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Media și Comunicare - Advertising

Aici vei învăța câteva cuvinte în engleză legate de publicitate, cum ar fi "aviz", "public țintă" și "identitate de brand".

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Words Related to Media and Communication
marketing
marketing
[substantiv]

the act or process of selling or advertising a product or service, usually including market research

marketing, vânzare

marketing, vânzare

Ex: Successful marketing requires understanding customer needs. 
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branding
branding
[substantiv]

the promotion of a particular product or company by means of advertising and distinctive design

marcă, imaginea mărcii

marcă, imaginea mărcii

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promotion
promotion
[substantiv]

the activity of drawing public attention to a service or product in order to help it sell more

promovare,  publicitate

promovare, publicitate

Ex: The store is running a promotion this weekend, offering discounts on selected items. 
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target audience
target audience
[substantiv]

a specific group of people that a product, service, or message is aimed at or intended for

publicul țintă, grupul țintă

publicul țintă, grupul țintă

Ex: The advertising campaign was designed with a young adult target audience in mind. 
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brand identity
brand identity
[substantiv]

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

identitatea mărcii, imaginea mărcii

identitatea mărcii, imaginea mărcii

Ex: Their brand identity is all about being modern, sustainable, and innovative. 
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advertising agency
advertising agency
[substantiv]

a company that helps other businesses to create and promote advertisements for their products or services

agenție de publicitate, firmă de publicitate

agenție de publicitate, firmă de publicitate

Ex: The advertising agency came up with a creative strategy to target younger consumers. 
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CTA
CTA
[substantiv]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Chemare la acțiune, Îndemn la acțiune

Chemare la acțiune, Îndemn la acțiune

Ex: The advertisement included a CTA that encouraged people to "Join the Club" for discounts. 
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commercial
commercial
[substantiv]

an advertisement broadcast on TV or radio

reclamă

reclamă

Ex: The company's new product was promoted through a series of television commercials. 
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advertorial
advertorial
[substantiv]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

articol publicitar, reclama editorială

articol publicitar, reclama editorială

Ex: The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging. 
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classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

publicitate clasificată, anunțuri

publicitate clasificată, anunțuri

Ex: Classified advertisement is often the most affordable way to promote a small business. 
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digital advertising

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

publicitate digitală

publicitate digitală

Ex: Many companies use digital advertising to reach customers through social media platforms like Facebook and Instagram. 
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endorsement
endorsement
[substantiv]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

aprobare,  susținere

aprobare, susținere

Ex: The celebrity's endorsement of the new brand boosted its sales significantly. 
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notice
notice
[substantiv]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

anunț, aviz

anunț, aviz

Ex: She placed a notice in the local newspaper to sell her old furniture. 
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insert
insert
[substantiv]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

inserat, prospect

inserat, prospect

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copywriting
copywriting
[substantiv]

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

scrierea textelor publicitare, copywriting

scrierea textelor publicitare, copywriting

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logo
logo
[substantiv]

a symbol or design used to represent a company or organization

logo, emblema

logo, emblema

Ex: The company's new logo features a bold design with vibrant colors that stand out. 
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slogan
slogan
[substantiv]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 
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print advertising
print advertising
[substantiv]

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

publicitate tipărită, publicitate pe hârtie

publicitate tipărită, publicitate pe hârtie

Ex: Print advertising still plays a major role in promoting luxury goods and services. 
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public service announcement

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

anunț de serviciu public, mesaj de interes public

anunț de serviciu public, mesaj de interes public

Ex: The local radio station aired a public service announcement reminding people to stay home during the storm. 
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TV spot
TV spot
[substantiv]

a short video advertisement that promotes a product, service, or brand on television

reclama TV, spot publicitar

reclama TV, spot publicitar

Ex: The company aired a new TV spot during the Super Bowl to promote their latest product. 
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radio spot
radio spot
[substantiv]

a brief audio advertisement that promotes a product, service, or brand on radio stations

reclama radio, spot radio

reclama radio, spot radio

Ex: The company aired a radio spot about their new product during the morning drive-time show. 
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commercial bumper
commercial bumper
[substantiv]

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

bumper comercial, anunț de tranziție

bumper comercial, anunț de tranziție

Ex: The commercial bumper was so loud and sudden that it startled me during the show. 
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outdoor media
outdoor media
[substantiv]

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

media în aer liber, publicitate în aer liber

media în aer liber, publicitate în aer liber

Ex: The city council put up outdoor media to inform the public about the new recycling program. 
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jingle
jingle
[substantiv]

a short catchy tune, often used in advertising

jingle, melodie captivantă

jingle, melodie captivantă

Ex: The jingle for that soda brand is stuck in my head all day. 
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outsert
outsert
[substantiv]

a type of advertising or informational material that is inserted into a package or product

un insert publicitar, material informativ suplimentar

un insert publicitar, material informativ suplimentar

Ex: The magazine came with an outsert offering a discount on the next issue. 
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ad creep
ad creep
[substantiv]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

infiltrarea publicității, avansul reclamei

infiltrarea publicității, avansul reclamei

Ex: The magazine's ad creep made it harder to find actual articles among all the ads. 
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media weight
media weight
[substantiv]

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

greutate media, alocare media

greutate media, alocare media

Ex: The company increased its media weight this year to ensure its new product gets maximum exposure. 
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media multiplier
media multiplier
[substantiv]

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

multiplicator de media, amplificator de media

multiplicator de media, amplificator de media

Ex: Businesses often achieve a media multiplier by pairing traditional advertising with social media posts. 
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media planning
media planning
[substantiv]

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

planificarea media, strategia media

planificarea media, strategia media

Ex: The team spent weeks on media planning to ensure the campaign reached as many people as possible. 
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direct mail
direct mail
[substantiv]

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

corespondență directă, mailing direct

corespondență directă, mailing direct

Ex: The company sent out direct mail to promote their new product line to local customers. 
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blurb
blurb
[substantiv]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

o scurtă descriere promoțională, un rezumat atrăgător

o scurtă descriere promoțională, un rezumat atrăgător

Ex: The blurb on the back cover of the novel provides a brief summary of the plot to entice readers. 
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want ad
want ad
[substantiv]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

anunț de căutare, mic anunț

anunț de căutare, mic anunț

Ex: The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position. 
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classified
classified
[substantiv]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anunț clasificat, anunț

anunț clasificat, anunț

Ex: In the local newspaper, a classified advertised a vintage car for sale, capturing the attention of car enthusiasts. 
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niche
niche
[adjectiv]

specialized or focused on a specific market or audience

specializat,  focalizat

specializat, focalizat

Ex: The company developed niche products tailored to the needs of outdoor enthusiasts. 
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pyramid selling
pyramid selling
[substantiv]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

vânzare piramidală, schemă piramidală

vânzare piramidală, schemă piramidală

Ex: Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services. 
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gimmick
gimmick
[substantiv]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

șmecherie, truc

șmecherie, truc

Ex: The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product. 
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concern
concern
[substantiv]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

întreprindere, companie

întreprindere, companie

Ex: The multinational concern operates in various countries, specializing in the production and distribution of consumer electronics. 
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elevator pitch
elevator pitch
[substantiv]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

prezentare în lift, prezentare scurtă

prezentare în lift, prezentare scurtă

Ex: During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences. 
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guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing de gherilă, marketing neconvențional

marketing de gherilă, marketing neconvențional

Ex: The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas, surprising and delighting passersby. 
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positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

strategie de poziționare, plan de poziționare

strategie de poziționare, plan de poziționare

Ex: The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige. 
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