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メディアとコミュニケーション - Advertising
ここでは、"支持"、"ターゲットオーディエンス"、"ブランドアイデンティティ"など、広告に関連するいくつかの英語の単語を学びます。
レビュー
フラッシュカード
綴り
クイズ
the act or process of selling or advertising a product or service, usually including market research
マーケティング, 販売
the promotion of a particular product or company by means of advertising and distinctive design
ブランド, ブランドイメージ
the activity of drawing public attention to a service or product in order to help it sell more
プロモーション, 広告
a specific group of people that a product, service, or message is aimed at or intended for
ターゲットオーディエンス, 対象者
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
ブランドアイデンティティ, ブランドイメージ
a company that helps other businesses to create and promote advertisements for their products or services
広告代理店, 広告会社
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
行動喚起, 行動を促す呼びかけ
an advertisement broadcast on TV or radio
コマーシャル
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
アドバトリアル, 広告記事
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
分類広告, 広告
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
デジタル広告
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
承認, 支持
a brief advertisement or announcement that is published in a newspaper, magazine, etc.
通知, 広告
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content
挿入物, チラシ
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action
コピーライティング, 広告文案作成
a symbol or design used to represent a company or organization
ロゴ, エンブレム
a short memorable phrase that is used in advertising to draw people's attention toward something
スローガン, 標語
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience
印刷広告, 紙媒体広告
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations
公共サービス広告, 公益メッセージ
a short video advertisement that promotes a product, service, or brand on television
テレビスポット, CM
a brief audio advertisement that promotes a product, service, or brand on radio stations
ラジオスポット, ラジオ広告
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners
コマーシャルバンパー, トランジション広告
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
屋外メディア, 屋外広告
a short catchy tune, often used in advertising
ジングル, キャッチーな曲
a type of advertising or informational material that is inserted into a package or product
広告挿入物, 追加情報資料
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces
広告の浸透, 広告の進展
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
メディアウェイト, メディア配分
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
メディア乗数, メディア増幅器
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
メディアプランニング, メディア戦略
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
ダイレクトメール, 直接郵送
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
短い宣伝説明, 魅力的な要約
a small advertisement published in a newspaper or website, expressing requirements of a person or company
求人広告, 小さな広告
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
分類広告, 広告
specialized or focused on a specific market or audience
専門的な, 焦点を当てた
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
ピラミッドセリング, ねずみ講
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
ギミック, 策略
a business entity, organization, or company engaged in commercial, industrial, or professional activities
企業, 会社
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
エレベーターピッチ, 短いプレゼンテーション
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
ゲリラマーケティング, 型破りのマーケティング
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
ポジショニング戦略, ポジショニング計画
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