Vocabulaire pour IELTS (Académique) - Marketing
Ici, vous apprendrez quelques mots anglais sur le marketing, tels que « consommateur », « lancement », « catalogue », etc. qui sont nécessaires pour l'examen IELTS.
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someone who buys and uses services or goods
consommateur, consommatrice
the process of either bringing a new product from concept to market release or renewing an existing product
développement de produits
(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals
numérique
the process of supplying shops and other businesses with products to be sold
distribution
the conception of a person, organization, product, etc. that is presented to the public
image
the act of gathering information about what people need or buy the most and why
étude de marché
the process of putting a product in a container or covering in order to be sold
emballage
the process of presenting a favorable public image of a person, firm, or institution
relations publiques
a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement
parrain, marraine
a name or design that exclusively belongs to a particular company or its products
marque de fabrique, marque déposée
a person who wants to buy something, usually an expensive item
acheteur, acheteuse
a person or company that sells something
vendeur, vendeuse, marchand, marchande
a way through which a company delivers its products to the customers
réseau de distribution, filière de distribution, chaîne de distribution
a paid announcement that draws public attention to a product or service
publicité
the activity of drawing public attention to a service or product in order to help it sell more
promotion
the range of products or services that a particular firm or organization offers to its customers
portefeuille
all the efforts by which products and services are promoted and sold using the internet and online methods
marketing numérique
the general perception that the public have of a product, person, organization, etc. that may not be accurate
réputation
the inclusion of a company's product in a movie or TV program as a form of paid promotion
placement de produit