Медиа и Коммуникации - Advertising
Здесь вы узнаете некоторые английские слова, связанные с рекламой, такие как "одобрение", "целевая аудитория" и "идентичность бренда".
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the act or process of selling or advertising a product or service, usually including market research

маркетинг
the promotion of a particular product or company by means of advertising and distinctive design

брендинг
the activity of drawing public attention to a service or product in order to help it sell more

рекламирование
a specific group of people that a product, service, or message is aimed at or intended for

целевая аудитория, целевая группа
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

идентичность бренда, имидж бренда
a company that helps other businesses to create and promote advertisements for their products or services

рекламное агентство
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Призыв к действию, Побуждение к действию
an advertisement broadcast on TV or radio

реклама
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

рекламный материал
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

классифицированное объявление
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

цифровая реклама
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

поддержка
a brief advertisement or announcement that is published in a newspaper, magazine, etc.

объявление
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

вкладыш, вставка
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

копирайтинг, написание рекламных текстов
a symbol or design used to represent a company or organization

лого
a short memorable phrase that is used in advertising to draw people's attention toward something

лозунг
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

печатная реклама, реклама в печатных изданиях
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

социальная реклама, объявление общественной службы
a short video advertisement that promotes a product, service, or brand on television

телевизионный ролик, рекламный ролик
a brief audio advertisement that promotes a product, service, or brand on radio stations

радио-ролик, рекламный ролик на радио
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

коммерческий бампер, переходная реклама
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

наружные медиа, наружная реклама
a short catchy tune, often used in advertising

музыкальная заставка
a type of advertising or informational material that is inserted into a package or product

рекламная вкладка, дополнительный информационный материал
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

рекламное проникновение, наступление рекламы
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

медийный вес, распределение медиа
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

медийный мультипликатор, усилитель медиа
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

медиапланирование, медиастратегия
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

прямая почтовая рассылка, директ-мейл
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

краткое рекламное описание, завлекательное резюме
a small advertisement published in a newspaper or website, expressing requirements of a person or company

объявление
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

объявление, классифицированное объявление
specialized or focused on a specific market or audience

специализированный, ориентированный
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

пирамидальная продажа, пирамидальная схема
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

уловка, трюк
a business entity, organization, or company engaged in commercial, industrial, or professional activities

предприятие, компания
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

лифтовая презентация, короткая презентация
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

партизанский маркетинг, нестандартный маркетинг
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

стратегия позиционирования, план позиционирования
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