Словарь для IELTS (академический) - Marketing

someone who buys and uses services or goods

потребитель

to require a particular amount of money

стоить

the process of either bringing a new product from concept to market release or renewing an existing product

разработка продуктов

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

цифровой

the process of supplying shops and other businesses with products to be sold

распределение

the person who buys a product for personal use

конечный пользователь

the conception of a person, organization, product, etc. that is presented to the public

имидж

the name or trademark of a company that produces music records

лейбл

to start an organized activity or operation

запустить

the act of gathering information about what people need or buy the most and why

маркетинговое исследование

connected to other computer networks through the Internet

онлайн

the process of putting a product in a container or covering in order to be sold

упаковка

something that is created or grown for sale

продукт

the process of presenting a favorable public image of a person, firm, or institution

публичные отношения

recorded officially on a list

зарегистрированный

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

спонсор

a name or design that exclusively belongs to a particular company or its products

торговая марка

a person who wants to buy something, usually an expensive item

покупатель

a person or company that sells something

продавец

a pamphlet that lists all the items that people can buy

каталог

a label on an item that shows how much it costs

ценник

a way through which a company delivers its products to the customers

канал распределения

a paid announcement that draws public attention to a product or service

реклама

the activity of drawing public attention to a service or product in order to help it sell more

акция

business exchanges that are done online

электронная коммерция

a share in something monetary

доля

the range of products or services that a particular firm or organization offers to its customers

портфель

all the efforts by which products and services are promoted and sold using the internet and online methods

цифровой маркетинг

the general perception that the public have of a product, person, organization, etc. that may not be accurate

общественный имидж

the inclusion of a company's product in a movie or TV program as a form of paid promotion

продуктовое размещение