pattern

Vocabulaire pour IELTS (Académique) - Marketing

Ici, vous apprendrez quelques mots anglais sur le marketing, tels que « consommateur », « lancement », « catalogue », etc. qui sont nécessaires pour l'examen IELTS.

review-disable

Réviser

flashcard-disable

Flashcards

spelling-disable

Orthographe

quiz-disable

Quiz

Commencer à apprendre
Words for Academic IELTS

someone who buys and uses services or goods

consommateur, consommatrice

consommateur, consommatrice

Ex: Online reviews play a significant role in consumers make informed choices .
to cost
[verbe]

to require a particular amount of money

coûter

coûter

Ex: Right now , the construction project costing the company a substantial amount of money .

the process of either bringing a new product from concept to market release or renewing an existing product

développement de produits

développement de produits

digital
[Adjectif]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

numérique

numérique

Ex: The library offers a collection digital books that can be borrowed online .

the process of supplying shops and other businesses with products to be sold

distribution

distribution

Ex: distribution center was located near major highways to facilitate quick deliveries .

the person who buys a product for personal use

utilisateur final

utilisateur final

image
[nom]

the conception of a person, organization, product, etc. that is presented to the public

image

image

label
[nom]

the name or trademark of a company that produces music records

étiquette

étiquette

Ex: label’s marketing team helped boost the album ’s sales significantly .
to launch
[verbe]

to start an organized activity or operation

lancer

lancer

Ex: He launched several successful businesses in the past .

the act of gathering information about what people need or buy the most and why

étude de marché

étude de marché

Ex: The company 's decision to expand into new markets was informed by market research, which highlighted emerging opportunities and potential challenges .
online
[Adjectif]

connected to other computer networks through the Internet

en ligne

en ligne

Ex: online dictionary helps me with unfamiliar words .

the process or business of packing goods for storage, transport, or sale

emballage

emballage

Ex: They invested in packaging systems to increase efficiency .
product
[nom]

something that is created or grown for sale

produit

produit

Ex: The tech startup launched its product at the trade show last month .

the process of presenting a favorable public image of a person, firm, or institution

relations publiques

relations publiques

Ex: They hired public relations firm to help boost their presence in the media and attract more clients .
registered
[Adjectif]

recorded officially on a list

enregistré

enregistré

sponsor
[nom]

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

parrain, marraine

parrain, marraine

a name or design that exclusively belongs to a particular company or its products

marque de fabrique, marque déposée

marque de fabrique, marque déposée

buyer
[nom]

a person who wants to buy something, usually an expensive item

acheteur, acheteuse

acheteur, acheteuse

Ex: buyer’s satisfaction is crucial for repeat business .
seller
[nom]

a person or company that sells something

vendeur, vendeuse, marchand, marchande

vendeur, vendeuse, marchand, marchande

catalog
[nom]

a pamphlet that lists all the items that people can buy

catalogue

catalogue

a label on an item that shows how much it costs

étiquette

étiquette

Ex: She hesitated to buy the item when she saw the price tag attached to it .

a way through which a company delivers its products to the customers

réseau de distribution, filière de distribution, chaîne de distribution

réseau de distribution, filière de distribution, chaîne de distribution

a paid announcement that draws public attention to a product or service

publicité

publicité

Ex: advertising methods like TV and radio are still very effective for large brands .

the activity of drawing public attention to a service or product in order to help it sell more

promotion

promotion

Ex: promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .

business exchanges that are done online

commerce électronique

commerce électronique

cut
[nom]

a share in something monetary

part

part

Ex: The investor was entitled to a cut of the company 's revenue as a return on their investment .

the range of products or services that a particular firm or organization offers to its customers

portefeuille

portefeuille

all the efforts by which products and services are promoted and sold using the internet and online methods

marketing numérique

marketing numérique

the general perception that the public have of a product, person, organization, etc. that may not be accurate

réputation

réputation

the inclusion of a company's product in a movie or TV program as a form of paid promotion

placement de produit

placement de produit

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
LanGeek
Télécharger l'application LanGeek