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メディアとコミュニケーション - Advertising

ここでは「エンドースメント」「ターゲットオーディエンス」「ブランドアイデンティティ」など、広告に関係する英単語を学びます。

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Words Related to Media and Communication
marketing

the act or process of selling or advertising a product or service, usually including market research

マーケティング, 販売促進

マーケティング, 販売促進

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[名詞]
branding

the promotion of a particular product or company by means of advertising and distinctive design

ブランディング, ブランド

ブランディング, ブランド

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[名詞]
promotion

the activity of drawing public attention to a service or product in order to help it sell more

プロモーション, 販売促進

プロモーション, 販売促進

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[名詞]
target audience

the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests

ターゲットオーディエンス, 対象者

ターゲットオーディエンス, 対象者

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[名詞]
brand identity

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

ブランドアイデンティティ, ブランドの識別

ブランドアイデンティティ, ブランドの識別

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[名詞]
advertising agency

a company that helps other businesses to create and promote advertisements for their products or services

広告代理店, 広告エージェンシー

広告代理店, 広告エージェンシー

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[名詞]
CTA

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

行動の呼びかけ, 行動を促す指示

行動の呼びかけ, 行動を促す指示

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[名詞]
commercial

an advertisement broadcast on TV or radio

コマーシャル, 広告

コマーシャル, 広告

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[名詞]
advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

広告記事, アドバートリアル

広告記事, アドバートリアル

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[名詞]
classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

分類広告, クラス広告

分類広告, クラス広告

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[名詞]
digital advertising

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

デジタル広告, デジタルマーケティング

デジタル広告, デジタルマーケティング

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[名詞]
endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

後援, 支持

後援, 支持

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[名詞]
notice

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

通知, 告知

通知, 告知

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[名詞]
insert

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

挿入物, フライヤー

挿入物, フライヤー

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[名詞]
copywriting

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

コピーライティング, 広告文作成

コピーライティング, 広告文作成

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[名詞]
logo

a symbol or design used to represent a company or organization

ロゴ, シンボル

ロゴ, シンボル

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[名詞]
slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

スローガン, 標語

スローガン, 標語

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[名詞]
print advertising

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

印刷広告, プリント広告

印刷広告, プリント広告

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[名詞]
public service announcement

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

公共サービスのお知らせ, 公的サービスの発表

公共サービスのお知らせ, 公的サービスの発表

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[名詞]
tv spot

a short video advertisement that promotes a product, service, or brand on television

テレビスポット, テレビ広告

テレビスポット, テレビ広告

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[名詞]
radio spot

a brief audio advertisement that promotes a product, service, or brand on radio stations

ラジオスポット, ラジオ広告

ラジオスポット, ラジオ広告

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[名詞]
commercial bumper

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

コマーシャルバンパー, 広告バンパー

コマーシャルバンパー, 広告バンパー

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[名詞]
outdoor media

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

屋外メディア, アウトドア広告

屋外メディア, アウトドア広告

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[名詞]
jingle

a short catchy tune, often used in advertising

ジングル, キャッチーなメロディ

ジングル, キャッチーなメロディ

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[名詞]
outsert

a type of advertising or informational material that is inserted into a package or product

外挿物, 挿入物

外挿物, 挿入物

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[名詞]
ad creep

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

広告の侵入, 広告の普及

広告の侵入, 広告の普及

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[名詞]
media weight

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

メディアウエイト, 広告予算の配分

メディアウエイト, 広告予算の配分

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[名詞]
media multiplier

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

メディアマルチプライヤー, メディア効果の増幅

メディアマルチプライヤー, メディア効果の増幅

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[名詞]
media planning

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

メディアプランニング, メディア計画

メディアプランニング, メディア計画

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[名詞]
direct mail

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

ダイレクトメール, 直接郵便

ダイレクトメール, 直接郵便

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[名詞]
blurb

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

あらすじ, 紹介文

あらすじ, 紹介文

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[名詞]
want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

求人広告, 求職広告

求人広告, 求職広告

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[名詞]
classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

分類広告, クラシファイド広告

分類広告, クラシファイド広告

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[名詞]
niche

specialized or focused on a specific market or audience

ニッチ, 特化した

ニッチ, 特化した

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[形容詞]
pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

ピラミッド販売, ピラミッドスキーム

ピラミッド販売, ピラミッドスキーム

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[名詞]
gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

ギミック, 仕掛け

ギミック, 仕掛け

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[名詞]
concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

企業, 会社

企業, 会社

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[名詞]
elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

エレベーターピッチ, 短いプレゼンテーション

エレベーターピッチ, 短いプレゼンテーション

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[名詞]
guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

ゲリラマーケティング, 非伝統的マーケティング戦略

ゲリラマーケティング, 非伝統的マーケティング戦略

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[名詞]
positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

ポジショニング戦略, ポジショニングプラン

ポジショニング戦略, ポジショニングプラン

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[名詞]
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