Vocabulaire pour IELTS (Académique) - Marketing
Ici, vous apprendrez quelques mots anglais sur le marketing, tels que « consommateur », « lancement », « catalogue », etc. qui sont nécessaires pour l'examen IELTS.
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someone who buys and uses services or goods

consommateur, consommatrice
to require a particular amount of money

coûter
the process of either bringing a new product from concept to market release or renewing an existing product

développement de produits
(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

numérique
the process of supplying shops and other businesses with products to be sold

distribution
the conception of a person, organization, product, etc. that is presented to the public

image
the name or trademark of a company that produces music records

étiquette
to start an organized activity or operation

lancer
the act of gathering information about what people need or buy the most and why

étude de marché
connected to other computer networks through the Internet

en ligne
the process or business of packing goods for storage, transport, or sale

emballage
something that is created or grown for sale

produit
the process of presenting a favorable public image of a person, firm, or institution

relations publiques
a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

parrain, marraine
a name or design that exclusively belongs to a particular company or its products

marque de fabrique, marque déposée
a person who wants to buy something, usually an expensive item

acheteur, acheteuse
a label on an item that shows how much it costs

étiquette
a way through which a company delivers its products to the customers

réseau de distribution, filière de distribution, chaîne de distribution
a paid announcement that draws public attention to a product or service

publicité
the activity of drawing public attention to a service or product in order to help it sell more

promotion
a share in something monetary

part
the range of products or services that a particular firm or organization offers to its customers

portefeuille
all the efforts by which products and services are promoted and sold using the internet and online methods

marketing numérique
the general perception that the public have of a product, person, organization, etc. that may not be accurate

réputation
the inclusion of a company's product in a movie or TV program as a form of paid promotion

placement de produit
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