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Медиа и Коммуникации - Advertising

Здесь вы узнаете некоторые английские слова, связанные с рекламой, такие как "одобрение", "целевая аудитория" и "идентичность бренда".

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Words Related to Media and Communication
marketing
marketing
[существительное]

the act or process of selling or advertising a product or service, usually including market research

маркетинг

маркетинг

Ex: Successful marketing requires understanding customer needs. 
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branding
branding
[существительное]

the promotion of a particular product or company by means of advertising and distinctive design

брендинг

брендинг

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promotion
promotion
[существительное]

the activity of drawing public attention to a service or product in order to help it sell more

рекламирование

рекламирование

Ex: The store is running a promotion this weekend, offering discounts on selected items. 
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target audience
target audience
[существительное]

a specific group of people that a product, service, or message is aimed at or intended for

целевая аудитория, целевая группа

целевая аудитория, целевая группа

Ex: The advertising campaign was designed with a young adult target audience in mind. 
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brand identity
brand identity
[существительное]

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

идентичность бренда, имидж бренда

идентичность бренда, имидж бренда

Ex: Their brand identity is all about being modern, sustainable, and innovative. 
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advertising agency
advertising agency
[существительное]

a company that helps other businesses to create and promote advertisements for their products or services

рекламное агентство

рекламное агентство

Ex: The advertising agency came up with a creative strategy to target younger consumers. 
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CTA
CTA
[существительное]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Призыв к действию, Побуждение к действию

Призыв к действию, Побуждение к действию

Ex: The advertisement included a CTA that encouraged people to "Join the Club" for discounts. 
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commercial
commercial
[существительное]

an advertisement broadcast on TV or radio

реклама

реклама

Ex: The company's new product was promoted through a series of television commercials. 
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advertorial
advertorial
[существительное]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

рекламный материал

рекламный материал

Ex: The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging. 
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classified advertising
classified advertising
[существительное]

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

классифицированное объявление

классифицированное объявление

Ex: Classified advertisement is often the most affordable way to promote a small business. 
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digital advertising
digital advertising
[существительное]

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

цифровая реклама

цифровая реклама

Ex: Many companies use digital advertising to reach customers through social media platforms like Facebook and Instagram. 
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endorsement
endorsement
[существительное]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

поддержка

поддержка

Ex: The celebrity's endorsement of the new brand boosted its sales significantly. 
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notice
notice
[существительное]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

объявление

объявление

Ex: She placed a notice in the local newspaper to sell her old furniture. 
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insert
insert
[существительное]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

вкладыш, вставка

вкладыш, вставка

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copywriting
copywriting
[существительное]

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

копирайтинг, написание рекламных текстов

копирайтинг, написание рекламных текстов

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logo
logo
[существительное]

a symbol or design used to represent a company or organization

лого

лого

Ex: The company's new logo features a bold design with vibrant colors that stand out. 
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slogan
slogan
[существительное]

a short memorable phrase that is used in advertising to draw people's attention toward something

лозунг

лозунг

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 
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print advertising
print advertising
[существительное]

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

печатная реклама, реклама в печатных изданиях

печатная реклама, реклама в печатных изданиях

Ex: Print advertising still plays a major role in promoting luxury goods and services. 
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public service announcement
public service announcement
[существительное]

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

социальная реклама, объявление общественной службы

социальная реклама, объявление общественной службы

Ex: The local radio station aired a public service announcement reminding people to stay home during the storm. 
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TV spot
TV spot
[существительное]

a short video advertisement that promotes a product, service, or brand on television

телевизионный ролик, рекламный ролик

телевизионный ролик, рекламный ролик

Ex: The company aired a new TV spot during the Super Bowl to promote their latest product. 
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radio spot
radio spot
[существительное]

a brief audio advertisement that promotes a product, service, or brand on radio stations

радио-ролик, рекламный ролик на радио

радио-ролик, рекламный ролик на радио

Ex: The company aired a radio spot about their new product during the morning drive-time show. 
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commercial bumper
commercial bumper
[существительное]

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

коммерческий бампер, переходная реклама

коммерческий бампер, переходная реклама

Ex: The commercial bumper was so loud and sudden that it startled me during the show. 
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outdoor media
outdoor media
[существительное]

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

наружные медиа, наружная реклама

наружные медиа, наружная реклама

Ex: The city council put up outdoor media to inform the public about the new recycling program. 
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jingle
jingle
[существительное]

a short catchy tune, often used in advertising

музыкальная заставка

музыкальная заставка

Ex: The jingle for that soda brand is stuck in my head all day. 
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outsert
outsert
[существительное]

a type of advertising or informational material that is inserted into a package or product

рекламная вкладка, дополнительный информационный материал

рекламная вкладка, дополнительный информационный материал

Ex: The magazine came with an outsert offering a discount on the next issue. 
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ad creep
ad creep
[существительное]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

рекламное проникновение, наступление рекламы

рекламное проникновение, наступление рекламы

Ex: The magazine's ad creep made it harder to find actual articles among all the ads. 
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media weight
media weight
[существительное]

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

медийный вес, распределение медиа

медийный вес, распределение медиа

Ex: The company increased its media weight this year to ensure its new product gets maximum exposure. 
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media multiplier
media multiplier
[существительное]

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

медийный мультипликатор, усилитель медиа

медийный мультипликатор, усилитель медиа

Ex: Businesses often achieve a media multiplier by pairing traditional advertising with social media posts. 
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media planning
media planning
[существительное]

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

медиапланирование, медиастратегия

медиапланирование, медиастратегия

Ex: The team spent weeks on media planning to ensure the campaign reached as many people as possible. 
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direct mail
direct mail
[существительное]

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

прямая почтовая рассылка, директ-мейл

прямая почтовая рассылка, директ-мейл

Ex: The company sent out direct mail to promote their new product line to local customers. 
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blurb
blurb
[существительное]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

краткое рекламное описание, завлекательное резюме

краткое рекламное описание, завлекательное резюме

Ex: The blurb on the back cover of the novel provides a brief summary of the plot to entice readers. 
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want ad
want ad
[существительное]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

объявление

объявление

Ex: The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position. 
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classified
classified
[существительное]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

объявление, классифицированное объявление

объявление, классифицированное объявление

Ex: In the local newspaper, a classified advertised a vintage car for sale, capturing the attention of car enthusiasts. 
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niche
niche
[прилагательное]

specialized or focused on a specific market or audience

специализированный,  ориентированный

специализированный, ориентированный

Ex: The company developed niche products tailored to the needs of outdoor enthusiasts. 
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pyramid selling
pyramid selling
[существительное]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

пирамидальная продажа, пирамидальная схема

пирамидальная продажа, пирамидальная схема

Ex: Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services. 
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gimmick
gimmick
[существительное]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

уловка, трюк

уловка, трюк

Ex: The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product. 
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concern
concern
[существительное]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

предприятие, компания

предприятие, компания

Ex: The multinational concern operates in various countries, specializing in the production and distribution of consumer electronics. 
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elevator pitch
elevator pitch
[существительное]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

лифтовая презентация, короткая презентация

лифтовая презентация, короткая презентация

Ex: During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences. 
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guerrilla marketing
guerrilla marketing
[существительное]

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

партизанский маркетинг, нестандартный маркетинг

партизанский маркетинг, нестандартный маркетинг

Ex: The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas, surprising and delighting passersby. 
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positioning strategy
positioning strategy
[существительное]

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

стратегия позиционирования, план позиционирования

стратегия позиционирования, план позиционирования

Ex: The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige. 
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