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Media en Communicatie - Advertising

Hier leer je enkele Engelse woorden die verband houden met reclame, zoals "endorsement", "doelgroep" en "merkidentiteit".

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Words Related to Media and Communication
marketing
[zelfstandig naamwoord]

the act or process of selling or advertising a product or service, usually including market research

marketing, verkoop

marketing, verkoop

Ex: The team analyzed data to improve their marketing campaign.Het team analyseerde gegevens om hun **marketing**campagne te verbeteren.
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branding
[zelfstandig naamwoord]

the promotion of a particular product or company by means of advertising and distinctive design

merk, merkimago

merk, merkimago

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promotion
[zelfstandig naamwoord]

the activity of drawing public attention to a service or product in order to help it sell more

promotie,  reclame

promotie, reclame

Ex: The promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .De **promotiecampagne** bevatte pakkende slogans en opvallende visuals om potentiële klanten aan te trekken.
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target audience
[zelfstandig naamwoord]

a specific group of people that a product, service, or message is aimed at or intended for

doelgroep, doelpubliek

doelgroep, doelpubliek

Ex: When creating content , it ’s important to consider the target audience's interests and preferences .Bij het creëren van inhoud is het belangrijk om de interesses en voorkeuren van het **doelgroep** te overwegen.
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brand identity
[zelfstandig naamwoord]

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

merkidentiteit, merkimago

merkidentiteit, merkimago

Ex: A strong brand identity can help a small business stand out in a crowded market .Een sterke **merkidentiteit** kan een klein bedrijf helpen op te vallen in een drukke markt.
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advertising agency
[zelfstandig naamwoord]

a company that helps other businesses to create and promote advertisements for their products or services

reclamebureau, reclamebedrijf

reclamebureau, reclamebedrijf

Ex: They decided to collaborate with an advertising agency to improve their brand 's visibility .Ze besloten samen te werken met een **reclamebureau** om de zichtbaarheid van hun merk te verbeteren.
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CTA
[zelfstandig naamwoord]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Oproep tot actie, Aansporing tot handelen

Oproep tot actie, Aansporing tot handelen

Ex: At the end of the blog post , there was a CTA inviting readers to " Download the Free Guide . "
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commercial
[zelfstandig naamwoord]

an advertisement broadcast on TV or radio

reclame

reclame

Ex: The local car dealership aired a commercial offering special discounts and financing options.De lokale autodealer zond een **reclame** uit met speciale kortingen en financieringsopties.
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advertorial
[zelfstandig naamwoord]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

advertorial, reclameartikel

advertorial, reclameartikel

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.De **advertorial**-sectie van de krant stelt bedrijven in staat om een breed publiek te bereiken met inhoud die informeert en onderwijst, terwijl ze ook hun aanbiedingen adverteren.
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classified advertising
[zelfstandig naamwoord]

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

gerubriceerde advertenties, advertenties

gerubriceerde advertenties, advertenties

Ex: Many online platforms now replace traditional classified ads.Veel online platforms vervangen nu traditionele **advertenties**.
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digital advertising
[zelfstandig naamwoord]

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

digitale reclame

digitale reclame

Ex: With digital advertising, companies can change their ads in real-time based on customer reactions and data .Met **digitale advertenties** kunnen bedrijven hun advertenties in realtime aanpassen op basis van klantreacties en gegevens.
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endorsement
[zelfstandig naamwoord]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

goedkeuring,  ondersteuning

goedkeuring, ondersteuning

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
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notice
[zelfstandig naamwoord]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

aankondiging, advertentie

aankondiging, advertentie

Ex: The company issued a public notice regarding the change in office hours .Het bedrijf heeft een openbare **mededeling** uitgegeven over de wijziging in kantooruren.
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insert
[zelfstandig naamwoord]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

inlegvel, folder

inlegvel, folder

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copywriting
[zelfstandig naamwoord]

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

reclameschrijven, copywriting

reclameschrijven, copywriting

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logo
[zelfstandig naamwoord]

a symbol or design used to represent a company or organization

logo, embleem

logo, embleem

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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slogan
[zelfstandig naamwoord]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .De **slogan** van de milieugroep "Red de Aarde, Stap voor Stap" resoneerde diep bij het publiek tijdens hun campagne.
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print advertising
[zelfstandig naamwoord]

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

printadvertenties, advertenties op papier

printadvertenties, advertenties op papier

Ex: They used print advertising to promote their store opening by placing flyers in local cafes .Ze gebruikten **printadvertenties** om de opening van hun winkel te promoten door flyers in lokale cafés te plaatsen.
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public service announcement
[zelfstandig naamwoord]

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

dienstmededeling, boodschap van algemeen belang

dienstmededeling, boodschap van algemeen belang

Ex: The government released a public service announcement about the importance of getting vaccinated .De regering heeft een **dienstmededeling** uitgegeven over het belang van vaccinatie.
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TV spot
[zelfstandig naamwoord]

a short video advertisement that promotes a product, service, or brand on television

tv-reclame, reclamespot

tv-reclame, reclamespot

Ex: The TV spot ran multiple times during prime time to ensure maximum viewership.
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radio spot
[zelfstandig naamwoord]

a brief audio advertisement that promotes a product, service, or brand on radio stations

radiospot, radio-advertentie

radiospot, radio-advertentie

Ex: I heard a radio spot promoting a local concert while driving to work this morning.
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commercial bumper
[zelfstandig naamwoord]

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

commerciale bumper, overgangsadvertentie

commerciale bumper, overgangsadvertentie

Ex: The TV station aired a brief commercial bumper to transition from the program to the next advertisement.
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outdoor media
[zelfstandig naamwoord]

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

buitenmedia, buitenreclame

buitenmedia, buitenreclame

Ex: The new movie was advertised on outdoor media, with giant billboards all over the city .
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jingle
[zelfstandig naamwoord]

a short catchy tune, often used in advertising

jingle, aanstekelijk deuntje

jingle, aanstekelijk deuntje

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
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outsert
[zelfstandig naamwoord]

a type of advertising or informational material that is inserted into a package or product

een reclame-insert, aanvullend informatief materiaal

een reclame-insert, aanvullend informatief materiaal

Ex: The outsert in the weekend paper was filled with information about a charity fundraiser .
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ad creep
[zelfstandig naamwoord]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

advertentie-insijpeling, voortgang van advertenties

advertentie-insijpeling, voortgang van advertenties

Ex: The radio station ’s ad creep is annoying ; there are so many commercials now that it ’s hard to enjoy the music .De **advertentie-opmars** van het radiostation is vervelend; er zijn nu zoveel commercials dat het moeilijk is om van de muziek te genieten.
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media weight
[zelfstandig naamwoord]

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

media gewicht, media toewijzing

media gewicht, media toewijzing

Ex: The small business could not compete with the larger companies that have a much higher media weight.Het kleine bedrijf kon niet concurreren met de grotere bedrijven die een veel hoger **media gewicht** hebben.
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media multiplier
[zelfstandig naamwoord]

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

mediamultiplicator, mediaversterker

mediamultiplicator, mediaversterker

Ex: Combining email newsletters with video ads resulted in a noticeable media multiplier for their marketing strategy.
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media planning
[zelfstandig naamwoord]

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

mediaplanning, mediastrategie

mediaplanning, mediastrategie

Ex: Effective media planning helped the brand achieve a significant increase in visibility .Effectieve **mediaplanning** hielp het merk een aanzienlijke toename in zichtbaarheid te bereiken.
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direct mail
[zelfstandig naamwoord]

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

direct mail, directe mailing

direct mail, directe mailing

Ex: Businesses sometimes include coupons in direct mail to attract more customers .
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blurb
[zelfstandig naamwoord]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

een korte promotiebeschrijving, een pakkende samenvatting

een korte promotiebeschrijving, een pakkende samenvatting

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
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want ad
[zelfstandig naamwoord]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

zoekadvertentie, kleine advertentie

zoekadvertentie, kleine advertentie

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.**Kleine advertenties** zijn ook te vinden op websites met kleine advertenties, waar particulieren en bedrijven artikelen te koop, aangeboden diensten of vacatures adverteren.
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classified
[zelfstandig naamwoord]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

advertentie, klein advertentie

advertentie, klein advertentie

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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niche
[bijvoeglijk naamwoord]

specialized or focused on a specific market or audience

gespecialiseerd,  gericht

gespecialiseerd, gericht

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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pyramid selling
[zelfstandig naamwoord]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

piramideverkoop, piramidespel

piramideverkoop, piramidespel

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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gimmick
[zelfstandig naamwoord]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

truc, stunt

truc, stunt

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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concern
[zelfstandig naamwoord]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

bedrijf, onderneming

bedrijf, onderneming

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .Werknemers waarderen het op medewerkers gerichte beleid dat door de afdeling personeelszaken van het **bedrijf** wordt geïmplementeerd, wat een positieve werkomgeving bevordert.
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elevator pitch
[zelfstandig naamwoord]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

liftpitch, korte presentatie

liftpitch, korte presentatie

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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guerrilla marketing
[zelfstandig naamwoord]

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

guerrillamarketing, ongewone marketing

guerrillamarketing, ongewone marketing

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
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positioning strategy
[zelfstandig naamwoord]

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

positioneringsstrategie, positioneringsplan

positioneringsstrategie, positioneringsplan

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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