Medien und Kommunikation - Advertising

the act or process of selling or advertising a product or service, usually including market research

Marketing

the promotion of a particular product or company by means of advertising and distinctive design

Branding, Markenbildung

the activity of drawing public attention to a service or product in order to help it sell more

Werbekampagne

the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests

Zielgruppe, Zielpublikum

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

Markenidentität, Markenbild

a company that helps other businesses to create and promote advertisements for their products or services

Werbeagentur, Reklameagentur

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Handlungsaufforderung, Aufruf zum Handeln

an advertisement broadcast on TV or radio

Werbung

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

Werbeartikel, Werbebericht

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

Kleinanzeige, klassifizierte Werbung

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

digitale Werbung, digitale Anzeige

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

Unterstützung

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

Anzeige, Mitteilung

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

Beilage, Einlage

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

Werbetexten, Copywriting

a symbol or design used to represent a company or organization

Logo, Symbol

a short memorable phrase that is used in advertising to draw people's attention toward something

Slogan

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

Printwerbung, Druckwerbung

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

Öffentlichkeitsarbeit, Öffentlicher Dienst Hinweis

a short video advertisement that promotes a product, service, or brand on television

TV-Werbung, Werbespot

a brief audio advertisement that promotes a product, service, or brand on radio stations

Radiowerbung, Radio-Spot

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

Werbebumper, kommerzieller Bumper

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

Außenwerbung, outdoor Medien

a short catchy tune, often used in advertising

Jingle, Schnappschuss

a type of advertising or informational material that is inserted into a package or product

Beilage, Einlage

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

Werbeinfiltration, Werbeeindringung

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

Mediengewicht, Verteilung des Werbebudgets

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

Medienmultiplikator, Effektive Medienmultiplikation

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

Medienplanung, Planung der Medien

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

Direktmailing, Direktwerbung

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

Klappentext, Zusammenfassung

a small advertisement published in a newspaper or website, expressing requirements of a person or company

Stellenanzeige, Suchanzeige

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

Kleinanzeige, Annonce

specialized or focused on a specific market or audience

nischig, spezialisiert

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

Pyramidensystem, Pyramidenschema

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

Gimmick, Trick

a business entity, organization, or company engaged in commercial, industrial, or professional activities

Unternehmen, Firma

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

Elevator-Pitch, Kurzpräsentation

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

Guerrilla-Marketing, unconventional Marketing-Strategien

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

Positionierungsstrategie, Positionierungsplan