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Media dan Komunikasi - Advertising

Di sini Anda akan mempelajari beberapa kata dalam bahasa Inggris yang terkait dengan periklanan seperti "endorsement", "target audience", dan "brand identity".

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Words Related to Media and Communication
marketing
[Kata benda]

the act or process of selling or advertising a product or service, usually including market research

pemasaran, marketing

pemasaran, marketing

Ex: The team analyzed data to improve their marketing campaign.Tim menganalisis data untuk meningkatkan kampanye **pemasaran** mereka.
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branding
[Kata benda]

the promotion of a particular product or company by means of advertising and distinctive design

merek, citra merek

merek, citra merek

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promotion
[Kata benda]

the activity of drawing public attention to a service or product in order to help it sell more

promosi,  iklan

promosi, iklan

Ex: The promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .Kampanye **promosi** menampilkan slogan yang menarik dan visual yang mencolok untuk menarik pelanggan potensial.
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target audience
[Kata benda]

a specific group of people that a product, service, or message is aimed at or intended for

target audiens, kelompok sasaran

target audiens, kelompok sasaran

Ex: When creating content , it ’s important to consider the target audience's interests and preferences .Saat membuat konten, penting untuk mempertimbangkan minat dan preferensi **target audiens**.
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brand identity
[Kata benda]

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

identitas merek, citra merek

identitas merek, citra merek

Ex: A strong brand identity can help a small business stand out in a crowded market .Sebuah **identitas merek** yang kuat dapat membantu usaha kecil menonjol di pasar yang ramai.
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advertising agency
[Kata benda]

a company that helps other businesses to create and promote advertisements for their products or services

biro iklan, agen periklanan

biro iklan, agen periklanan

Ex: They decided to collaborate with an advertising agency to improve their brand 's visibility .Mereka memutuskan untuk berkolaborasi dengan **biro iklan** untuk meningkatkan visibilitas merek mereka.
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CTA
[Kata benda]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Ajakan untuk bertindak, Dorongan untuk bertindak

Ajakan untuk bertindak, Dorongan untuk bertindak

Ex: At the end of the blog post , there was a CTA inviting readers to " Download the Free Guide . "
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commercial
[Kata benda]

an advertisement broadcast on TV or radio

iklan

iklan

Ex: The local car dealership aired a commercial offering special discounts and financing options.Dealer mobil lokal menayangkan **iklan** yang menawarkan diskon khusus dan opsi pembiayaan.
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advertorial
[Kata benda]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

iklan editorial, artikel iklan

iklan editorial, artikel iklan

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.Bagian **advertorial** koran memungkinkan bisnis untuk menjangkau audiens yang luas dengan konten yang mendidik dan menginformasikan, sambil juga mengiklankan penawaran mereka.
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a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

iklan baris, iklan

iklan baris, iklan

Ex: Many online platforms now replace traditional classified ads.Banyak platform online sekarang menggantikan **iklan baris** tradisional.
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the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

periklanan digital

periklanan digital

Ex: With digital advertising, companies can change their ads in real-time based on customer reactions and data .Dengan **iklan digital**, perusahaan dapat mengubah iklan mereka secara real-time berdasarkan reaksi dan data pelanggan.
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endorsement
[Kata benda]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

dukungan,  persetujuan

dukungan, persetujuan

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
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notice
[Kata benda]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

pemberitahuan, iklan

pemberitahuan, iklan

Ex: The company issued a public notice regarding the change in office hours .Perusahaan mengeluarkan **pemberitahuan** publik mengenai perubahan jam kantor.
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insert
[Kata benda]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

sisipan, brosur

sisipan, brosur

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copywriting
[Kata benda]

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

penulisan iklan, copywriting

penulisan iklan, copywriting

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logo
[Kata benda]

a symbol or design used to represent a company or organization

logo, lambang

logo, lambang

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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slogan
[Kata benda]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .**Slogan** kelompok lingkungan "Selamatkan Bumi, Satu Langkah pada Suatu Waktu" beresonansi dalam dengan publik selama kampanye mereka.
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print advertising
[Kata benda]

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

iklan cetak, iklan di atas kertas

iklan cetak, iklan di atas kertas

Ex: They used print advertising to promote their store opening by placing flyers in local cafes .Mereka menggunakan **iklan cetak** untuk mempromosikan pembukaan toko mereka dengan menempatkan selebaran di kafe lokal.
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a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

pengumuman layanan masyarakat, pesan untuk kesejahteraan umum

pengumuman layanan masyarakat, pesan untuk kesejahteraan umum

Ex: The government released a public service announcement about the importance of getting vaccinated .Pemerintah mengeluarkan **pengumuman layanan masyarakat** tentang pentingnya vaksinasi.
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TV spot
[Kata benda]

a short video advertisement that promotes a product, service, or brand on television

iklan televisi, spot iklan

iklan televisi, spot iklan

Ex: The TV spot ran multiple times during prime time to ensure maximum viewership.
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radio spot
[Kata benda]

a brief audio advertisement that promotes a product, service, or brand on radio stations

iklan radio, spot radio

iklan radio, spot radio

Ex: I heard a radio spot promoting a local concert while driving to work this morning.
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commercial bumper
[Kata benda]

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

bumper komersial, iklan transisi

bumper komersial, iklan transisi

Ex: The TV station aired a brief commercial bumper to transition from the program to the next advertisement.
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outdoor media
[Kata benda]

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

media luar ruang, iklan luar ruang

media luar ruang, iklan luar ruang

Ex: The new movie was advertised on outdoor media, with giant billboards all over the city .
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jingle
[Kata benda]

a short catchy tune, often used in advertising

jingle, lagu pendek yang menarik

jingle, lagu pendek yang menarik

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
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outsert
[Kata benda]

a type of advertising or informational material that is inserted into a package or product

materi iklan, materi informasi tambahan

materi iklan, materi informasi tambahan

Ex: The outsert in the weekend paper was filled with information about a charity fundraiser .
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ad creep
[Kata benda]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

penyusupan iklan, kemajuan iklan

penyusupan iklan, kemajuan iklan

Ex: The radio station ’s ad creep is annoying ; there are so many commercials now that it ’s hard to enjoy the music .**Serbuan iklan** stasiun radio itu menjengkelkan; sekarang ada begitu banyak iklan sehingga sulit untuk menikmati musik.
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media weight
[Kata benda]

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

bobot media, alokasi media

bobot media, alokasi media

Ex: The small business could not compete with the larger companies that have a much higher media weight.Usaha kecil tidak bisa bersaing dengan perusahaan besar yang memiliki **bobot media** jauh lebih tinggi.
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media multiplier
[Kata benda]

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

pengganda media, penguat media

pengganda media, penguat media

Ex: Combining email newsletters with video ads resulted in a noticeable media multiplier for their marketing strategy.
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media planning
[Kata benda]

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

perencanaan media, strategi media

perencanaan media, strategi media

Ex: Effective media planning helped the brand achieve a significant increase in visibility .**Perencanaan media** yang efektif membantu merek mencapai peningkatan visibilitas yang signifikan.
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direct mail
[Kata benda]

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

surat langsung, pengiriman langsung

surat langsung, pengiriman langsung

Ex: Businesses sometimes include coupons in direct mail to attract more customers .
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blurb
[Kata benda]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

deskripsi promosi singkat, ringkasan menarik

deskripsi promosi singkat, ringkasan menarik

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
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want ad
[Kata benda]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

iklan pencarian, iklan kecil

iklan pencarian, iklan kecil

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.**Iklan lowongan** juga dapat ditemukan di situs web classified, di mana individu dan bisnis mengiklankan barang untuk dijual, layanan yang ditawarkan, atau lowongan pekerjaan.
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classified
[Kata benda]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

iklan baris, iklan

iklan baris, iklan

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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niche
[Adjektiva]

specialized or focused on a specific market or audience

spesialis,  terfokus

spesialis, terfokus

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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pyramid selling
[Kata benda]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

penjualan piramida, skema piramida

penjualan piramida, skema piramida

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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gimmick
[Kata benda]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

tipu muslihat, akal

tipu muslihat, akal

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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concern
[Kata benda]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

perusahaan, korporasi

perusahaan, korporasi

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .Karyawan menghargai kebijakan yang berfokus pada karyawan yang diterapkan oleh departemen sumber daya manusia **perusahaan**, menciptakan lingkungan kerja yang positif.
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elevator pitch
[Kata benda]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

pidato lift, presentasi singkat

pidato lift, presentasi singkat

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

pemasaran gerilya, pemasaran tidak biasa

pemasaran gerilya, pemasaran tidak biasa

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
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a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

strategi positioning, rencana positioning

strategi positioning, rencana positioning

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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