メディアとコミュニケーション - 広告
ここでは「エンドースメント」「ターゲットオーディエンス」「ブランドアイデンティティ」など、広告に関係する英単語を学びます。
レビュー
フラッシュカード
綴り
クイズ
the act or process of selling or advertising a product or service, usually including market research
マーケティング
the promotion of a particular product or company by means of advertising and distinctive design
焼き
the activity of drawing public attention to a service or product in order to help it sell more
何かを宣伝する
the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests
対象者
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
ブランドアイデンティティ
a company that helps other businesses to create and promote advertisements for their products or services
広告社
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
CTA
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
広告ルポルタージュ
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
案内広告
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
デジタル広告
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
裏書
a brief advertisement or announcement that is published in a newspaper, magazine, etc.
発表
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content
入れる
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action
a short memorable phrase that is used in advertising to draw people's attention toward something
スローガン
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience
印刷広告
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations
公共サービスの案内
a short video advertisement that promotes a product, service, or brand on television
テレビスポット
a brief audio advertisement that promotes a product, service, or brand on radio stations
ラジオスポット
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners
商用バンパー
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
屋外メディア
a type of advertising or informational material that is inserted into a package or product
アウトサート
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces
広告のクリープ
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
メディアの重量
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
メディア乗数
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
メディアプランニング
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
ダイレクトメール
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
本の表紙や広告にある短い要約
a small advertisement published in a newspaper or website, expressing requirements of a person or company
広告セクション
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
新聞や雑誌の短い広告
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
連鎖販売取引
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
ギミック
a business entity, organization, or company engaged in commercial, industrial, or professional activities
商業または産業会社
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
何かの短い説明
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
狡猾なマーケティング戦略
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
製品のユニークな機能を強調する