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Media dan Komunikasi - Periklanan

Di sini Anda akan mempelajari beberapa kata dalam bahasa Inggris yang terkait dengan periklanan seperti "endorsement", "target audience", dan "brand identity".

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Words Related to Media and Communication
marketing
marketing
[Kata benda]

the act or process of selling or advertising a product or service, usually including market research

pemasaran, marketing

pemasaran, marketing

Ex: Her job involves designing marketing strategies for new products. 

Pekerjaannya melibatkan merancang strategi pemasaran untuk produk baru.

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branding
branding
[Kata benda]

the promotion of a particular product or company by means of advertising and distinctive design

merek, citra merek

merek, citra merek

Ex: Consistent branding across all platforms builds customer trust. 
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promotion
promotion
[Kata benda]

the activity of drawing public attention to a service or product in order to help it sell more

promosi,  iklan

promosi, iklan

Ex: She took advantage of the promotion to upgrade her airline ticket to first class at a discounted rate. 

Dia memanfaatkan promosi untuk meningkatkan tiket pesawatnya ke kelas satu dengan harga diskon.

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target audience
target audience
[Kata benda]

a specific group of people that a product, service, or message is aimed at or intended for

target audiens, kelompok sasaran

target audiens, kelompok sasaran

Ex: To reach the right consumers, companies must identify their target audience before launching a product. 

Untuk menjangkau konsumen yang tepat, perusahaan harus mengidentifikasi target audiens mereka sebelum meluncurkan produk.

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brand identity
brand identity
[Kata benda]

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

identitas merek, citra merek

identitas merek, citra merek

Ex: Their brand identity is all about being modern, sustainable, and innovative. 

Identitas merek mereka adalah tentang menjadi modern, berkelanjutan, dan inovatif.

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advertising agency
advertising agency
[Kata benda]

a company that helps other businesses to create and promote advertisements for their products or services

biro iklan, agen periklanan

biro iklan, agen periklanan

Ex: The advertising agency came up with a creative strategy to target younger consumers. 

Biro iklan menciptakan strategi kreatif untuk menargetkan konsumen yang lebih muda.

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CTA
CTA
[Kata benda]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Ajakan untuk bertindak, Dorongan untuk bertindak

Ajakan untuk bertindak, Dorongan untuk bertindak

Ex: The advertisement included a CTA that encouraged people to "Join the Club" for discounts. 

Iklan tersebut mencakup CTA yang mendorong orang untuk "Bergabung dengan Klub" untuk mendapatkan diskon.

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commercial
commercial
[Kata benda]

an advertisement broadcast on TV or radio

iklan

iklan

Ex: The radio commercial for the upcoming concert attracted a large audience. 

Iklan komersial radio untuk konser mendatang menarik banyak penonton.

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advertorial
advertorial
[Kata benda]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

iklan editorial, artikel iklan

iklan editorial, artikel iklan

Ex: Companies use advertorials to provide readers with engaging stories that subtly promote their products or services. 

Perusahaan menggunakan advertorial untuk memberikan pembaca cerita yang menarik yang secara halus mempromosikan produk atau layanan mereka.

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classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

iklan baris, iklan

iklan baris, iklan

Ex: The classified advertising section in the magazine had listings for various freelance opportunities. 

Bagian iklan baris di majalah itu memiliki daftar untuk berbagai peluang freelancer.

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digital advertising

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

periklanan digital

periklanan digital

Ex: Businesses often target specific age groups with digital advertising to make sure the right people see their ads. 

Bisnis sering menargetkan kelompok usia tertentu dengan iklan digital untuk memastikan orang yang tepat melihat iklan mereka.

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endorsement
endorsement
[Kata benda]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

dukungan,  persetujuan

dukungan, persetujuan

Ex: The product has been marketed with several endorsements from athletes. 

Produk telah dipasarkan dengan beberapa dukungan dari atlet.

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notice
notice
[Kata benda]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

pemberitahuan, iklan

pemberitahuan, iklan

Ex: She placed a notice in the local newspaper to sell her old furniture. 

Dia menempatkan pemberitahuan di koran lokal untuk menjual perabot lamanya.

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insert
insert
[Kata benda]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

sisipan, brosur

sisipan, brosur

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copywriting
copywriting
[Kata benda]

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

penulisan iklan, copywriting

penulisan iklan, copywriting

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logo
logo
[Kata benda]

a symbol or design used to represent a company or organization

logo, lambang

logo, lambang

Ex: Every time I see that logo, I think of quality and reliability. 

Setiap kali saya melihat logo itu, saya memikirkan kualitas dan keandalan.

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slogan
slogan
[Kata benda]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: The marketing team spent weeks brainstorming the perfect slogan to capture the essence of their new product. 

Tim pemasaran menghabiskan minggu-minggu untuk melakukan brainstorming untuk slogan yang sempurna untuk menangkap esensi produk baru mereka.

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print advertising
print advertising
[Kata benda]

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

iklan cetak, iklan di atas kertas

iklan cetak, iklan di atas kertas

Ex: Print advertising still plays a major role in promoting luxury goods and services. 

Iklan cetak masih memainkan peran utama dalam mempromosikan barang dan jasa mewah.

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public service announcement

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

pengumuman layanan masyarakat, pesan untuk kesejahteraan umum

pengumuman layanan masyarakat, pesan untuk kesejahteraan umum

Ex: The local radio station aired a public service announcement reminding people to stay home during the storm. 

Stasiun radio lokal menyiarkan pengumuman layanan masyarakat yang mengingatkan orang untuk tetap di rumah selama badai.

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TV spot
TV spot
[Kata benda]

a short video advertisement that promotes a product, service, or brand on television

iklan televisi, spot iklan

iklan televisi, spot iklan

Ex: The TV spot for the movie was so exciting that I decided to watch it the next weekend. 

Iklan TV untuk film itu sangat menarik sehingga saya memutuskan untuk menontonnya akhir pekan depan.

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radio spot
radio spot
[Kata benda]

a brief audio advertisement that promotes a product, service, or brand on radio stations

iklan radio, spot radio

iklan radio, spot radio

Ex: The company aired a radio spot about their new product during the morning drive-time show. 

Perusahaan menayangkan iklan radio tentang produk baru mereka selama acara pagi jam sibuk.

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commercial bumper
commercial bumper
[Kata benda]

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

bumper komersial, iklan transisi

bumper komersial, iklan transisi

Ex: The commercial bumper was so loud and sudden that it startled me during the show. 

Bumper komersial begitu keras dan tiba-tiba sehingga membuatku kaget selama acara.

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outdoor media
outdoor media
[Kata benda]

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

media luar ruang, iklan luar ruang

media luar ruang, iklan luar ruang

Ex: The city council put up outdoor media to inform the public about the new recycling program. 

Dewan kota memasang media luar ruangan untuk menginformasikan kepada publik tentang program daur ulang baru.

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jingle
jingle
[Kata benda]

a short catchy tune, often used in advertising

jingle, lagu pendek yang menarik

jingle, lagu pendek yang menarik

Ex: They hired a popular musician to create a catchy jingle for their campaign. 

Mereka mempekerjakan seorang musisi populer untuk menciptakan jingle yang menarik untuk kampanye mereka.

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outsert
outsert
[Kata benda]

a type of advertising or informational material that is inserted into a package or product

materi iklan, materi informasi tambahan

materi iklan, materi informasi tambahan

Ex: The magazine came with an outsert offering a discount on the next issue. 

Majalah itu datang dengan outsert yang menawarkan diskon untuk edisi berikutnya.

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ad creep
ad creep
[Kata benda]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

penyusupan iklan, kemajuan iklan

penyusupan iklan, kemajuan iklan

Ex: The magazine's ad creep made it harder to find actual articles among all the ads. 

Ad creep majalah membuat lebih sulit untuk menemukan artikel yang sebenarnya di antara semua iklan.

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media weight
media weight
[Kata benda]

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

bobot media, alokasi media

bobot media, alokasi media

Ex: The campaign had a large media weight across both TV and social media platforms. 

Kampanye ini memiliki bobot media yang besar di kedua platform TV dan media sosial.

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media multiplier
media multiplier
[Kata benda]

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

pengganda media, penguat media

pengganda media, penguat media

Ex: Businesses often achieve a media multiplier by pairing traditional advertising with social media posts. 

Bisnis sering mencapai pengganda media dengan memasangkan iklan tradisional dengan postingan media sosial.

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media planning
media planning
[Kata benda]

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

perencanaan media, strategi media

perencanaan media, strategi media

Ex: The team spent weeks on media planning to ensure the campaign reached as many people as possible. 

Tim menghabiskan berminggu-minggu dalam perencanaan media untuk memastikan kampanye menjangkau sebanyak mungkin orang.

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direct mail
direct mail
[Kata benda]

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

surat langsung, pengiriman langsung

surat langsung, pengiriman langsung

Ex: The company sent out direct mail to promote their new product line to local customers. 

Perusahaan mengirimkan surat langsung untuk mempromosikan lini produk barunya kepada pelanggan lokal.

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blurb
blurb
[Kata benda]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

deskripsi promosi singkat, ringkasan menarik

deskripsi promosi singkat, ringkasan menarik

Ex: Authors often collaborate with publishers to craft compelling blurbs that capture the essence of their books and appeal to potential readers. 

Penulis sering berkolaborasi dengan penerbit untuk menyusun sinopsis yang menarik yang menangkap esensi buku mereka dan menarik minat pembaca potensial.

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want ad
want ad
[Kata benda]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

iklan pencarian, iklan kecil

iklan pencarian, iklan kecil

Ex: The want ad for the apartment rental specified the desired amenities, location, and rental price range. 

Iklan lowongan untuk sewa apartemen menentukan fasilitas yang diinginkan, lokasi, dan kisaran harga sewa.

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classified
classified
[Kata benda]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

iklan baris, iklan

iklan baris, iklan

Ex: The online classified featured a variety of electronics for sale, from smartphones to gaming consoles. 

Iklan baris online menampilkan berbagai elektronik untuk dijual, dari ponsel pintar hingga konsol game.

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niche
niche
[Adjektiva]

specialized or focused on a specific market or audience

spesialis,  terfokus

spesialis, terfokus

Ex: The website offers niche content focused on vintage fashion trends from the 1950s and 1960s. 

Situs web menawarkan konten ceruk yang berfokus pada tren fashion vintage dari tahun 1950-an dan 1960-an.

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pyramid selling
pyramid selling
[Kata benda]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

penjualan piramida, skema piramida

penjualan piramida, skema piramida

Ex: Unlike legitimate multi-level marketing businesses, pyramid selling primarily relies on continuous recruitment to generate income for its members. 

Berbeda dengan bisnis pemasaran berjenjang yang sah, penjualan piramida terutama mengandalkan perekrutan berkelanjutan untuk menghasilkan pendapatan bagi anggotanya.

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gimmick
gimmick
[Kata benda]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

tipu muslihat, akal

tipu muslihat, akal

Ex: Many shoppers were drawn to the store by the promotional gimmick of a free gift with every purchase. 

Banyak pembeli tertarik ke toko karena gimmick promosi hadiah gratis dengan setiap pembelian.

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concern
concern
[Kata benda]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

perusahaan, korporasi

perusahaan, korporasi

Ex: The multinational concern operates in various countries, specializing in the production and distribution of consumer electronics. 

Perusahaan multinasional beroperasi di berbagai negara, mengkhususkan diri dalam produksi dan distribusi elektronik konsumen.

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elevator pitch
elevator pitch
[Kata benda]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

pidato lift, presentasi singkat

pidato lift, presentasi singkat

Ex: Crafting an effective elevator pitch is essential for entrepreneurs who need to quickly communicate their business ideas to potential partners and clients. 

Menyusun elevator pitch yang efektif sangat penting bagi pengusaha yang perlu mengomunikasikan ide bisnis mereka dengan cepat kepada mitra dan klien potensial.

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guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

pemasaran gerilya, pemasaran tidak biasa

pemasaran gerilya, pemasaran tidak biasa

Ex: The tech startup created a buzz with guerrilla marketing by placing quirky and eye-catching sidewalk chalk art near tech conferences, drawing attention to their innovative app. 

Startup teknologi menciptakan kegemparan dengan pemasaran gerilya dengan menempatkan seni kapur trotoar yang unik dan menarik perhatian di dekat konferensi teknologi, menarik perhatian ke aplikasi inovatif mereka.

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positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

strategi positioning, rencana positioning

strategi positioning, rencana positioning

Ex: The tech startup's positioning strategy focused on its innovative and user-friendly interface, differentiating itself from competitors by highlighting ease of use and cutting-edge technology. 

Strategi pemosisian startup teknologi berfokus pada antarmuka inovatif dan ramah penggunanya, membedakan diri dari pesaing dengan menyoroti kemudahan penggunaan dan teknologi mutakhir.

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