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Λεξιλόγιο για το IELTS (Ακαδημαϊκό) - Εμπορία

Εδώ θα μάθετε μερικές αγγλικές λέξεις για το μάρκετινγκ, όπως «consumer», «launch», «catalog» κ.λπ. που χρειάζονται για την εξέταση IELTS.

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Words for Academic IELTS
consumer

someone who buys and uses services or goods

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to cost

to require a particular amount of money

[ρήμα]
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product development

the process of either bringing a new product from concept to market release or renewing an existing product

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digital

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

[επίθετο]
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distribution

the process of supplying shops and other businesses with products to be sold

[ουσιαστικό]
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end user

the person who buys a product for personal use

[ουσιαστικό]
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image

the conception of a person, organization, product, etc. that is presented to the public

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label

the name or trademark of a company that produces music records

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to launch

to start an organized activity or operation

[ρήμα]
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market research

the act of gathering information about what people need or buy the most and why

[ουσιαστικό]
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online

connected to other computer networks through the Internet

[επίθετο]
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packaging

the process of putting a product in a container or covering in order to be sold

[ουσιαστικό]
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product

something that is created or grown for sale

[ουσιαστικό]
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public relations

the process of presenting a favorable public image of a person, firm, or institution

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registered

recorded officially on a list

[επίθετο]
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sponsor

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

[ουσιαστικό]
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trademark

a name or design that exclusively belongs to a particular company or its products

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buyer

a person who wants to buy something, usually an expensive item

[ουσιαστικό]
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seller

a person or company that sells something

[ουσιαστικό]
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catalog

a pamphlet that lists all the items that people can buy

[ουσιαστικό]
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price tag

a label on an item that shows how much it costs

[ουσιαστικό]
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distribution channel

a way through which a company delivers its products to the customers

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advertising

a paid announcement that draws public attention to a product or service

[ουσιαστικό]
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promotion

the activity of drawing public attention to a service or product in order to help it sell more

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e-commerce

business exchanges that are done online

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cut

a share in something monetary

[ουσιαστικό]
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portfolio

the range of products or services that a particular firm or organization offers to its customers

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digital marketing

all the efforts by which products and services are promoted and sold using the internet and online methods

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public image

the general perception that the public have of a product, person, organization, etc. that may not be accurate

[ουσιαστικό]
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product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

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