Media och Kommunikation - Advertising

Här kommer du att lära dig några engelska ord relaterade till reklam som "rekommendation", "målpublik" och "varumärkesidentitet".

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marketing [Substantiv]

the act or process of selling or advertising a product or service, usually including market research

marknadsföring

Ex: Successful marketing requires understanding customer needs .

Framgångsrik marknadsföring kräver förståelse för kundernas behov.

branding [Substantiv]

the promotion of a particular product or company by means of advertising and distinctive design

varumärke

promotion [Substantiv]

the activity of drawing public attention to a service or product in order to help it sell more

kampanj

Ex: The store is running a promotion this weekend , offering discounts on selected items .

Butiken kör en kampanj denna helg och erbjuder rabatter på utvalda varor.

target audience [Substantiv]

a specific group of people that a product, service, or message is aimed at or intended for

målgrupp

Ex: The advertising campaign was designed with a young adult target audience in mind .

Reklamkampanjen var utformad med en målgrupp av unga vuxna i åtanke.

brand identity [Substantiv]

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

varumärkesidentitet

Ex: Their brand identity is all about being modern , sustainable , and innovative .

Deras varumärkesidentitet handlar om att vara moderna, hållbara och innovativa.

advertising agency [Substantiv]

a company that helps other businesses to create and promote advertisements for their products or services

reklambyrå

Ex: The advertising agency came up with a creative strategy to target younger consumers .

Reklambyrån kom på en kreativ strategi för att rikta sig till yngre konsumenter.

CTA [Substantiv]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Uppmaning till handling

Ex: The advertisement included a CTA that encouraged people to " Join the Club " for discounts .

Annonsen innehöll en CTA som uppmuntrade människor att "Gå med i klubben" för rabatter.

commercial [Substantiv]

an advertisement broadcast on TV or radio

reklam

Ex: The company 's new product was promoted through a series of television commercials .

advertorial [Substantiv]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

annonsartikel

Ex: The magazine published an advertorial about the latest skincare products , blending informative content with promotional messaging .

Tidningen publicerade en advertorial om de senaste hudvårdsprodukterna, där informativt innehåll blandades med reklambudskap.

classified advertising [Substantiv]

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

småannonser

Ex: Classified advertisement is often the most affordable way to promote a small business.

Småannonser är ofta det mest prisvärda sättet att marknadsföra ett litet företag.

digital advertising [Substantiv]

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

digital reklam

Ex: Many companies use digital advertising to reach customers through social media platforms like Facebook and Instagram .

Många företag använder digital reklam för att nå kunder via sociala medieplattformar som Facebook och Instagram.

endorsement [Substantiv]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

godkännande

Ex: The celebrity 's endorsement of the new brand boosted its sales significantly .

Kändisensstöd för det nya varumärket ökade dess försäljning avsevärt.

notice [Substantiv]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

notis

Ex: She placed a notice in the local newspaper to sell her old furniture .

Hon placerade en notis i den lokala tidningen för att sälja sina gamla möbler.

insert [Substantiv]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

inlägg

copywriting [Substantiv]

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

reklamskrivande

logo [Substantiv]

a symbol or design used to represent a company or organization

logo

Ex: The company 's new logo features a bold design with vibrant colors that stand out .

Företagets nya logotyp har en djärv design med livfulla färger som sticker ut.

slogan [Substantiv]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

Ex: The company 's slogan " Just Do It " became synonymous with their brand , inspiring millions of athletes worldwide .

Företagets slogan "Just Do It" blev synonymt med deras varumärke och inspirerade miljoner idrottare över hela världen.

print advertising [Substantiv]

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

tryckreklam

Ex: Print advertising still plays a major role in promoting luxury goods and services .

Tryckreklam spelar fortfarande en stor roll i marknadsföringen av lyxvaror och tjänster.

public service announcement [Substantiv]

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

allmän serviceannons

Ex: The local radio station aired a public service announcement reminding people to stay home during the storm .

Den lokala radiostationen sände ett meddelande om allmän service som påminde människor om att stanna hemma under stormen.

TV spot [Substantiv]

a short video advertisement that promotes a product, service, or brand on television

tv-reklam

Ex: The company aired a new TV spot during the Super Bowl to promote their latest product.

Företaget sände en ny tv-reklam under Super Bowl för att marknadsföra sin senaste produkt.

radio spot [Substantiv]

a brief audio advertisement that promotes a product, service, or brand on radio stations

radiospot

Ex: The company aired a radio spot about their new product during the morning drive-time show .

Företaget sände en radiospot om deras nya produkt under morgonens rusningstidsprogram.

commercial bumper [Substantiv]

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

kommersiell bumper

Ex: The commercial bumper was so loud and sudden that it startled me during the show .

Den kommersiella bumparn var så högljudd och plötslig att den skrämde mig under showen.

outdoor media [Substantiv]

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

utomhusmedia

Ex: The city council put up outdoor media to inform the public about the new recycling program .

Stadsfullmäktige satte upp utomhusmedia för att informera allmänheten om det nya återvinningsprogrammet.

jingle [Substantiv]

a short catchy tune, often used in advertising

jingle

Ex: The jingle for that soda brand is stuck in my head all day .

Jingeln för det där läskemärket sitter fast i huvudet på mig hela dagen.

outsert [Substantiv]

a type of advertising or informational material that is inserted into a package or product

en reklaminsats

Ex: The magazine came with an outsert offering a discount on the next issue .

Tidningen kom med en outsert som erbjöd rabatt på nästa nummer.

ad creep [Substantiv]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

reklaminsläppning

Ex: The magazine 's ad creep made it harder to find actual articles among all the ads .

Tidningens ad creep gjorde det svårare att hitta riktiga artiklar bland alla annonser.

media weight [Substantiv]

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

mediavikt

Ex: The company increased its media weight this year to ensure its new product gets maximum exposure .

Företaget ökade sin mediavikt i år för att säkerställa att dess nya produkt får maximal exponering.

media multiplier [Substantiv]

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

mediamultiplikator

Ex: Businesses often achieve a media multiplier by pairing traditional advertising with social media posts .

Företag uppnår ofta en mediamultiplikator genom att para traditionell reklam med inlägg på sociala medier.

media planning [Substantiv]

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

mediaplanering

Ex: The team spent weeks on media planning to ensure the campaign reached as many people as possible .

Teamet tillbringade veckor på mediaplanering för att säkerställa att kampanjen nådde så många människor som möjligt.

direct mail [Substantiv]

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

direktpost

Ex: The company sent out direct mail to promote their new product line to local customers .

Företaget skickade ut direct mail för att marknadsföra sin nya produktlinje till lokala kunder.

blurb [Substantiv]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

en kort reklambeskrivning

Ex: The blurb on the back cover of the novel provides a brief summary of the plot to entice readers .

Blurben på romanens baksida ger en kort sammanfattning av handlingen för att locka läsare.

want ad [Substantiv]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

efterlysningsannons

Ex: The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position .

Företaget placerade en annons i den lokala tidningen som söker sökande till en administrativ assistenttjänst.

classified [Substantiv]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

annons

Ex: In the local newspaper, a classified advertised a vintage car for sale, capturing the attention of car enthusiasts.

I den lokala tidningen annonserade en småannons en vintagebil till salu, vilket fångade uppmärksamheten från bilentusiaster.

niche [adjektiv]

specialized or focused on a specific market or audience

specialiserad

Ex: The company developed niche products tailored to the needs of outdoor enthusiasts.

Företaget utvecklade nisch-produkter anpassade efter behoven hos friluftsentusiaster.

pyramid selling [Substantiv]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

pyramidförsäljning

Ex: Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme , rather than selling actual products or services .

Pyramidförsäljningssystem rekryterar deltagare med löftet att tjäna pengar genom att anmäla andra i systemet, snarare än att sälja faktiska produkter eller tjänster.

gimmick [Substantiv]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

knep

Ex: The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product .

Cerealbolaget använde en samlarleksak som gimmick för att locka fler unga kunder att köpa deras produkt.

concern [Substantiv]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

företag

Ex: The multinational concern operates in various countries , specializing in the production and distribution of consumer electronics .

Det multinationella företaget verkar i olika länder, med specialisering på produktion och distribution av konsumentelektronik.

elevator pitch [Substantiv]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

hisspresentation

Ex: During the networking event , she delivered a concise elevator pitch about her startup , capturing the investors ' interest in just a few sentences .

Under nätverksevenemanget levererade hon en koncis elevator pitch om sin startup och fångade investerarnas intresse på bara några meningar.

guerrilla marketing [Substantiv]

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

gerillamarknadsföring

Ex: The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas , surprising and delighting passersby .

Dryckesföretaget använde guerrillamarknadsföring genom att sätta upp pop-up-gatuuppträdanden som visade upp deras produkt i livliga stadsområden, vilket överraskade och gladde förbipasserande.

positioning strategy [Substantiv]

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

positioneringsstrategi

Ex: The luxury car brand developed a positioning strategy that emphasized its vehicles ' superior performance and exclusivity , appealing to high-income customers who value prestige .

Lyxbilmärket utvecklade en positioneringsstrategi som betonade fordonens överlägsna prestanda och exklusivitet, vilket tilltalade kunder med hög inkomst som värderar prestige.

Media och Kommunikation
Former av media	Social Media	Interaktioner på sociala medier	Människor på sociala medier
Online Media	Online Media Interaktioner	Streaming Media	Sändning
TV- och radioprogram	TV och Radio	Sändnings- och visningsenheter	Människor i sändningsmedia
Typer av journalistik	Journalism	Sändnings- och journalistiska åtgärder	Former av tryckta medier
Tidning och Tidskrift	Människor i nyhetsmedia	Advertising	Utomhusreklam
Digital Advertising	Kommunikationsmedel	Telefon och Telefontjänster	Letter
Email	SMS-språk	Internet	Media- och kommunikationsbeskrivare
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