Μέσα Ενημέρωσης και Επικοινωνία - Advertising
Εδώ θα μάθετε μερικές αγγλικές λέξεις σχετικές με τη διαφήμιση όπως "έγκριση", "στόχος κοινό" και "ταυτότητα μάρκας".
Ανασκόπηση
Κάρτες
Ορθογραφία
Κουίζ
the act or process of selling or advertising a product or service, usually including market research

μάρκετινγκ, πωλήσεις
the promotion of a particular product or company by means of advertising and distinctive design

μάρκα, εικόνα μάρκας
the activity of drawing public attention to a service or product in order to help it sell more

προώθηση, διαφήμιση
a specific group of people that a product, service, or message is aimed at or intended for

στόχος κοινό, ομάδα στόχος
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

ταυτότητα μάρκας, εικόνα μάρκας
a company that helps other businesses to create and promote advertisements for their products or services

διαφημιστική εταιρεία, διαφημιστικό πρακτορείο
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Πρόσκληση σε δράση, Προτροπή για δράση
an advertisement broadcast on TV or radio

διαφήμιση
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

διαφημιστικό άρθρο, άρθρο διαφήμισης
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

ταξινομημένες διαφημίσεις, αγγελίες
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

ψηφιακή διαφήμιση
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

έγκριση, υποστήριξη
a brief advertisement or announcement that is published in a newspaper, magazine, etc.

ανακοίνωση, διαφήμιση
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

ένθετο, φυλλάδιο
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

διαφημιστική συγγραφή, copywriting
a symbol or design used to represent a company or organization

λόγκο, έμβλημα
a short memorable phrase that is used in advertising to draw people's attention toward something

σλόγκαν, ρύθμιση
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

εκτυπωμένη διαφήμιση, διαφήμιση σε χαρτί
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

ανακοίνωση δημόσιας υπηρεσίας, μήνυμα δημόσιας ωφέλειας
a short video advertisement that promotes a product, service, or brand on television

τηλεοπτική διαφήμιση, διαφημιστικό σποτ
a brief audio advertisement that promotes a product, service, or brand on radio stations

ραδιοφωνική διαφήμιση, spot ραδιοφώνου
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

εμπορικό bumper, διαφήμιση μετάβασης
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

εξωτερικά μέσα, εξωτερική διαφήμιση
a short catchy tune, often used in advertising

τζίνγκλ, ευχάριστη μελωδία
a type of advertising or informational material that is inserted into a package or product

ένα διαφημιστικό ένθετο, πρόσθετο ενημερωτικό υλικό
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

διαφημιστική διείσδυση, πρόοδος των διαφημίσεων
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

βάρος μέσων, κατανομή μέσων
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

πολλαπλασιαστής μέσων, ενισχυτής μέσων
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

σχεδιασμός μέσων, στρατηγική μέσων
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

άμεση αλληλογραφία, άμεση αποστολή
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

μια σύντομη περιγραφή προώθησης, μια ελκυστική περίληψη
a small advertisement published in a newspaper or website, expressing requirements of a person or company

αγγελία αναζήτησης, μικρή αγγελία
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

διαφήμιση, αγγελία
specialized or focused on a specific market or audience

εξειδικευμένος, εστιασμένος
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

πυραμιδική πώληση, πυραμιδικό σχέδιο
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

τέχνασμα, κόλπο
a business entity, organization, or company engaged in commercial, industrial, or professional activities

επιχείρηση, εταιρεία
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

παρουσίαση ασανσέρ, σύντομη παρουσίαση
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing ανταρτοπόλεμου, ασυνήθιστο marketing
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

στρατηγική θέσης, σχέδιο θέσης
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