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Mídia e Comunicação - Advertising

Aqui você aprenderá algumas palavras em inglês relacionadas à publicidade, como "endosso", "público-alvo" e "identidade de marca".

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Words Related to Media and Communication
marketing
[substantivo]

the act or process of selling or advertising a product or service, usually including market research

marketing, comercialização

marketing, comercialização

Ex: The team analyzed data to improve their marketing campaign.A equipe analisou dados para melhorar sua campanha de **marketing**.
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branding
[substantivo]

the promotion of a particular product or company by means of advertising and distinctive design

marca, imagem da marca

marca, imagem da marca

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promotion
[substantivo]

the activity of drawing public attention to a service or product in order to help it sell more

promoção,  publicidade

promoção, publicidade

Ex: The promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .A campanha de **promoção** apresentava slogans cativantes e visuais chamativos para atrair clientes em potencial.
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target audience
[substantivo]

a specific group of people that a product, service, or message is aimed at or intended for

público-alvo, audiência-alvo

público-alvo, audiência-alvo

Ex: When creating content , it ’s important to consider the target audience's interests and preferences .Ao criar conteúdo, é importante considerar os interesses e preferências do **público-alvo**.
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brand identity
[substantivo]

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

identidade de marca, imagem de marca

identidade de marca, imagem de marca

Ex: A strong brand identity can help a small business stand out in a crowded market .Uma forte **identidade de marca** pode ajudar uma pequena empresa a se destacar em um mercado lotado.
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advertising agency
[substantivo]

a company that helps other businesses to create and promote advertisements for their products or services

agência de publicidade, agência publicitária

agência de publicidade, agência publicitária

Ex: They decided to collaborate with an advertising agency to improve their brand 's visibility .Eles decidiram colaborar com uma **agência de publicidade** para melhorar a visibilidade da sua marca.
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CTA
[substantivo]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Chamada para ação, Convite para agir

Chamada para ação, Convite para agir

Ex: At the end of the blog post , there was a CTA inviting readers to " Download the Free Guide . "
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commercial
[substantivo]

an advertisement broadcast on TV or radio

comercial

comercial

Ex: The local car dealership aired a commercial offering special discounts and financing options.A concessionária de carros local veiculou um **comercial** oferecendo descontos especiais e opções de financiamento.
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advertorial
[substantivo]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

publicidade editorial, artigo publicitário

publicidade editorial, artigo publicitário

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.A seção de **advertorial** do jornal permite que as empresas alcancem um amplo público com conteúdo que educa e informa, ao mesmo tempo que anuncia suas ofertas.
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a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

publicidade classificada, anúncios classificados

publicidade classificada, anúncios classificados

Ex: Many online platforms now replace traditional classified ads.Muitas plataformas online agora substituem os **anúncios classificados** tradicionais.
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digital advertising
[substantivo]

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

publicidade digital

publicidade digital

Ex: With digital advertising, companies can change their ads in real-time based on customer reactions and data .Com a **publicidade digital**, as empresas podem alterar seus anúncios em tempo real com base nas reações e dados dos clientes.
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endorsement
[substantivo]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

aprovação,  endosso

aprovação, endosso

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
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notice
[substantivo]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

aviso, anúncio

aviso, anúncio

Ex: The company issued a public notice regarding the change in office hours .A empresa emitiou um **aviso** público sobre a mudança no horário de funcionamento.
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insert
[substantivo]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

inserção, folheto

inserção, folheto

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copywriting
[substantivo]

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

redação publicitária, copywriting

redação publicitária, copywriting

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logo
[substantivo]

a symbol or design used to represent a company or organization

logo, emblema

logo, emblema

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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slogan
[substantivo]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, lema

slogan, lema

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .O **slogan** do grupo ambiental "Salve a Terra, Um Passo de Cada Vez" ressoou profundamente com o público durante sua campanha.
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print advertising
[substantivo]

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

publicidade impressa, publicidade em papel

publicidade impressa, publicidade em papel

Ex: They used print advertising to promote their store opening by placing flyers in local cafes .Eles usaram **publicidade impressa** para promover a abertura de sua loja, colocando folhetos em cafés locais.
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a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

anúncio de serviço público, mensagem de interesse público

anúncio de serviço público, mensagem de interesse público

Ex: The government released a public service announcement about the importance of getting vaccinated .O governo divulgou um **anúncio de serviço público** sobre a importância de se vacinar.
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TV spot
[substantivo]

a short video advertisement that promotes a product, service, or brand on television

anúncio de TV, spot publicitário

anúncio de TV, spot publicitário

Ex: The TV spot ran multiple times during prime time to ensure maximum viewership.
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radio spot
[substantivo]

a brief audio advertisement that promotes a product, service, or brand on radio stations

spot de rádio, publicidade de rádio

spot de rádio, publicidade de rádio

Ex: I heard a radio spot promoting a local concert while driving to work this morning.
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commercial bumper
[substantivo]

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

bumper comercial, anúncio de transição

bumper comercial, anúncio de transição

Ex: The TV station aired a brief commercial bumper to transition from the program to the next advertisement.
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outdoor media
[substantivo]

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

mídia exterior, publicidade exterior

mídia exterior, publicidade exterior

Ex: The new movie was advertised on outdoor media, with giant billboards all over the city .
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jingle
[substantivo]

a short catchy tune, often used in advertising

jingle, melodia cativante

jingle, melodia cativante

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
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outsert
[substantivo]

a type of advertising or informational material that is inserted into a package or product

um encarte publicitário, material informativo adicional

um encarte publicitário, material informativo adicional

Ex: The outsert in the weekend paper was filled with information about a charity fundraiser .
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ad creep
[substantivo]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

infiltração publicitária, avanço dos anúncios

infiltração publicitária, avanço dos anúncios

Ex: The radio station ’s ad creep is annoying ; there are so many commercials now that it ’s hard to enjoy the music .O **aumento de anúncios** da estação de rádio é irritante; há tantos comerciais agora que é difícil aproveitar a música.
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media weight
[substantivo]

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

peso da mídia, alocação de mídia

peso da mídia, alocação de mídia

Ex: The small business could not compete with the larger companies that have a much higher media weight.A pequena empresa não conseguia competir com as grandes empresas que têm um **peso de mídia** muito maior.
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media multiplier
[substantivo]

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

multiplicador de mídia, amplificador de mídia

multiplicador de mídia, amplificador de mídia

Ex: Combining email newsletters with video ads resulted in a noticeable media multiplier for their marketing strategy.
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media planning
[substantivo]

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

planejamento de mídia, estratégia de mídia

planejamento de mídia, estratégia de mídia

Ex: Effective media planning helped the brand achieve a significant increase in visibility .O **planejamento de mídia** eficaz ajudou a marca a alcançar um aumento significativo na visibilidade.
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direct mail
[substantivo]

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

correio direto, mailing direto

correio direto, mailing direto

Ex: Businesses sometimes include coupons in direct mail to attract more customers .
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blurb
[substantivo]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

uma breve descrição promocional, um resumo chamativo

uma breve descrição promocional, um resumo chamativo

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
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want ad
[substantivo]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

anúncio de procura, pequeno anúncio

anúncio de procura, pequeno anúncio

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.Os **anúncios classificados** também podem ser encontrados em sites classificados, onde indivíduos e empresas anunciam itens à venda, serviços oferecidos ou vagas de emprego.
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classified
[substantivo]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

anúncio classificado, classificado

anúncio classificado, classificado

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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niche
[adjetivo]

specialized or focused on a specific market or audience

especializado,  focado

especializado, focado

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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pyramid selling
[substantivo]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

venda piramidal, esquema em pirâmide

venda piramidal, esquema em pirâmide

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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gimmick
[substantivo]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

truque, artifício

truque, artifício

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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concern
[substantivo]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

empresa, companhia

empresa, companhia

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .Os funcionários apreciam as políticas centradas no funcionário implementadas pelo departamento de recursos humanos da **empresa**, promovendo um ambiente de trabalho positivo.
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elevator pitch
[substantivo]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

discurso de elevador, pitch rápido

discurso de elevador, pitch rápido

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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guerrilla marketing
[substantivo]

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

marketing de guerrilha, marketing não convencional

marketing de guerrilha, marketing não convencional

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
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a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

estratégia de posicionamento, plano de posicionamento

estratégia de posicionamento, plano de posicionamento

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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