Vocabulaire pour IELTS (Académique) - Marketing

someone who buys and uses services or goods

consommateur, consommatrice

to require a particular amount of money

coûter

the process of either bringing a new product from concept to market release or renewing an existing product

développement de produits

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

numérique

the process of supplying shops and other businesses with products to be sold

distribution

the person who buys a product for personal use

utilisateur final

the conception of a person, organization, product, etc. that is presented to the public

image

the name or trademark of a company that produces music records

étiquette

to start an organized activity or operation

lancer

the act of gathering information about what people need or buy the most and why

étude de marché

connected to other computer networks through the Internet

en ligne

the process or business of packing goods for storage, transport, or sale

emballage

something that is created or grown for sale

produit

the process of presenting a favorable public image of a person, firm, or institution

relations publiques

recorded officially on a list

enregistré

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

parrain, marraine

a name or design that exclusively belongs to a particular company or its products

marque de fabrique, marque déposée

a person who wants to buy something, usually an expensive item

acheteur, acheteuse

a person or company that sells something

vendeur, vendeuse, marchand, marchande

a pamphlet that lists all the items that people can buy

catalogue

a label on an item that shows how much it costs

étiquette

a way through which a company delivers its products to the customers

réseau de distribution, filière de distribution, chaîne de distribution

a paid announcement that draws public attention to a product or service

publicité

the activity of drawing public attention to a service or product in order to help it sell more

promotion

business exchanges that are done online

commerce électronique

a share in something monetary

part

the range of products or services that a particular firm or organization offers to its customers

portefeuille

all the efforts by which products and services are promoted and sold using the internet and online methods

marketing numérique

the general perception that the public have of a product, person, organization, etc. that may not be accurate

réputation

the inclusion of a company's product in a movie or TV program as a form of paid promotion

placement de produit