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Media și Comunicare - Advertising

Aici vei învăța câteva cuvinte în engleză legate de publicitate, cum ar fi "aviz", "public țintă" și "identitate de brand".

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Words Related to Media and Communication
marketing
[substantiv]

the act or process of selling or advertising a product or service, usually including market research

marketing, vânzare

marketing, vânzare

Ex: The team analyzed data to improve their marketing campaign.Echipa a analizat datele pentru a-și îmbunătăți campania de **marketing**.
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branding
[substantiv]

the promotion of a particular product or company by means of advertising and distinctive design

marcă, imaginea mărcii

marcă, imaginea mărcii

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promotion
[substantiv]

the activity of drawing public attention to a service or product in order to help it sell more

promovare,  publicitate

promovare, publicitate

Ex: The promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .Campania de **promovare** a prezentat sloganuri catchy și vizuale atrăgătoare pentru a atrage clienții potențiali.
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target audience
[substantiv]

a specific group of people that a product, service, or message is aimed at or intended for

publicul țintă, grupul țintă

publicul țintă, grupul țintă

Ex: When creating content , it ’s important to consider the target audience's interests and preferences .Atunci când creați conținut, este important să luați în considerare interesele și preferințele **publicului țintă**.
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brand identity
[substantiv]

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

identitatea mărcii, imaginea mărcii

identitatea mărcii, imaginea mărcii

Ex: A strong brand identity can help a small business stand out in a crowded market .O **identitate de marcă** puternică poate ajuta o mică afacere să se diferențieze pe o piață aglomerată.
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advertising agency
[substantiv]

a company that helps other businesses to create and promote advertisements for their products or services

agenție de publicitate, firmă de publicitate

agenție de publicitate, firmă de publicitate

Ex: They decided to collaborate with an advertising agency to improve their brand 's visibility .Au decis să colaboreze cu o **agenție de publicitate** pentru a îmbunătăți vizibilitatea mărcii lor.
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CTA
[substantiv]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Chemare la acțiune, Îndemn la acțiune

Chemare la acțiune, Îndemn la acțiune

Ex: At the end of the blog post , there was a CTA inviting readers to " Download the Free Guide . "
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commercial
[substantiv]

an advertisement broadcast on TV or radio

reclamă

reclamă

Ex: The local car dealership aired a commercial offering special discounts and financing options.Dealerul auto local a difuzat un **reclama** oferind reduceri speciale și opțiuni de finanțare.
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advertorial
[substantiv]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

articol publicitar, reclama editorială

articol publicitar, reclama editorială

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.Secțiunea de **advertorial** a ziarului permite companiilor să ajungă la un public larg cu conținut care educă și informează, în timp ce face și publicitate la ofertele lor.
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a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

publicitate clasificată, anunțuri

publicitate clasificată, anunțuri

Ex: Many online platforms now replace traditional classified ads.Multe platforme online înlocuiesc acum **anunțurile clasificate** tradiționale.
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the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

publicitate digitală

publicitate digitală

Ex: With digital advertising, companies can change their ads in real-time based on customer reactions and data .Cu **publicitatea digitală**, companiile își pot schimba anunțurile în timp real pe baza reacțiilor și datelor clienților.
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endorsement
[substantiv]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

aprobare,  susținere

aprobare, susținere

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
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notice
[substantiv]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

anunț, aviz

anunț, aviz

Ex: The company issued a public notice regarding the change in office hours .Compania a emis un **anunț** public privind schimbarea orelor de birou.
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insert
[substantiv]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

inserat, prospect

inserat, prospect

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copywriting
[substantiv]

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

scrierea textelor publicitare, copywriting

scrierea textelor publicitare, copywriting

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logo
[substantiv]

a symbol or design used to represent a company or organization

logo, emblema

logo, emblema

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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slogan
[substantiv]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .**Sloganul** grupului de mediu "Salvați Pământul, Pas cu Pas" a rezonat profund cu publicul în timpul campaniei lor.
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print advertising
[substantiv]

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

publicitate tipărită, publicitate pe hârtie

publicitate tipărită, publicitate pe hârtie

Ex: They used print advertising to promote their store opening by placing flyers in local cafes .Au folosit **publicitatea tipărită** pentru a promova deschiderea magazinului lor prin plasarea de fluturași în cafenelele locale.
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a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

anunț de serviciu public, mesaj de interes public

anunț de serviciu public, mesaj de interes public

Ex: The government released a public service announcement about the importance of getting vaccinated .Guvernul a lansat un **anunț de serviciu public** despre importanța vaccinării.
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TV spot
[substantiv]

a short video advertisement that promotes a product, service, or brand on television

reclama TV, spot publicitar

reclama TV, spot publicitar

Ex: The TV spot ran multiple times during prime time to ensure maximum viewership.
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radio spot
[substantiv]

a brief audio advertisement that promotes a product, service, or brand on radio stations

reclama radio, spot radio

reclama radio, spot radio

Ex: I heard a radio spot promoting a local concert while driving to work this morning.
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commercial bumper
[substantiv]

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

bumper comercial, anunț de tranziție

bumper comercial, anunț de tranziție

Ex: The TV station aired a brief commercial bumper to transition from the program to the next advertisement.
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outdoor media
[substantiv]

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

media în aer liber, publicitate în aer liber

media în aer liber, publicitate în aer liber

Ex: The new movie was advertised on outdoor media, with giant billboards all over the city .
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jingle
[substantiv]

a short catchy tune, often used in advertising

jingle, melodie captivantă

jingle, melodie captivantă

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
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outsert
[substantiv]

a type of advertising or informational material that is inserted into a package or product

un insert publicitar, material informativ suplimentar

un insert publicitar, material informativ suplimentar

Ex: The outsert in the weekend paper was filled with information about a charity fundraiser .
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ad creep
[substantiv]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

infiltrarea publicității, avansul reclamei

infiltrarea publicității, avansul reclamei

Ex: The radio station ’s ad creep is annoying ; there are so many commercials now that it ’s hard to enjoy the music .**Creșterea reclamelor** stației de radio este enervantă; acum sunt atât de multe reclame încât este greu să te bucuri de muzică.
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media weight
[substantiv]

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

greutate media, alocare media

greutate media, alocare media

Ex: The small business could not compete with the larger companies that have a much higher media weight.Micile întreprinderi nu puteau concura cu marile companii care au o **pondere media** mult mai mare.
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media multiplier
[substantiv]

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

multiplicator de media, amplificator de media

multiplicator de media, amplificator de media

Ex: Combining email newsletters with video ads resulted in a noticeable media multiplier for their marketing strategy.
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media planning
[substantiv]

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

planificarea media, strategia media

planificarea media, strategia media

Ex: Effective media planning helped the brand achieve a significant increase in visibility .**Planificarea media** eficientă a ajutat marca să obțină o creștere semnificativă a vizibilității.
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direct mail
[substantiv]

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

corespondență directă, mailing direct

corespondență directă, mailing direct

Ex: Businesses sometimes include coupons in direct mail to attract more customers .
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blurb
[substantiv]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

o scurtă descriere promoțională, un rezumat atrăgător

o scurtă descriere promoțională, un rezumat atrăgător

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
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want ad
[substantiv]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

anunț de căutare, mic anunț

anunț de căutare, mic anunț

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.**Anunțurile mici** pot fi găsite și pe site-uri de anunțuri, unde persoanele fizice și companiile anunță articole de vânzare, servicii oferite sau locuri de muncă.
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classified
[substantiv]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anunț clasificat, anunț

anunț clasificat, anunț

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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niche
[adjectiv]

specialized or focused on a specific market or audience

specializat,  focalizat

specializat, focalizat

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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pyramid selling
[substantiv]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

vânzare piramidală, schemă piramidală

vânzare piramidală, schemă piramidală

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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gimmick
[substantiv]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

șmecherie, truc

șmecherie, truc

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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concern
[substantiv]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

întreprindere, companie

întreprindere, companie

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .Angajații apreciază politicile centrate pe angajați implementate de departamentul de resurse umane al **companiei**, promovând un mediu de lucru pozitiv.
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elevator pitch
[substantiv]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

prezentare în lift, prezentare scurtă

prezentare în lift, prezentare scurtă

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing de gherilă, marketing neconvențional

marketing de gherilă, marketing neconvențional

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
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a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

strategie de poziționare, plan de poziționare

strategie de poziționare, plan de poziționare

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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