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Media dan Komunikasi - Advertising

Di sini Anda akan mempelajari beberapa kata bahasa Inggris yang berhubungan dengan periklanan seperti "endorsement", "target audiens", dan "identitas merek".

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Words Related to Media and Communication
marketing

the act or process of selling or advertising a product or service, usually including market research

pemasaran

pemasaran

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branding

the promotion of a particular product or company by means of advertising and distinctive design

branding

branding

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promotion

the activity of drawing public attention to a service or product in order to help it sell more

promosi

promosi

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target audience

the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests

audiens target

audiens target

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brand identity

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

identitas merek

identitas merek

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advertising agency

a company that helps other businesses to create and promote advertisements for their products or services

agensi iklan

agensi iklan

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CTA

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

ajak untuk bertindak

ajak untuk bertindak

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commercial

an advertisement broadcast on TV or radio

iklan

iklan

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advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

iklan artikel

iklan artikel

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classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

iklan terklasifikasi

iklan terklasifikasi

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digital advertising

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

iklan digital

iklan digital

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endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

dukung

dukung

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notice

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

pengumuman

pengumuman

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insert

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

inser

inser

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copywriting

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

copywriting

copywriting

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logo

a symbol or design used to represent a company or organization

logo

logo

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slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

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print advertising

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

periklanan cetak

periklanan cetak

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public service announcement

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

pengumuman layanan publik

pengumuman layanan publik

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tv spot

a short video advertisement that promotes a product, service, or brand on television

iklan TV

iklan TV

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radio spot

a brief audio advertisement that promotes a product, service, or brand on radio stations

iklan radio

iklan radio

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commercial bumper

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

bumper komersial

bumper komersial

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outdoor media

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

media luar ruang

media luar ruang

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jingle

a short catchy tune, often used in advertising

lagu pendek

lagu pendek

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outsert

a type of advertising or informational material that is inserted into a package or product

inser

inser

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ad creep

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

penyusupan iklan

penyusupan iklan

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media weight

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

berat media

berat media

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media multiplier

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

pengganda media

pengganda media

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media planning

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

perencanaan media

perencanaan media

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direct mail

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

surat langsung

surat langsung

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blurb

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

sinopsis

sinopsis

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want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

iklan lowongan

iklan lowongan

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classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

iklan baris

iklan baris

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niche

specialized or focused on a specific market or audience

niche

niche

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pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

penjualan piramida

penjualan piramida

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gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

gimmick

gimmick

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concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

perusahaan

perusahaan

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elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

pidato lift

pidato lift

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guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

pemasaran gerilya

pemasaran gerilya

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positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

strategi penempatan

strategi penempatan

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