that lists all the items that people can buy

カタログ, 品目表

カタログ, 品目表

price tag
[名詞]

a label on an item that shows how much it costs

値札, プライスタグ

値札, プライスタグ

Ex: She hesitated to buy the item when she saw the price tag attached to it .

a way through which a company delivers its products to the customers

流通チャネル, ディストリビューションチャネル

流通チャネル, ディストリビューションチャネル

advertising
[名詞]

a paid announcement that draws public attention to a product or service

広告 (こうこく), 広告活動 (こうこくかつどう)

広告 (こうこく), 広告活動 (こうこくかつどう)

Ex: advertising methods like TV and radio are still very effective for large brands .
promotion
[名詞]

the activity of drawing public attention to a service or product in order to help it sell more

プロモーション, 販促

プロモーション, 販促

Ex: promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .
e-commerce
[名詞]

business exchanges that are done online

電子商取引, Eコマース

電子商取引, Eコマース

cut
[名詞]

a share in something monetary

取り分, 分け前

取り分, 分け前

Ex: The investor was entitled to a cut of the company 's revenue as a return on their investment .
portfolio
[名詞]

the range of products or services that a particular firm or organization offers to its customers

ポートフォリオ, 商品ポートフォリオ

ポートフォリオ, 商品ポートフォリオ

all the efforts by which products and services are promoted and sold using the internet and online methods

デジタルマーケティング, インターネットマーケティング

デジタルマーケティング, インターネットマーケティング

public image
[名詞]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

公的イメージ, 世間のイメージ

公的イメージ, 世間のイメージ

the inclusion of a company's product in a movie or TV program as a form of paid promotion

プロダクトプレースメント, 製品の配置

プロダクトプレースメント, 製品の配置

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
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